1.7 Firefly Custom Workflows

Firefly Custom Workflows’s primary focus is on creative technologists and solution builders who create and configure workflows.

With Firefly Custom Workflows, you can:

  • Build Workflows: Create multi-step production workflows using a visual interface with manual or AI assistance.
  • Run Workflows: Execute workflows at scale, including batch processing, with a robust runtime that operates outside the browser.
  • Deploy Workflows: Publish workflows as API endpoints or programmatic UIs for integration into other tools and systems.
  • Integrate Workflows: Connect workflows to enterprise systems like DAMs, activation streams, and content supply chains.

The primary use cases that are supported include things like:

  • Social Media Channel adaptations, such as creating size variants for every social media platform and type.
  • Asset preparation, such as preparing assets for use in additional surfaces such as print or web.
  • Content retargeting, such as refreshing and reusing visuals to re-engage interestd audiences.
  • E-commerce, such as normalizing product images and creating segment-specific variants for different audiences.

Prerequisites

  • Access to Firefly Custom Workflows

Video

In this video, you’ll get an explanation and demonstration of all the steps involved in this exercise.

Exercises

1.7.1 Getting started with Firefly Custom Workflows

In this exercise, you’ll start using Workflow Builder.

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