1.4 Adobe Express and Adobe Experience Cloud
With a well-oiled content supply chain, marketing teams can keep up with the insatiable demand for content and keep campaigns running smoothly. In this exercise, you’ll learn how to leverage Adobe Express and AEM Assets to empower marketing teams to create stand-out, on-brand campaigns with ease and collaborate efficiently across teams – all within and integrated and connected content ecosystem.
You’ll learn how to:
- Leverage locked Express templates and Brand Kits to create and iterate brand-approved content for local and seasonal campaigns
- Use Firefly Custom Models trained to your unique brand style to create new backgrounds and content on the fly with Adobe Express
- Search approved assets from Adobe Experience Manager to edit and personalize campaigns.
Prerequisites
- Access to Adobe Express https://new.express.adobe.com/
Exercises
1.4.1 Getting started with Adobe Express
In this exercise, explore Adobe Express in combination with Firefly Services and get an understanding of its capabilities.
1.4.2 Animation and Video in Adobe Express
In this exercise, you’ll use Adobe Express to animate images and create videos.
1.4.3 Bulk Create Assets in Adobe Express
In this exercise, you’ll work with Adobe Express to create multiple versions of an asset by using out-of-the-box automation capabilities of Adobe Express.
Summary of this module and overview of the benefits.
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