3.8 Adobe Journey Optimizer: Orchestrated Campaigns
Adobe Journey Optimizer Campaign Orchestration enables brands to solve for sophisticated campaign orchestration use cases focused on brand-initiated customer engagement to drive revenue and customer loyalty.
Adobe Journey Optimizer Campaign Orchestration supports:
- On-demand audiences
- Multi-entity segmentation
- Pre-send visibility and precision
- Multi-step campaign workflows
Adobe Journey Optimizer Campaign Orchestration comes with a relational XDM schema that is added to the existing architecture to enable campaign orchestration use cases.
Learning Objectives
- Learn how to set up relational schema’s in Adobe Journey Optimizer
- Learn how to ingest data in Adobe Journey Optimizer
- Learn how to configure and use Orchestrated Campaigns in Adobe Journey Optimizer.
Prerequisites
- Access to Adobe Journey Optimizer Orchestrated Campaigns
Exercises
3.8.1 Setting up your relational data foundation
In this exercise, you will configure and use Campaigns in Adobe Journey Optimizer.
3.8.2 Create your orchestrated campaign
In this exercise, you will create your orchestrated campaign.
