2.3 Real-time CDP - Build an audience and take action
In this module, you’ll configure a streaming segment and activate the audience to multiple destinations.
Learning Objectives
- Learn how to build an audience and enable it for streaming.
- Learn how to configure an advertising destination using the Adobe Experience Platform UI.
- Learn how to connect an audience to a destination and activate it.
Prerequisites
- Access to Adobe Experience Platform: https://experience.adobe.com/platform
- Access to Adobe Target
- Access to AWS S3
Exercises
Learn how to create an audience.
2.3.2 Review how to configure DV360 Destination using Destinations
Learn how to configure an advertising destination using the Real-Time CDP UI.
2.3.3 Take Action: send your audience to DV360
Connect the audience you built to the destination DV360.
2.3.4 Take Action: send your audience to an S3-destination
Use the audience you created and send it to an S3-destination, typically used for Email Marketing-destinations.
2.3.5 Take Action: send your audience to Adobe Target
Use the audience you created to configure an Experience Targeting Activity in Adobe Target.
Configure your own destination using Destinations SDK.
Summary of this module and overview of the benefits.
