1.1 Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experience Platform
In this module, you will get hands-on experience with the Customer Journey Analytics application service.
Customer Journey Analytics provides a toolkit to business intelligence and data science teams for stitching and analysis of cross-channel data (online and offline). The capabilities within Customer Journey Analytics deliver context and clarity to the complex multi-channel customer journeys. The provided context generates actionable insight into how to remove pain points from the customer conversion process and deliver positive experiences in the moments that matter most.
Learning Objectives
- Become familiar with the Customer Journey Analytics UI
- Bring Adobe Experience Platform data sets into Customer Journey Analytics
- Understand the Person ID and data stitching in Customer Journey Analytics
- Understand the concepts of a data connection and a data view
- Use Analysis Workspace with Adobe Experience Platform data sets
Prerequisites
- Some familiarity with Analysis Workspace is preferred, but not required
- Access to Adobe Experience Platform: https://experience.adobe.com/platform
- Access to Customer Journey Analytics Application Service
Exercises
1.1.1 Customer Journey Analytics 101
Learn all about the Customer Journey Analytics concepts.
1.1.2 Connect Adobe Experience Platform Data Sets in Customer Journey Analytics
Learn how to consume multiple datasets from Adobe Experience Platform into Customer Journey Analytics.
Learn how to configure a data view in Customer Journey Analytics.
1.1.4 Data Preparation in Customer Journey Analytics
Learn how to do some data preparation before continuing with analysis.
1.1.5 Visualization using Customer Journey Analytics
Learn how to visualize Adobe Experience Platform data using Customer Journey Analytics.
Summary of this module and overview of the benefits.
