3.6 Adobe Journey Optimizer: Content Management

Learning Objectives

  • Learn how to configure and use Content Cards, Landing Pages in Adobe Journey Optimizer.
  • Learn how to use Brand templates and HTML templates that were generated using GenStudio for Performance Marketing

Prerequisites

  • Access to Adobe Journey Optimizer
  • Access to Adobe GenStudio for Performance Marketing

Exercises

3.6.1 Content Cards

In this exercise, you will configure and use Content Cards in Adobe Journey Optimizer.

3.6.2 Landing Pages

In this exercise, you will configure and use Landing Pages in Adobe Journey Optimizer.

3.6.3 AJO and GenStudio for Performance Marketing

In this exercise, you will import a Brand template from GenStudio for Performance Marketing and use it in Adobe Journey Optimizer, and you’ll use Generative AI in GenStudio for Performance Marketing to create an email experience, and you’ll then use that in Adobe Journey Optimizer.

Summary and benefits

Summary of this module and overview of the benefits.

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