Consent overview

In this tutorial, we use Adobe Experience Platform Web SDK to implement consent with the Consent Management Platform. Recent legal privacy regulations have introduced requirements for active and specific consent when it comes to data collection, personalization, and other marketing use cases. In order to meet these requirements, Adobe Experience Platform allows you to capture consent information in individual customer profiles and use those customer consent preferences as a determining factor in how each customer’s data is used in downstream platform workflows. This tutorial demonstrates how to implement and activate consent data obtained from a Consent Management Platform, or CMP, using the Platform Web SDK extension in Launch. We’ll do this using both of the current Adobe consent standards and the IAB TCF 2.0 consent standard with OneTrust or SourcePoint as example CMPs. We use the Platform Web SDK launch extension in a client-side property to send consent data to Platform. See the text version of this tutorial for links to an overview of the Web SDK, a list of all the prerequisites, and details for the other resources and links mentioned here.