Adobe Experience Platform release notes

Release date: January 30, 2024

New features in Adobe Experience Platform:

Updates to existing features in Experience Platform:

Use Case Playbooks use-case-playbooks

The Use Case Playbooks functionality is now generally available for all Real-Time CDP and Adobe Journey Optimizer customers. Use Case Playbooks are designed to assist users in overcoming challenges when starting with Real-Time Customer Data Platform or Adobe Journey Optimizer. When you’re unsure of where to begin or how to create the right assets for your desired use cases, Use Case Playbooks provide inspiration and create different assets for you to test and import to production environments when ready.

To get started with Use Case Playbooks, read the following documentation pages:

  • Read the overview page to understand the purpose, availability information, and to get an end-to-end demonstration of how playbooks work from discovery to creating instances, to importing generated assets into other sandbox environments.
  • Get a list of all available playbooks, grouped by product (Real-Time CDP or Journey Optimizer)
  • Get information about all the required permissions to use playbooks and the assets generated by the playbooks.
  • Understand the data awareness functionality which allows you to copy generated assets to other sandbox environments
  • Get troubleshooting tips if you run into errors or difficulties using Use Case Playbooks.

Attribute-based access control abac

Attribute-based access control is a capability of Adobe Experience Platform that gives privacy conscious brands greater flexibility to manage user access. Individual objects such as schema fields and segments can be assigned to user roles. This feature lets you grant or revoke access to individual objects for specific Platform users in your organization.

Through attribute-based access control, administrators of your organization can control users’ access to, sensitive personal data (SPD), personally identifiable information (PII) and other customized type of data across all Platform workflows and resources. Administrators can define user roles that have access only to specific fields and data that correspond to those fields.

New or updated documentation

Documentation update
New API endpoints documented for attribute-based access control
The Access Control API reference documentation now includes attribute-based access control API roles, policies, and product endpoints. These endpoints can be used to retrieve relevant roles, policies, and products for a user on given resources in a specified sandbox.

For more information on attribute-based access control, see the attribute-based access control overview. For a comprehensive guide on the attribute-based access control workflow, read the attribute-based access control end-to-end guide.

Data Prep data-prep

Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).

New or updated features

New mapper functions
  • object_to_map: Use the object_to_map function to create map data types. This function supports several different syntaxes. For more information, read the guide on functions for hierarchies - objects.
  • to_map: Use the to_map function to create a map with given field name and value pairs using objects. For more information, read the guide on functions for hierarchies - maps.
  • array_to_map: Use the array_to_map function to create a map with given field name and value pairs using object arrays. For more information, read the guide on functions for hierarchies - maps.

For more information on Data Prep, read the Data Prep overview.

Dashboards dashboards

Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.

New or updated features

View SQL
You can now view the SQL behind your Profiles, Audiences, Destinations, and customized insights with the View SQL toggle, then execute the query on demand through the Query Editor. Accessing the SQL that powers your Real-time Customer Data Platform insights helps you to understand the logic behind the analysis of your data model. This transparency makes your Adobe Real-time CDP data more accessible, understandable, and impactful for decision-making.
Take inspiration from the SQL of over 40 existing insights to create new queries that derive unique insights from Platform data based on your business needs. The SQL is also available for your Profiles, Audiences, and Destinations insights in the Experience League documentation. These documents highlight the business use cases that can be answered with the standard insights. For more information, read the guide on viewing insight SQL.

For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New destinations

Pubmatic connection
Use this destination to send audience data to the PubMatic Connect platform.

New or updated functionality

New assumed role authentication type for Amazon S3 destinations
Use the new assumed role authentication type when connecting Experience Platform to your Amazon S3 buckets if you do not want to share account keys and secret keys with Experience Platform. Read more about the new authentication method in the authentication section of the Amazon S3 documentation.

For more general information on destinations, refer to the destinations overview.

Identity Service identity-service

Adobe Experience Platform Identity Service provides you with a comprehensive view of your customers and their behavior by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.

New or updated documentation

Documentation update
Documentation restructuring

The Identity Service documentation has been restructured to improve presentation and clarity of concepts within Identity Service:

To learn more about Identity Service, please read the Identity Service overview.

Real-Time Customer Data Platform rtcdp

Built on Experience Platform, Real-Time Customer Data Platform (Real-Time CDP) helps companies bring together known and unknown data to activate customer profiles with intelligent decisioning throughout the customer journey. Real-Time CDP combines multiple enterprise data sources to create customer profiles in real time. Segments built from these profiles can then be sent to downstream destinations in order to provide one-to-one personalized customer experiences across all channels and devices.

New or updated features

Updates to the Real-Time CDP home page
  • Profiles widget: You can now use the Profiles widget to navigate to the Profiles overview page and view Profile metrics for your organization.
  • Profile metrics card: The Profile metrics card in the home page dashboard now displays the total count of profiles in your organization, depending on your respective merge policy.
  • Schemas widget: You can now use the schemas widget to navigate to the schema creation workflow in the UI.

New or updated documentation

Documentation update
New Real-Time CDP documentation homepage
Visit the new Real-Time CDP documentation homepage for at-a-glance information about how to get started with the productm, guardrails, sample use case, and much more.
Sample Real-Time CDP use cases overview
Visit the new sample use cases overiew page for a collection of sample use cases that your organiation can achieve with Real-Time CDP.

To learn more about Real-Time CDP, read the Real-Time CDP overview.

Real-Time Customer Profile profile

Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate customer data into a unified view offering an actionable, timestamped account of every customer interaction.

Updated features

Improvements to localizing the profile viewer’s default dashboard cards
The default profile cards will now have dynamically localized names. Custom profile cards can continue to have custom names that can be edited.

To learn more about Real-Time Customer Profile, read the Profile overview

Segmentation Service segmentation

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

New or updated features

Externally generated audience upload
The maximum number of columns has been increased to 25.
Segment Builder estimates
Estimates and qualified profiles are now displayed within the audience properties section. For more information on this change, read the Segment Builder UI guide.

For more information on Segmentation Service, please see the Segmentation overview.

Sources sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

New or updated features

[Beta]{class="badge informative"} Oracle NetSuite sources
Use the Oracle NetSuite integrations in the sources catalog to bring data from your Oracle NetSuite Activities and Oracle NetSuite Entities accounts to Experience Platform.
[Beta]{class="badge informative"} Braze Currents source
Use the Braze Currents integration in the sources catalog to bring data from your Braze account to Experience Platform.
Support for key-pair authentication for Snowflake batch source
You can now use key-pair authentication when creating a new Snowflake account for batch data. For more information, read the guide on creating a Snowflake account using the API or the guide on creating a Snowflake account using the UI.

To learn more about sources, read the sources overview.