Adobe Experience Platform release notes
Release date: January 30, 2024
New features in Adobe Experience Platform:
Updates to existing features in Experience Platform:
Use Case Playbooks use-case-playbooks
The Use Case Playbooks functionality is now generally available for all Real-Time CDP and Adobe Journey Optimizer customers. Use Case Playbooks are designed to assist users in overcoming challenges when starting with Real-Time Customer Data Platform or Adobe Journey Optimizer. When you’re unsure of where to begin or how to create the right assets for your desired use cases, Use Case Playbooks provide inspiration and create different assets for you to test and import to production environments when ready.
To get started with Use Case Playbooks, read the following documentation pages:
- Read the overview page to understand the purpose, availability information, and to get an end-to-end demonstration of how playbooks work from discovery to creating instances, to importing generated assets into other sandbox environments.
- Get a list of all available playbooks, grouped by product (Real-Time CDP or Journey Optimizer)
- Get information about all the required permissions to use playbooks and the assets generated by the playbooks.
- Understand the data awareness functionality which allows you to copy generated assets to other sandbox environments
- Get troubleshooting tips if you run into errors or difficulties using Use Case Playbooks.
Attribute-based access control abac
Attribute-based access control is a capability of Adobe Experience Platform that gives privacy conscious brands greater flexibility to manage user access. Individual objects such as schema fields and segments can be assigned to user roles. This feature lets you grant or revoke access to individual objects for specific Experience Platform users in your organization.
Through attribute-based access control, administrators of your organization can control users’ access to, sensitive personal data (SPD), personally identifiable information (PII) and other customized type of data across all Experience Platform workflows and resources. Administrators can define user roles that have access only to specific fields and data that correspond to those fields.
New or updated documentation
For more information on attribute-based access control, see the attribute-based access control overview. For a comprehensive guide on the attribute-based access control workflow, read the attribute-based access control end-to-end guide.
Data Prep data-prep
Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).
New or updated features
object_to_map: Use theobject_to_mapfunction to create map data types. This function supports several different syntaxes. For more information, read the guide on functions for hierarchies - objects.to_map: Use theto_mapfunction to create a map with given field name and value pairs using objects. For more information, read the guide on functions for hierarchies - maps.array_to_map: Use thearray_to_mapfunction to create a map with given field name and value pairs using object arrays. For more information, read the guide on functions for hierarchies - maps.
For more information on Data Prep, read the Data Prep overview.
Dashboards dashboards
Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
New or updated features
Take inspiration from the SQL of over 40 existing insights to create new queries that derive unique insights from Experience Platform data based on your business needs. The SQL is also available for your Profiles, Audiences, and Destinations insights in the Experience League documentation. These documents highlight the business use cases that can be answered with the standard insights. For more information, read the guide on viewing insight SQL.
For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New destinations
New or updated functionality
For more general information on destinations, refer to the destinations overview.
Identity Service identity-service
Adobe Experience Platform Identity Service provides you with a comprehensive view of your customers and their behavior by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.
New or updated documentation
The Identity Service documentation has been restructured to improve presentation and clarity of concepts within Identity Service:
- Visit the Identity Service overview page for an expanded terminology guide, a use-case example detailing a typical customer journey, a breakdown of how Identity Service links identities together, and a summary of the role that Identity Service place within the Experience Platform ecosystem.
- Read the guide on understanding the relationship between Identity Service and Real-Time Customer Profile for a detailed summary of how the two services work together and the differences between their purposes, processes, inputs, and outputs.
- Refer to the Identity Service linking logic guide for explanations and visualizations of how the identity graph behaves given different scenarios and timestamps.
To learn more about Identity Service, please read the Identity Service overview.
Real-Time Customer Data Platform rtcdp
Built on Experience Platform, Real-Time Customer Data Platform (Real-Time CDP) helps companies bring together known and unknown data to activate customer profiles with intelligent decisioning throughout the customer journey. Real-Time CDP combines multiple enterprise data sources to create customer profiles in real time. Segments built from these profiles can then be sent to downstream destinations in order to provide one-to-one personalized customer experiences across all channels and devices.
New or updated features
- Profiles widget: You can now use the Profiles widget to navigate to the Profiles overview page and view Profile metrics for your organization.
- Profile metrics card: The Profile metrics card in the home page dashboard now displays the total count of profiles in your organization, depending on your respective merge policy.
- Schemas widget: You can now use the schemas widget to navigate to the schema creation workflow in the UI.
New or updated documentation
To learn more about Real-Time CDP, read the Real-Time CDP overview.
Real-Time Customer Profile profile
Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Real-Time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third party data. Profile allows you to consolidate customer data into a unified view offering an actionable, timestamped account of every customer interaction.
Updated features
To learn more about Real-Time Customer Profile, read the Profile overview
Segmentation Service segmentation
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New or updated features
For more information on Segmentation Service, please see the Segmentation overview.
Sources sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated features
To learn more about sources, read the sources overview.