Data preparation and ingestion blueprint

Data preparation and ingestion Blueprint encompasses all the methods by which data can be prepared and ingested into Adobe Experience Platform.

Data preparation includes the mapping of source data to Experience Data Model (XDM) schema. It also includes performing transformations on data, including date formatting, field splitting/concatenation/conversions, and joining/merging/re-keying of records. Data preparation helps unify customer data to provide aggregated/filtered analysis, including reporting or preparing data for customer profile assembly/data science/activation.

Architecture

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Data ingestion guardrails

The below diagram illustrates the average performance guardrails and latency for data ingestion into Adobe Experience Platform.

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Data ingestion methods