B2B Analytics, Activation, and Marketing blueprints
B2B Audience and Profile activation is the key to success in a data-driven marketing world. However, many brands still focus their efforts on channel-first activation, which often delivers inconsistent reach and personalization.
With a channel-first approach, each channel acts as a silo in which personalization efforts target only the customers interacting with the brand on that channel. This approach doesn’t reflect the reality that customers interact with brands across many different touch-points. B2B Audience and Profile activation allows brands to connect customer interactions across multiple channels, align that to their respective account and opportunity based information to deliver a centralized profile and audience that can be activated to all channels.
- Include B2B account information in customer journey analysis
- Adobe Customer Journey Analytics
- Target B2B audiences across web, email, and advertising channels
- Adobe Real-time Customer Data Platform B2B Edition
- Design and build an account journey that qualifies leads for a buying group that increases the effectiveness of the marketing activity in qualifying leads to sales opportunities
- Adobe Journey Optimizer B2B Edition
- Adobe Real-time Customer Data Platform B2B Edition
- Adobe Marketo Engage
- Optimize B2B marketing campaign plannning, development, and execution
- Adobe Marketo Engage
- Adobe Workfront + Workfront Fusion
- Automate B2B marketing campaign request intake to campaign development execution
- Adobe Marketo Engage
- Adobe Workfront + Workfront Fusion