Real-Time CDP with Adobe Campaign v8 integration pattern

Showcases how the Adobe Experience Platform and its Real-Time Customer Profile and centralized segmentation tool can be utilized with Adobe Campaign to deliver personalized conversations.

Applications

  • Adobe Experience Platform Real-Time CDP
  • Adobe Campaign v8

Architecture

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Reference architecture for the Batch Messaging and Adobe Experience Platform integration pattern

Prerequisites

  • Customer must be provisioned for Experience Cloud with a valid IMS Org
  • Adobe Experience Platform and Campaign are recommended to be provisioned in the same IMS Org for single login URL
  • Customer must be provisioned V8 instance of Campaign
  • Customer must be eligible and have access for RTCDP, Sources, Destinations.
  • Adobe Campaign product context must exist

Implementation steps

Refer to the following documentation on configuring the Campaign v8 source connector to Adobe Experience Platform and the Real-time Customer Data Platform destination connector to Campaign v8.
Campaign and AEP Connectors

Guardrails

Adobe Campaign

  • Refer to the Campaign source connector documentation - Campaign Source Connector
  • Only supports Adobe Campaign single organizational unit deployments

Experience Platform Real-time Customer Data Platform segment sharing

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