Customer Journey Blueprints

Modern marketing teams require platforms that can support both reactive engagement—responding to individual customer behaviors—and proactive outreach—initiating campaigns that guide audiences into conversion funnels. These use cases span channels like email, SMS, push, and increasingly, web and in-app experiences.

Adobe Journey Optimizer and Adobe Campaign v8 both support two foundational models for customer engagement:

Both solutions enable outbound communication across traditional and digital channels. AJO additionally supports integration with inbound channels (e.g. web and mobile apps) through audience state sharing and decisioning services, allowing for unified cross-channel personalization.

The selection between these tools depends on architectural considerations such as latency tolerance, channel requirements, data integration strategy, and scalability.

Blueprint

Description

Architecture

Adobe Journey Optimizer

Combines event-driven, 1:1 profile orchestration, with audience-based brand communications across multiple channels like email, sms, web, push, in-app messaging, desktop, etc.

{modal="regular"}

Adobe Campaign v8

Focused on batch-based, multi-channel campaign management, ideal for traditional marketing channels like email, SMS, and direct mail.

{modal="regular"}

Deprecated Blueprints

Blueprint

Architecture

Adobe Campaign v7

{modal="regular"}