Journey Optimizer - Decision Management on the Edge blueprint

Decision Management is a service provided as part of Journey Optimizer. This blueprint outlines the use cases and technical capabilities of the application and provides a deep dive into the various architectural components and considerations that make up Decision Management.

Decision Management can be deployed in one of two ways. The first is via the Experience Platform Hub, which is a single data center architecture. In the “hub” approach offers are executed, personalized, and delivered in second latency. Thus the hub architecture is best suited for customer experience that do not demand sub-second latency, examples include offer decisions which are provided for kiosks or agent assisted experiences such as in call centers or in person interactions.

The second approach is via the Experience Platform Edge Network, which is a globally distributed geographically located infrastructure to serve fast sub-second and millisecond experiences. The end consumer experience being executed by the Edge infrastructure closest to the consumers geo-location to minimize latency. Decision Management on the Edge is designed to serve real-time consumer experiences. These include experiences such as web or mobile inbound personalization requests.

This blueprint will cover the specifics of Decision Management on the Edge.

To learn more about Decision Management on the hub refer to the Decision Management on the hub blueprint.

Use cases for Decision Management on the edge

Architecture

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Integration patterns

Guardrails

Guardrails and End to End Latency Guidance

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