- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Initial provisioning - A4T FAQ
- Activity settings - A4T FAQ
- View reports - A4T FAQ
- Redirect offers - A4T FAQ
- Lift and confidence - A4T FAQ
- Metric definitions - A4T FAQ
- Inflated visit and visitor counts - A4T FAQ
- Classifications - A4T FAQ
- Share metrics, audiences, and reports - A4T FAQ
- Legacy SiteCatalyst to Test&Target Integration - A4T FAQ
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Journey Optimizer
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager
- Integrate Target with Adobe Audience Manager
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Preview Automated Personalization activities with experience preview URLs
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Adobe Target Business Practitioner Guide
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experience so you can maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
Last Updated: March 8, 2023 ( See What Changed )
The following sections point you to useful links in this guide, arranged by intended audience based on typical job functions:
- All Target users
- Marketers
- Developers
- Target and Adobe Experience Cloud admins
- Analysts
- QA engineers
All Target users
Marketers, developers, administrators, analysts, and quality assurance engineers.
- Target release notes: Contains information about the current release, information about known issues that affect Target, a list of important changes to this documentation, and an archive of past release notes.
- Introduction to Target: Explains the core concepts of the Target solution.
- Integrate Target with the Adobe Experience Cloud: Explains how to integrate Target with other Experience Cloud solutions, including Analytics for Target (A4T), Experience Cloud Audiences, and Adobe Campaign.
- Adobe Target Tutorials: Provides tutorials and videos to help you get the most out of Target.
- Troubleshooting Target: Provides links to troubleshooting information contained in this guide, including information about the character limits and other limits (offer size, audiences, profiles, values, parameters, and so forth) that affect activities and other elements in Target.
- Target for mobile apps: Explains how Target can be used for mobile app optimization and personalization.
- Resources and contact information: Provides information about more resources to help you learn about Target features and how to contact Adobe should you need help.
Marketers
- Activities: Explains how to set up, manage, and QA Target activities.
- Audiences: Explains how to determine who sees content and experiences in targeted activities.
- Experiences and offers: Explains how to specify which content displays when a visitor meets the audience criteria for an activity.
- Recommendations: Explains how Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms.
Developers
- Adobe Target Developer Guide: This portal provides resources and guides for Adobe Target developers, including API and SDK documentation to implement Target.
Target and Adobe Experience Cloud admins
- Administer Target: Explains how to add users and configure your Target account.
Analysts
- Audiences: Explains how to determine who sees content and experiences in targeted activities.
- Reports: Explains how to interpret the performance of your activities.
QA engineers
- Activities: Explains how to set up, manage, and QA Target activities.
Additional Resources
| Adobe Target solutions help | Adobe Experience Cloud resources |
|---|---|
Business.Adobe.com resources
Resources
Adobe Account
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