Adobe Target Guide

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Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experience so you can maximize revenue on your web and mobile sites, apps, social media, and other digital channels.

Last Updated: February 22, 2021 ( See What Changed )

NOTE

Adobe Target was recently named a Leader in the following reports:

Forrester wave report for experience optimization platforms. Adobe Target was named a Leader in The Forrester Wave: Experience Optimization Platforms, Q4 2020 report.

Gartner Magic Quadrant for personalization engines. Adobe Target was once again named a Leader in the third-annual Gartner Magic Quadrant for Personalization Engines, 2020 report.

The following sections point you to useful links in this guide, arranged by intended audience based on typical job functions:

All Target users

Marketers, developers, administrators, analysts, and quality assurance engineers.

  • Target release notes: Contains information about the current release, information about known issues that affect Target, a list of important changes to this documentation, and an archive of past release notes.
  • Introduction to Target: Explains the core concepts of the Target solution.
  • Integrate Target with the Adobe Experience Cloud: Explains how to integrate Target with other Experience Cloud solutions, including Analytics for Target (A4T), Experience Cloud Audiences, Adobe Campaign, and the Experience Cloud Device Co-op.
  • Adobe Target Tutorials: Provides tutorials and videos to help you get the most out of Target.
  • Troubleshooting Target: Provides links to troubleshooting information contained in this guide, including information about the character limits and other limits (offer size, audiences, profiles, values, parameters, and so forth) that affect activities and other elements in Target.
  • Target for mobile apps: Explains how Target can be used for mobile app optimization and personalization.
  • Resources and contact information: Provides information about more resources to help you learn about Target features and how to contact Adobe should you need help.

Marketers

  • Activities: Explains how to set up, manage, and QA Target activities.
  • Audiences: Explains how to determine who sees content and experiences in targeted activities.
  • Experiences and offers: Explains how to specify which content displays when a visitor meets the audience criteria for an activity.
  • Recommendations: Explains how Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms.

Developers

  • Implement Target: Explains how to implement Target on web sites, mobile apps, Single-Page Apps (SPAs), and iOT/OTT platforms.
  • Target Server-Side APIs: Describes the resources that make up the Adobe Target Delivery API.
  • Target NodeJS SDK: Explains how to deploy Target server-side. This Node.js SDK helps you easily integrate Target with other Adobe Experience Cloud solutions.
  • Target Java SDK: Explains how to deploy Target server-side. This Java SDK helps you easily integrate Target with other Adobe Experience Cloud solutions.
  • Target Recommendations API: Describes the resources that make up the official Adobe Target Recommendations API.
  • Target Adobe.IO documentation: Describes how to use Target’s Admin and Profile REST APIs that use the Adobe.IO integration to manage activities, audiences, offers, properties, reports, mboxes, environments, and profiles.

Target and Adobe Experience Cloud admins

Analysts

  • Audiences: Explains how to determine who sees content and experiences in targeted activities.
  • Reports: Explains how to interpret the performance of your activities.

QA engineers

  • Activities: Explains how to set up, manage, and QA Target activities.

Additional Resources

Adobe Target solutions help Adobe Experience Cloud resources

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