Event forwarding overview

Learn how event forwarding centralizes data collection, reduces the amount of code required in your web and mobile apps, and streams data to non-Adobe solutions via Adobe Experience Platform Edge Network.


Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:

  • Platform Launch (Client Side) is now tags
  • Platform Launch Server Side is now event forwarding
  • Edge configurations are now datastreams

For more information, please visit the event forwarding documentation

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