Release notes release-notes

Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes.

Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.

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May Updates may-updates

Availability date: May 7, 2024

Experience Decisioning - Limited Availability

Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as 'decision items' and a sophisticated decision engine. This engine leverages rules and ranking criteria to select and present the most relevant decision items to each individual.

These decision items are seamlessly integrated into a wide range of inbound surfaces through the new code-based experience channel, now accessible within Journey Optimizer campaigns. Experience Decisioning decision policies are available for use in code-based experience campaigns only.

Experience Decisioning is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

From beta to LA, the following improvements have been added:

  • Experience Decisioning + Code-based experiences (LA): You can now leverage the Experience decisioning feature to use decision items in your code-based campaigns. Note: The Code-based experience channel and Experience decisioning are not available for organizations that have purchased the Adobe Healthcare Shield and Privacy and Security Shield add-on offerings. Read more
  • You can now leverage context data from Adobe Experience Platform in your decision rules and rankign formulas. Read more
  • A new “Manage Experience decisions” permission is now available for the Decision Management resource. It allows you to manage rights related to Experience Decisioning. Read more
  • You can now add multiple capping rules for a given decision item in Experience Decisioning. This allows you to increase the level of control over the way offers are sent. Read more
  • You can now create custom reporting dashboards of Experience Decisioning campaigns using Customer Journey Analytics. Read more

April 2024 release notes apr-2024

Release date: May 2, 2024

New capabilities apr-features

This release brings the new capabilities detailed below.

Multimedia Message Service (MMS) - all providers

With the SMS Channel, you can now enhance your communication by sending Multimedia Message Service (MMS) messages, enabling the sharing of images, GIFs, or videos with your customers. Initialy only available with Sinch, MMS is now also available with Infobip and Twilio.

Improved Journey Designer and live reporting

This release comes with an improved canvas user interface for journeys, and provides a more intuitive and efficient user experience. Activities are clearer and present more information on the journey canvas with fewer clicks.

Alongside the improved journey canvas design, we're introducing the ability to see last 24 hours reporting metrics directly in the journey canvas.

Note: These changes will be gradually rolled out to all environments starting April release.

For more information, refer to the detailed documentation.

Improvements apr-improvements

This release comes with the improvements listed below.

Configuration

  • You can now select a marketing action at the channel surface level. When used in a surface, all consent policies associated with that marketing action are leveraged in order to respect the preferences of your customers. Read more
  • The use of Object Level Access Control is now available for channel surfaces. Read more
  • While enabling list unsubscribe in a channel surface, you can now define the consent level to align with how you manage consent from all other sources. Read more

Content management

  • You can now simulate content templates for all channels. Read more

Personalization

  • The new toInt helper function is available in the Expression Editor. It allows you to convert any of these types (number, double, int, long, float, short, byte, boolean, string) into an integer. Read more
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