Email opt-out management email-opt-out

When sending messages from journeys or campaigns, you must always ensure that customers can unsubscribe from future communications. Once unsubscribed, the profiles are automatically removed from the audience of future marketing messages. Learn more on privacy & opt-out management

To insert an unsubscription link in your email content, you can:

One step opt-out opt-out-one-step

One-click Unsubscribe URL in the email header unsubscribe-header

One-click list unsubscribe URL is an unsubscribe link or button displayed next to the email sender information and lets recipients instantly opt out of your mailing lists with a single click. In Adobe Journey Optimizer, when the Enable List-Unsubscribe option is toggled on, the email header includes both a mailto and/or a URL by default that recipients can use to unsubscribe from your mailing list.

The Enable List-Unsubscribe toggle must be activated at the channel surface level so that emails using this surface include the one-click unsubscribe URL in the email header.

For example, the one-click unsubscribe URL displays an unsubscription link like this in Gmail:

With Adobe Journey Optimizer, you can configure your email surface settings with an auto-generated one-click unsubscribe URL and mailto address in the email header, or include a one-click opt-out URL in your email body: when a recipient clicks the one-click opt-out link, recipient’s unsubscribe request is processed accordingly.

Depending on the email client, and the email surface unsubscription settings, clicking the unsubscribe link in the email header can have the following impacts:

In both cases, the corresponding profile for the recipient is immediately opted out and this choice is updated in Experience Platform. Learn more in the Experience Platform documentation.

If you have toggled on the Enable List-Unsubscribe option in regards to List Unsubscribe header, we recommend that you enable both methods - Mailto (unsubscribe) and One-Click Unsubscribe URL. Not all email clients support the HTTP method. With the Mailto list-unsubscribe feature provided as functionality for you to select an alternative, your sender reputation can be better protected and all your recipients are able to have access to use the unsubscribe functionality. Learn more

One-click opt-out from the email content one-click-opt-out

To set a personalized unsubscribe URL, insert a one-click opt-out link into the email message content and enter the URL of your choice, as described below:

Two-step opt-out opt-out-external-lp

The standard opt-out mechanism relies on two steps: the subscriber clicks the opt-out link in an email, then they are redirected to an opt-out landing page to confirm their unsubscription.

To implement this unsubscription mode, you must create and publish an opt-out landing page, and add an unsubscription link in your email messages, with a link to the landing page. These steps are outlined below.

Prerequisites prereq-lp

To set up a two step opt-out mechanism, you must create your own unsubscription landing pages. The first landing page will be linked from your message and must contain a call-to-action button. A confirmation message should display when the user clicks on the button.

Learn how to create a landing page in Adobe Journey Optimizer to manage unsubscriptions in this page.

You can also use an external landing page. In that case, configure the API to send the information to Adobe Journey Optimizer when a recipients has unsubscribed.

{
   "marketing": [
       {
            "type": "email",
            "choice": "no",
            "scope": "channel"
        }
    ],

}

Add an unsubscribe link add-unsubscribe-link

You first need to add an unsubscribe link into a message. To do this, follow the steps below:

Send the message with unsubscribe link send-message-unsubscribe-link

Once you configured the unsubscribe link to your landing page, your can create and send your message.