Adobe Experience Platform release notes
Release date: January 26, 2022
Updates to existing features in Adobe Experience Platform:
Alerts alerts
Experience Platform allows you to subscribe to event-based alerts for various Platform activities. You can subscribe to different alert rules through the Alerts tab in the Platform user interface, and can choose to receive alert messages within the UI itself or through email notifications.
Updated features
For more information on alerts in Platform, refer to the alerts overview.
Dashboards dashboards
Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
A machine learning algorithm automatically provides insights on your profile and audience data, and illustrates patterns and trends over a 30-90 day, or 12-month period. The captions include information on
- Overall shape and statistics
- Trends and abrupt changes
- Seasonal patterns
- Unexpected anomalies
More information can be found on the profiles dashboards and segments dashboards documentation.
For more information on Dashboards, please see the Dashboards overview.
Data Prep data-prep
Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).
Updated features
For more information on Data Prep, please see the Data Prep overview.
Destinations destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated features
When sending audience segments from Experience Platform to Marketo Engage, people within the segment that don’t already exist in your Marketo Engage database can be automatically added to it. For more information, read Push an Adobe Experience Platform Segment to a Marketo Static List (step 9 in the tutorial indicates how to push net-new person records into Marketo).
New destinations
For more general information on destinations, refer to the destinations overview.
Query Service query-service
Query Service allows you to use standard SQL to query data in Adobe Experience Platform Data Lake. You can join any datasets from the Data Lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
Updated features
For more information on Query Service, please see the Query Service overview.
Sandboxes sandboxes
Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance. In order to address this need, Experience Platform provides sandboxes which partition a single Platform instance into separate virtual environments to help develop and evolve digital experience applications.
Updated features
For more information on sandboxes, please see the sandboxes overview.
Segmentation Service segmentation
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New features
For more information on Segmentation Service, please see the Segmentation overview.
Sources sources
Adobe Experience Platform can ingest data from external sources while allowing you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.