DocumentationAudience ManagerAudience Manager User Guide

Audience Manager Guide

Last update: Wed Aug 02 2023 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Topics:
  • Overview

This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success.

Using this guide

  • Explore the content by topic and subtopic in the left navigation.
  • Use the search field at the top of the page if you know what you are looking for.
  • Use the Log an issue button in the top right of the page to signal any incorrect or outdated documentation. See the Collaboration Guide overview to learn how to start contributing.

How to read this page

  • Start by exploring the section Audience Manager main functionality for a snapshot of the problems that Audience Manager can help you solve. See also the Audience Manager overview and then return to this page.
  • Next, read Get Started with Audience Manager to familiarize yourself with Audience Manager concepts. Make sure you also review the business and technical implementation guides.
  • See the latest Audience Manager release notes and read about the latest features in the section Release Notes and Latest Features.
  • Finally, you can explore more Experience Cloud resources like forums, video tutorials, in-person and online training courses in the section Learning Center - Recommended Audience Manager and Experience Cloud Resources.

Audience Manager main functionality

Data In

Import Data

  • Data Collection Servers
  • Batch Data Ingestion
  • Log Ingestion
  • Forward Adobe Analytics data to Audience Manager

Enrich and Segment

Enrich and Segment

  • Segmentation
  • Profile Merge Rules
  • Algorithmic Modeling
  • Second and Third Party Data

Data Out

Export Data

  • Batch and Real-time Data Export
  • Destinations Overview
  • Device-based destinations list
  • People-based destinations

Get Started with Audience Manager

Important Conceptual Documentation

Read the pages below for a deeper understanding of Audience Manager concepts:

  • Audience Manager Overview
  • Signals, Traits, and Segments
  • Glossary
  • Index of IDs

Implement Audience Manager

Get started with implementing Audience Manager by reading the pages below:

  • Data Integration Methods
  • Implementation Guide

Technical Implementation Guides

Get started with Audience Manager APIs and set up Audience Manager in your app:

  • Getting Started with REST APIs
  • Get started with the DCS API
  • Add the Audience Manager extension in Adobe Experience Platform Tags
  • Add Audience Manager to your app

Release Notes and Latest Features

Release Notes

See the latest Experience Cloud Release Notes for new features and fixes.

Latest features

Read about the latest Audience Manager features:

  • Audience Manager user migration to Admin Console
  • Google Customer Match for People-Based Destinations
  • Audience Manager Plug-in for IAB TCF v2.2
  • Predictive Audiences
  • Activity Usage Reporting

Learning Center - Recommended Audience Manager and Experience Cloud Resources

Experience Cloud Resources

Visit the links below to connect with other Audience Manager customers in the community forums, to view walkthrough tutorial videos for our features, or to troubleshoot issues in the learn & support center.

  • Audience Manager Community Forums
  • Audience Manager Tutorials
  • Adobe Privacy Center
  • Adobe Training and Certifications
  • Experience Cloud Product Documentation Home
  • Audience Manager Learn & Support

See also, 2021 Documentation Updates.

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