使用動作行銷活動 gs-action-campaigns

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• TL;DR: This page introduces Action campaigns (also called Scheduled campaigns) for simple ad-hoc batch communications and lists, in order, the six key steps to create one.

Intents:

• Understand what an Action campaign is and which use cases it covers
• Know the order of the steps to create an Action campaign
• Find the page for each creation step
• Find where to check the prerequisites before creating a campaign
• Know that sending using waves is an optional part of the scheduling step

Glossary:

• Action campaign (also called Scheduled campaign): Campaigns for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates (product-specific)
• Send using waves: Optional way to deliver the message in batches over time, offered in the scheduling step

Guardrails:

• Available channels vary based on your licensing model and add-ons.

Prerequisites and permissions:

• The prerequisites must be met before you start creating a campaign. They are listed in the Prerequisites section of the Get started with campaigns page.

Terminology:

• Canonical name: Action campaign — variants: Scheduled campaign

FAQ:

• Q: What are Action campaigns used for? — Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.
• Q: What are the steps to create an Action campaign? — In order: define the Action campaign properties, configure the campaign action, edit the Action campaign content, define the Action campaign audience, schedule the Action campaign, then review and activate the Action campaign.
• Q: Can I deliver the message in batches? — Yes. When you schedule the Action campaign, you can optionally send using waves to deliver the message in batches over time.
• Q: Which channels are supported? — See the table in the “Channels in journeys & campaigns” section. Available channels vary based on your licensing model and add-ons.
• Q: Where do I check the prerequisites? — In the Prerequisites section of the Get started with campaigns page.

Related pages:

• Prerequisites before creating a campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md#prerequisites)
• Supported channels: Channels in journeys & campaigns (channels/gs-channels.md#channels)
• Step 1, campaign properties: Define the Action campaign properties (campaigns/campaign-properties.md)
• Step 2, action: Configure the campaign action (campaigns/campaign-action.md)
• Step 3, content: Edit the Action campaign content (campaigns/campaign-content.md)
• Step 4, audience: Define the Action campaign audience (campaigns/campaign-audience.md)
• Step 5, schedule: Schedule the Action campaign (campaigns/campaign-schedule.md)
• Delivering in batches over time: send using waves (delivery/send-using-waves.md)
• Step 6, review and activation: Review & activate the Action campaign (campaigns/review-activate-campaign.md)
• Complete campaign creation workflow with type-specific guides: Get started with campaigns (campaigns/get-started-with-campaigns.md#workflow)