在此页面上:了解如何在渠道配置中定义电子邮件设置,包括电子邮件类型、子域、IP 池、取消列表订阅、标头参数、密件抄送、种子列表、重试、URL 跟踪和执行地址。
要开始创建电子邮件,您需要设置电子邮件渠道配置,以定义消息所需的所有技术参数。 了解如何创建配置
在渠道配置的专用部分中定义电子邮件设置,如下所述。
电子邮件配置将根据以下逻辑用于发送通信:
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对于批次历程,不适用于在进行电子邮件表面配置完成之前已启动的批次执行。 更改将在下一次重复执行或新的执行时生效。
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对于事务性消息,更改将在下次通信中立即生效(最多延迟五分钟)。
电子邮件类型 email-type
在 电子邮件类型 部分中,选择配置的消息类型:营销或事务性。
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为促销电子邮件选择营销,如零售商店的每周促销活动。 这些消息需要用户同意。
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为非商业电子邮件选择事务性,例如订单确认、密码重置通知或投放信息。 可以将这些电子邮件发送到 取消订阅 营销通信的轮廓。 这些消息只能在特定上下文中发送。
创建消息时,必须选择与电子邮件所选类别相匹配的有效渠道配置。
子域 subdomains
选择用于发送电子邮件的子域。
为了维护域的信誉、加快 IP 预热过程并改进可投放性,请将您的发送子域委派给 Adobe。 了解详情
IP 池详细信息 ip-pools
选择要与配置关联的 IP 池。 了解详情
当所选 IP 池处于编辑(处理状态)并且从未与所选子域关联时,您无法继续创建配置。 仍将使用 IP 池/子域关联的最早版本。 在这种情况下,请将配置另存为草稿,并在 IP 池的状态为 成功 后重试。
选择 IP 池后,当鼠标悬停在 IP 池下拉列表下方显示的 IP 地址上时,会显示 PTR 信息。 了解有关 PTR 记录的更多信息
取消列表订阅 list-unsubscribe
从列表中选择子域后,将显示 启用取消列表订阅 选项。 默认情况下,它处于启用状态。
利用该功能,您可以在电子邮件标头中包含一键取消订阅 URL。 了解详情
标头参数 email-header
在 标头参数 部分中,输入使用该配置发送的电子邮件类型的发件人、回复地址和 错误 值。 了解详情
或者,如果发送方不同于 发件人 作者,设置要添加到电子邮件标头的其他 发件人 名称和电子邮件。 了解详情
密件抄送电子邮件 bcc-email
您可以将 Journey Optimizer 所发送的电子邮件的相同副本(或密件副本)发送到密件抄送收件箱,这些邮件将存储于其中以供合规性或存档之用。
为此,请在渠道配置级别启用 密件抄送电子邮件 选择功能。 了解详情
此外,在定义 密件抄送电子邮件 地址时,请确保使用具有有效 MX 记录配置的子域,否则电子邮件配置处理将失败。
如果您在提交电子邮件配置时遇到错误,则表示没有为输入的地址子域配置 MX 记录。 请联系管理员以配置相应的 MX 记录,或使用另一个具有有效 MX 记录配置的地址。
发送到已禁止的电子邮件地址 send-to-suppressed-email-addresses
在 Journey Optimizer 中,所有标记为硬退回、软退回和垃圾邮件投诉的电子邮件地址都会被自动收集到禁止列表中,并且不会向这些地址发送历程或营销活动。
但是,您可以决定继续向用户发送 事务性 消息,即使其电子邮件地址因用户投诉垃圾邮件而被纳入禁止列表。
事实上,事务性消息通常包含有用的预期信息,例如订单确认或密码重置通知。 因此,即使用户将某封营销邮件举报为垃圾邮件,在大多数情况下,您仍希望客户收到此类非商业性电子邮件。
要在事务性消息受众中包含由于垃圾邮件投诉而被禁止的电子邮件地址,请从 发送到已禁止的电子邮件地址 部分中选择相应的选项。
作为可投放性最佳实践,此选项默认处于禁用状态,以确保不联系已选择退出的客户。 但是,您可以更改此默认选项,这样您便可以向客户发送事务性消息。
启用此选项后,尽管客户将您的营销电子邮件标记为垃圾邮件,但这些客户将能够接收使用当前配置的事务性消息。 请确保始终根据可投放性最佳实践管理选择退出首选项。
种子列表 seed-list
通过 Journey Optimizer 中的种子列表,您可以自动在投放中纳入特定的电子邮件种子地址。 了解详情
- 此功能当前仅适用于电子邮件渠道。
- 一次只能选择一个种子列表。
在 种子列表 部分中,选择与您相关的列表。 要了解如何创建种子列表,请参阅此部分。
在营销活动或历程中使用当前配置时,将在投放执行时间纳入所选种子列表上的电子邮件地址,这意味着它们将收到投放的副本以进行验证。
要了解如何在营销活动或历程中使用种子列表,请参阅此部分。
电子邮件重试参数 email-retry
您可以配置电子邮件重试参数。
默认情况下,重试时段设置为 84 小时,但您可以根据需要调整此设置。
您必须输入以下范围内的整数值(以小时或分钟为单位):
- 对于营销电子邮件,最小重试时段为 6 小时。
- 对于事务性电子邮件,最小重试时段为 10 分钟。
- 这两种电子邮件类型的最大重试时段为 84 小时(或 5040 分钟)。
要了解有关重试的更多信息,请参阅此部分。
URL 跟踪 url-tracking
您可以使用 URL 跟踪参数来衡量跨渠道营销工作的有效性。 了解详情
执行地址 execution-address
选择目标用户档案时,数据库中可能会提供多个电子邮件地址(专业电子邮件地址、个人电子邮件地址等)。
在这种情况下,Journey Optimizer 将在沙盒级别使用 执行字段 中指定的地址来确定要优先从用户档案服务中使用的电子邮件地址。 了解详情
但是,您可以在电子邮件渠道配置级别更改此默认执行字段。 然后,您可以将此设置应用于特定营销活动或历程。
为此,请编辑 投放地址 字段并从可用电子邮件类型 XDM 字段列表中选择一项。 了解详情
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to define email settings in a channel configuration, including email type, subdomain, IP pool, list unsubscribe, header parameters, BCC, seed list, retries, URL tracking, and execution address.
Intents:
- Choose the email type (Marketing or Transactional) for a channel configuration
- Select the subdomain and IP pool used to send emails
- Enable list unsubscribe and set header parameters (From, Reply to, Error, optional Sender)
- Enable BCC email and configure sending to suppressed email addresses
- Add a seed list and configure email retry parameters
- Set the execution (delivery) address used to determine which email address to send to
Glossary:
- Marketing email type: Promotional email that requires user consent (product-specific)
- Transactional email type: Non-commercial email (for example order confirmation, password reset, delivery information) that can be sent to profiles who unsubscribed from marketing communications, only in specific contexts (product-specific)
- BCC email: An identical (blind carbon copy) of sent emails delivered to a BCC inbox for compliance or archival purposes (product-specific)
- Seed list: A list of internal seed addresses automatically included in deliveries at execution time, which receive a copy of the message for assurance purposes (product-specific)
- Suppression list: The list into which email addresses marked as hard bounces, soft bounces, and spam complaints are automatically collected and excluded from sending (product-specific)
- Execution fields / Delivery address: The field used to determine which email address to use from the profile service in priority when several addresses are available (product-specific)
Guardrails:
- Before creating an email channel configuration, set up your sending subdomains and create at least one IP pool.
- Configuration changes: for batch journeys, a change does not apply to batch execution already started and is picked up at the next recurrence or new execution; for transactional messages, the change is picked up immediately for the next communication (up to a five-minute delay).
- You must choose a valid channel configuration matching the email type category you selected.
- You cannot proceed with configuration creation while the selected IP pool is under edition (Processing status) and has never been associated with the selected subdomain; save as draft and retry once the IP pool has the Success status.
- For non-production environments, Adobe does not create out-of-the-box test subdomains nor grant access to a shared sending IP pool.
- The BCC email address must use a subdomain that has a valid MX record configuration, otherwise the email configuration processing will fail.
- Sending to suppressed email addresses is only available for the Transactional email type, is disabled by default, and applies only to addresses suppressed due to spam complaint.
- The seed list feature currently applies to the email channel only, and only one seed list can be selected at a time.
- Email retry period must be an integer value within range: minimum 6 hours for marketing emails, minimum 10 minutes for transactional emails, and a maximum of 84 hours (5040 minutes) for both email types; the default retry time period is 84 hours (3.5 days).
Terminology:
- Canonical name: email settings — Acronym: n/a — variants: email channel configuration settings, email configuration
- Synonyms: “BCC email” = “blind carbon copy”; “execution fields” = “delivery address”
- Do not confuse: “Marketing” email type (requires user consent) ≠ “Transactional” email type (non-commercial, sendable to unsubscribed profiles in specific contexts)
- Do not confuse: IP pool “Processing” status (under edition, blocks configuration creation) ≠ “Success” status (ready to use)
FAQ:
- Q: What is the difference between the Marketing and Transactional email types? — Marketing is for promotional email and requires user consent; Transactional is for non-commercial email, can be sent to profiles who unsubscribed from marketing, and can only be sent in specific contexts.
- Q: What is the default email retry time period and can I change it? — The default is 84 hours (3.5 days); you can adjust it within the allowed range (minimum 6 hours for marketing, minimum 10 minutes for transactional, maximum 84 hours / 5040 minutes for both).
- Q: Can I send emails to addresses on the suppression list? — Only transactional messages, and only to addresses suppressed due to spam complaint, by enabling the Send to suppressed email addresses option, which is disabled by default.
- Q: How many seed lists can I select? — Only one seed list can be selected at a time, and the feature currently applies to the email channel only.
- Q: Why does my BCC email configuration fail? — The BCC address must use a subdomain with a valid MX record configuration; if the MX record is not configured, the email configuration processing fails.
- Q: When do updated configuration settings take effect? — For batch journeys, at the next recurrence or new execution; for transactional messages, immediately for the next communication (up to a five-minute delay).