文档Journey OptimizerJourney Optimizer 指南

检查并发送 WhatsApp 消息 send-whatsapp

最近更新： 2026年9月5日

创建对象：

  • 初学者
  • 用户

在此页面上：​预览、验证和发送您的WhatsApp消息，然后分析它返回的交互数据，这样您就可以在投放之前确认消息是否正确，并测量收件人与消息的互动情况。

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预览WhatsApp消息 preview-whatsapp

定义消息内容后，您可以使用以下任一模拟方法预览其内容：

  • 单击​ 模拟内容 ​以测试内容变体与样本输入数据或AI自动生成。 了解如何模拟内容变体
  • 单击​模拟内容，然后从下拉列表中选择​ 模拟内容（AEP 配置文件） ​以使用测试轮廓进行预览。

有关如何预览和测试内容的详细信息，请参阅内容管理部分。

验证您的内容 whatsapp-validate

必须在编辑器的上半部分检查警报。 其中一些是简单的警告，但其他警告可能会阻止您发送消息。 可能会发生两种类型的警报：警告和错误。

  • 警告​参考推荐和最佳实践。 例如，如果文本消息为空，则会显示警告消息。

  • 错误​会阻止您测试或激活历程，或发布营销活动，前提是这些错误未解决。 例如，当主题行缺失时，会有一条错误消息警告您。

发送您的WhatsApp消息 whatsapp-send

IMPORTANT
如果您的营销活动受批准政策的约束，则需要请求批准才能发送短信。 了解详情

当WhatsApp消息就绪时，请完成您的历程或促销活动的配置以发送该消息。

分析WhatsApp交互 whatsapp-channel-context

Journey Optimizer会捕获从WhatsApp渠道返回的其他交互数据，并将其存储在whatsAppChannelContext字段组下的​ AJO — 电子邮件跟踪体验事件数据集 ​中。 使用这些字段构建受众，运行查询，并分析WhatsApp参与度。 了解有关系统数据集的更多信息。

捕获以下字段：

字段
描述
messageType
WhatsApp消息类型（例如，templateBased，response）。
inboundMessage
入站回复内容（例如，stop、start、subscribe）。
inboundNumber
接收入站消息的发件人ID。
channelType
渠道类别（Utility、Marketing或Promotional）。
profileNumber
从中接收入站消息的电话号码。
origTimestamp
来自Meta / WhatsApp的原始时间戳。
status
传递状态，包括标准化的提供商反馈（sent、delivered、bounce、error、delay、duplicate、denylist、exclude或unknown）和原始提供商状态消息。
reactionEvent
用户响应的内容：用于回应的表情符号，或用于回复特定消息的消息文本。
reactionMessageID
要响应的原始消息的ID。
reactionActionName
响应操作的类型（react、unreact或reply）。
interactiveSelectedTitle
WhatsApp交互式消息中用户选择的标题。
interactiveType
交互式消息类型（list reply、button reply或button）。
interactiveSelectedDescription
所选WhatsApp交互式选项的说明。
interactiveSelectedID
WhatsApp中选定选项的ID。

要查询此数据集，请使用查询服务中的ajo_email_tracking_experience_event_dataset表。 有关查询模式和相关用例，请参阅数据集查询示例。

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

  • TL;DR: This page explains how to preview, validate, and send a WhatsApp message in Journey Optimizer, and how to analyze the WhatsApp interaction data captured in the tracking dataset.

Intents:

  • Preview WhatsApp message content using Simulate content or Simulate content (AEP profiles)
  • Check warnings and errors before testing, activating, or publishing
  • Complete the journey or campaign configuration to send the WhatsApp message
  • Analyze WhatsApp interaction data returned from the channel
  • Build audiences and run queries on captured WhatsApp engagement fields

Glossary:

  • Simulate content: The option used to test content variations with sample input data or AI auto-generation (product-specific)
  • Simulate content (AEP profiles): An option selected from the Simulate content dropdown to preview with test profiles (product-specific)
  • Warnings: Alerts that refer to recommendations and best practices; for example, shown if your text message is empty (product-specific)
  • Errors: Alerts that prevent testing or activating the journey, or publishing the campaign, until resolved; for example, a missing subject line (product-specific)
  • whatsAppChannelContext: The field group under which WhatsApp interaction data is stored in the AJO - Email Tracking Experience Event Dataset (product-specific)

Guardrails:

  • Errors prevent you from testing or activating the journey, or publishing the campaign, until they are resolved; warnings do not block.
  • If your campaign is subject to an approval policy, you must request approval before you can send.
  • WhatsApp interaction data is stored in the AJO - Email Tracking Experience Event Dataset under the whatsAppChannelContext field group.
  • To query the dataset, use the ajo_email_tracking_experience_event_dataset table in Query Service.

Terminology:

  • Canonical name: WhatsApp message — Acronym: n/a — variants: WhatsApp
  • Synonyms: “Simulate content (AEP profiles)” = “preview with test profiles”
  • Do not confuse: “Warnings” (recommendations/best practices; do not block) ≠ “Errors” (block testing, activation, or publishing until resolved)
  • Do not confuse: “Simulate content” (test content variations with sample input data or AI auto-generation) ≠ “Simulate content (AEP profiles)” (preview with test profiles)

FAQ:

  • Q: How can I preview my WhatsApp message? — Click Simulate content to test variations with sample input data or AI auto-generation, or select Simulate content (AEP profiles) from the dropdown to preview with test profiles.
  • Q: What is the difference between warnings and errors? — Warnings are recommendations and best practices and do not block; errors prevent testing or activating the journey, or publishing the campaign, until resolved.
  • Q: How do I send my WhatsApp message? — Complete the configuration of your journey or campaign; if an approval policy applies, request approval first.
  • Q: Where is WhatsApp interaction data stored? — In the AJO - Email Tracking Experience Event Dataset, under the whatsAppChannelContext field group.
  • Q: How do I query WhatsApp interaction data? — Use the ajo_email_tracking_experience_event_dataset table in Query Service.
  • Q: What can I do with the captured interaction fields? — Build audiences, run queries, and analyze WhatsApp engagement.
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