文档Journey OptimizerJourney Optimizer 指南

数据集用例 tracking-datasets

Last update: Wed Jul 17 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

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在此页面中，您将找到Adobe Journey Optimizer数据集和相关用例的列表：

电子邮件跟踪体验事件数据集
邮件反馈事件数据集
推送跟踪体验事件数据集
历程步骤事件
决策事件数据集
BCC反馈事件数据集
实体数据集

要查看每个架构字段和属性的完整列表，请参阅 Journey Optimizer 架构字典。

电子邮件跟踪体验事件数据集 email-tracking-experience-event-dataset

界面中的​ 名称：AJO电子邮件跟踪体验事件数据集

用于从Journey Optimizer中摄取电子邮件跟踪体验事件的系统数据集。

相关架构是AJO电子邮件跟踪体验事件架构。

此查询显示给定消息的不同电子邮件交互（打开次数、点击次数）计数：

select
    _experience.customerJourneyManagement.messageInteraction.interactionType AS interactionType,
    count(1) eventCount
from ajo_email_tracking_experience_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.messageExecutionID IN ('UMA-30647505')
group by
    _experience.customerJourneyManagement.messageInteraction.interactionType

此查询按消息显示给定历程的不同电子邮件交互（打开次数、点击次数）的计数细分：

select
    _experience.customerJourneyManagement.messageExecution.messageExecutionID AS messageExecutionID,
    _experience.customerJourneyManagement.messageInteraction.interactionType AS interactionType,
    count(1) eventCount
from ajo_email_tracking_experience_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
group by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageInteraction.interactionType
order by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageInteraction.interactionType
limit 100;

消息反馈事件数据集 message-feedback-event-dataset

界面中的​ 名称： AJO消息反馈事件数据集

用于从Journey Optimizer中摄取电子邮件和推送应用程序反馈事件的数据集。

相关架构是AJO消息反馈事件架构。

此查询显示给定消息的不同电子邮件反馈状态（已发送、退回等）的计数：

select
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus AS feedbackStatus,
    count(1) eventCount
from ajo_message_feedback_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.messageExecutionID IN ('UMA-30647505')
group by
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus;

此查询显示给定历程中按消息划分的不同电子邮件反馈状态（已发送、退回等）的计数细目：

select
    _experience.customerJourneyManagement.messageExecution.messageExecutionID AS messageExecutionID,
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus AS feedbackStatus,
    count(1) eventCount
from ajo_message_feedback_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
group by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus
order by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus
limit 100;

在聚合级别，域级别报告（按顶级域排序）：域名、发送的消息、跳出次数

SELECT split_part(_experience.customerJourneyManagement.emailChannelContext.address, '@', 2) AS recipientDomain, SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent' THEN 1 ELSE 0 END)AS sentCount , SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'bounce' THEN 1 ELSE 0 END )AS bounceCount FROM ajo_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' GROUP BY recipientDomain ORDER BY sentCount DESC;

电子邮件每天发送：

SELECT date_trunc('day', TIMESTAMP) AS rolluptimestamp, SUM( CASE WHEN _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'sent' THEN 1 ELSE 0 END) AS deliveredcount FROM ajo_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' GROUP BY date_trunc('day', TIMESTAMP) ORDER BY rolluptimestamp ASC;

查找特定电子邮件ID是否收到电子邮件，如果没有，则错误是什么，退回类别，代码：

SELECT _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus AS status, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.reason AS failurereason, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.type AS bouncetype FROM ajo_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' AND _experience.customerjourneymanagement.emailchannelcontext.address = 'user@domain.com' AND TIMESTAMP >= now() - INTERVAL '7' DAY ORDER BY status ASC

查找过去x小时/天内出现特定错误、退回类别或代码或与特定消息投放相关的所有单个电子邮件ID的列表：

SELECT _experience.customerjourneymanagement.emailchannelcontext.address AS emailid, _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus AS status, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.reason AS failurereason, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.type AS bouncetype FROM ajo_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' AND _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus != 'sent' AND TIMESTAMP >= now() - INTERVAL '10' HOUR AND _experience.customerjourneymanagement.messageexecution.messageexecutionid = 'BMA-45237824' ORDER BY emailid

聚合级别的硬退回率：

select hardBounceCount, case when sentCount > 0 then(hardBounceCount/sentCount)*100.0 else 0 end as hardBounceRate from ( select SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'bounce' AND _experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.type = 'Hard' THEN 1 ELSE 0 END)AS hardBounceCount , SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent' THEN 1 ELSE 0 END )AS sentCount from ajo_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' )

按退回代码分组的永久错误：

SELECT _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.reason AS failurereason, COUNT(*) AS hardbouncecount FROM ajo_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'bounce' AND _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.type = 'Hard' AND _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' GROUP BY failurereason

在ISP中断后确定隔离地址 isp-outage-query

如果Internet服务提供商(ISP)发生中断，您需要确定在某个时间范围内错误标记为特定域退回（隔离）的电子邮件地址。 要获取这些地址，请使用以下查询：

SELECT
    _experience.customerJourneyManagement.emailChannelContext.address AS RecipientAddress,
    timestamp AS EventTime,
    _experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.reason AS "Invalid Recipient"
FROM ajo_message_feedback_event_dataset
WHERE
    eventtype = 'message.feedback' AND
    DATE(timestamp) BETWEEN '<start-date-time>' AND '<end-date-time>' AND
    _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'bounce' AND
    _experience.customerJourneyManagement.emailChannelContext.address ILIKE '%domain.com%'
ORDER BY timestamp DESC;

其中日期的格式为： YYYY-MM-DD HH:MM:SS。

标识后，从Journey Optimizer禁止显示列表中删除这些地址。 了解详情。

推送跟踪体验事件数据集 push-tracking-experience-event-dataset

界面中的​ 名称： AJO推送跟踪体验事件数据集

用于从Journey Optimizer中提取推送的移动跟踪体验事件的数据集。

相关架构是AJO推送跟踪体验事件架构。

查询示例：

select _experience.customerJourneyManagement.pushChannelContext.platform, sum(pushNotificationTracking.customAction.value)  from ajo_push_tracking_experience_event_dataset
group by _experience.customerJourneyManagement.pushChannelContext.platform

select  _experience.customerJourneyManagement.pushChannelContext.platform, SUM (_experience.customerJourneyManagement.messageInteraction.offers.offerCount) from ajo_email_tracking_experience_event_dataset
  group by _experience.customerJourneyManagement.pushChannelContext.platform

历程步骤事件 journey-step-event

内部名称：历程步骤事件（系统数据集）

用于在历程中引入步骤事件的数据集。

相关架构是用于Journey Orchestration的历程步骤事件架构。

此查询按操作标签显示给定历程的操作成功计数细分：

select
    _experience.journeyOrchestration.stepEvents.actionName AS actionLabel,
    count(1) actionSuccessCount
from journey_step_events
where
     _experience.journeyOrchestration.stepEvents.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
     AND _experience.journeyOrchestration.stepEvents.actionID IS NOT NULL
     AND _experience.journeyOrchestration.stepEvents.actionType IS NOT NULL
     AND _experience.journeyOrchestration.stepEvents.actionExecutionErrorCode IS NULL
group by
    _experience.journeyOrchestration.stepEvents.actionName;

此查询显示给定历程中按nodeId和nodeLabel划分的步骤输入计数。 由于nodeLabel对于不同的历程节点可以是相同的，因此此处包含了nodeId。

select
    _experience.journeyOrchestration.stepEvents.nodeID AS nodeID,
    _experience.journeyOrchestration.stepEvents.nodeName AS nodeLabel,
    count(1) stepEnteredCount
from journey_step_events
where
     _experience.journeyOrchestration.stepEvents.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
     AND _experience.journeyOrchestration.stepEvents.journeyNodeProcessed = TRUE
     AND _experience.journeyOrchestration.stepEvents.eventID IS DISTINCT FROM 'createInstance'
group by
    _experience.journeyOrchestration.stepEvents.nodeID,
    _experience.journeyOrchestration.stepEvents.nodeName;

决策事件数据集 ode-decisionevents

界面中的​ 名称： ODE DecisionEvents （系统数据集）

用于将优惠建议引入用户的数据集。

相关架构为ODE DecisionEvents。

此查询显示前一天返回的所有选件：

SELECT date_format(Decision.Timestamp, 'MM/dd/yyyy') as Date
,HOUR(Decision.timestamp) as Hour
,COUNT(*)  as Count
FROM ode_decisionevents_b699fa78_efec_41b1_99fa_78efecc1b1ef_decision AS Decision
WHERE date_format(Decision.timestamp, 'MM/dd/yyyy') = date_format(CURRENT_DATE, 'MM/dd/yyyy') and Decision._experience.decisioning.propositionDetails.activity[0].id = 'xcore:offer-activity:13ab41890a335ad6'
GROUP BY date_format(Decision.Timestamp, 'MM/dd/yyyy')
,HOUR(Decision.timestamp)
ORDER BY 1, 2 DESC;

此查询显示特定活动/决策及其相关优惠优先级在过去30天内建议优惠的次数。

select proposedOffers.id,proposedOffers.name, po._experience.decisioning.ranking.priority, count(proposedOffers.id) as ProposedCount from (
select explode(propositionexplode.selections) AS proposedOffers from
(select explode(_experience.decisioning.propositionDetails) AS propositionexplode,timestamp FROM ode_decisionevents_itca_decisioning_20230925_235340_379  where date_format(timestamp, 'MM/dd/yyyy') >= date_format(DATE_ADD(CURRENT_DATE, -30), 'MM/dd/yyyy') and _experience.decisioning.propositionDetails.activity[0].id = 'xcore:offer-activity:12ae6f35a055c6f0')) a, decision_object_repository_personalized_offers po where proposedOffers.id LIKE 'xcore:personalized-offer%' and po._id=proposedOffers.id
group by proposedOffers.id, proposedOffers.name, po._experience.decisioning.ranking.priority;

密件抄送反馈事件数据集 bcc-feedback-event-dataset

界面中的名称： AJO密件抄送反馈事件数据集（系统数据集）

用于存储密件抄送消息信息的数据集。

在2天内查询所有密件抄送消息（针对特定营销活动）：

SELECT bcc.*
FROM ajo_bcc_feedback_event_dataset AS bcc
WHERE
    bcc._experience.customerJourneyManagement.messageExecution.messageExecutionID = '<message-execution-id>' AND
    bcc.timestamp >= now() - INTERVAL '2' day;

使用反馈数据集进行查询，以显示未收到（所有退回和隐藏）的用户以及具有特定消息的密件抄送条目的用户：

SELECT
    distinct bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress AS OriginalRecipientAddress
FROM ajo_bcc_feedback_event_dataset  AS bcc
WHERE
    bcc.timestamp > now() - INTERVAL '2' DAY AND     bcc._experience.customerJourneyManagement.messageExecution.messageExecutionID  = '<message-execution-id>' AND      bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress != '' AND
    (
            bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress NOT IN (
        SELECT distinct mfe._experience.customerJourneyManagement.emailChannelContext.address
        FROM ajo_message_feedback_event_dataset AS mfe
        WHERE
            mfe.timestamp > now() - INTERVAL '2' DAY AND
            mfe._experience.customerJourneyManagement.messageExecution.messageExecutionID  = '<message-execution-id>' AND
            mfe._experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'sent'
        )
    OR     bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress IN (
        SELECT distinct mfe._experience.customerJourneyManagement.emailChannelContext.address
        FROM ajo_message_feedback_event_dataset AS mfe
        WHERE
        mfe.timestamp > now() - INTERVAL '2' DAY AND
            mfe._experience.customerJourneyManagement.messageExecution.messageExecutionID  = '<message-execution-id>' AND
            mfe._experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.category = 'async' AND
            mfe._experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus

实体数据集 entity-dataset

界面中的​ 名称： ajo_entity_dataset （系统数据集）

用于存储发送给最终用户的消息的实体元数据的数据集。

相关架构是AJO实体架构。

通过此数据集，可访问营销人员定义的元数据，以便在Journey Optimizer数据集导出到外部工具中用于报表可视化时，获得更好的报表见解。 可使用messageID属性实现这一点，该属性有助于拼接各种数据集（如消息反馈数据集和体验事件跟踪数据集），以获取从用户档案级别发送到跟踪的消息投放详细信息。

重要备注

  • 仅在发布历程或营销策划后创建消息条目。

  • 您可能会在营销活动/历程发布30分钟后看到该条目。

NOTE
目前，出于未来兼容性原因，实体数据集中的每个消息发布有两个条目。 这不会影响您根据需要跨数据集使用联接查询来获取所需信息的能力。

如果您想在报表中对特定历程发送的电子邮件按照发送它们的操作进行排序。 您可以将消息反馈数据集与实体数据集连接起来。 要使用的字段为： _experience.decisioning.propositions.scopeDetails.correlationID和_id field in entity dataset。

以下查询可帮助您获取给定营销活动的关联消息模板：

SELECT
  AE._experience.customerJourneyManagement.entities.channelDetails.template
from
  ajo_entity_dataset AE
    WHERE AE._experience.customerJourneyManagement.entities.campaign.campaignVersionID = 'd7a01136-b113-4ef2-8f59-b6001f7eef6e'

以下查询可帮助获取与所有反馈事件关联的历程详细信息和电子邮件主题：

SELECT
  AE._experience.customerJourneyManagement.entities.journey.journeyActionName,
  AE._experience.customerJourneyManagement.entities.journey.journeyActionID,
  AE._experience.customerJourneyManagement.entities.journey.journeyVersionID,
  AE._experience.customerJourneyManagement.entities.channelDetails.email.subject
from
  ajo_entity_dataset AE
  INNER JOIN ajo_message_feedback_event_dataset MF ON AE._experience.customerJourneyManagement.entities.channelDetails.messageID = MF._experience.customerJourneyManagement.messageExecution.messageID
WHERE
  AE._experience.customerJourneyManagement.entities.channelDetails.channel._id = 'https://ns.adobe.com/xdm/channels/email'
  AND MF._experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent'
  AND AE._experience.customerJourneyManagement.entities.journey.journeyVersionID IS NOT NULL

您可以拼合历程步骤事件、消息反馈和跟踪数据集以获取特定用户档案的统计信息：

SELECT
  AE._experience.customerJourneyManagement.entities.journey.journeyActionName,
  AE._experience.customerJourneyManagement.entities.journey.journeyActionID,
  AE._experience.customerJourneyManagement.entities.journey.journeyVersionID,
  AE._experience.customerJourneyManagement.entities.channelDetails.email.subject,
    JE._EXPERIENCE.JOURNEYORCHESTRATION.STEPEVENTS.PROFILEID,
    JE._EXPERIENCE.JOURNEYORCHESTRATION.STEPEVENTS.NODENAME
from
  ajo_entity_dataset AE
  INNER JOIN ajo_message_feedback_event_dataset MF
    ON AE._experience.customerJourneyManagement.entities.channelDetails.messageID = MF._experience.customerJourneyManagement.messageExecution.messageID
    INNER JOIN journey_step_events JE
    ON AE._experience.customerJourneyManagement.entities.journey.journeyActionID = JE._experience.journeyOrchestration.stepEvents.actionID
WHERE
  AE._experience.customerJourneyManagement.entities.channelDetails.channel._id = 'https://ns.adobe.com/xdm/channels/email'
  AND MF._experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent'
  AND AE._experience.customerJourneyManagement.entities.journey.journeyVersionID IS NOT NULL
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