电子邮件配置快速入门 get-starte-email-config

在此页面上:​了解在 Adobe Journey Optimizer 中配置电子邮件渠道的基本步骤,包括从委派子域和创建 IP 池到设置渠道配置、执行字段和重试。

在 Adobe Journey Optimizer 中配置电子邮件渠道是创建具有影响力、个性化的电子邮件体验的关键,可有效吸引受众。

此部分将指导您完成通过Journey Optimizer发送电子邮件所需的基本配置步骤。 您还将了解如何设置电子邮件标头、为多个品牌进行个性化设置、启用 URL 跟踪以进行分析,甚至添加一键取消订阅链接为用户提供便捷。 每个主题都建立在前一个主题的基础上,为您提供微调电子邮件策略的工具,同时保持控制和精确性。

要在 Journey Optimizer 中通过历程和营销活动发送电子邮件,需要完成多个配置步骤。 这些步骤如下所示:

  1. 为确保最佳投放效果并保护声誉,请首先​委派给 Adobe 您要用于通过 Journey Optimizer 发送电子邮件的子域。 这些子域将确定要跟踪的网页和镜像页面 URL 等元素。 了解详情

  2. 创建 IP 池,将使用实例设置的 IP 地址分组在一起了解详情

  3. 创建​渠道配置,然后选择​ 电子邮件 ​渠道。 了解详情

  4. 在每个电子邮件渠道配置中,配置发送电子邮件所需的所有​技术参数了解详情

    • 在这里,您可以选择要用于发送电子邮件的子域,以及要与配置关联的 IP 池。 了解详情

    • 发件人电子邮件前缀​和​ 错误电子邮件前缀 ​使用当前所选的委派子域。 或者,发件人姓名​和​ 发件人电子邮箱 ​可用于标识不同的传输方(完整的​ 发件人 ​地址,不与该子域后缀关联)。 了解详情

  5. 通过设置其他高级参数完成电子邮件渠道配置,例如启用密送、为分析定义 URL 跟踪或添加一键取消订阅链接为用户提供便捷。 了解详情

  6. 当 Adobe Experience Platform 中有多个地址可用时,确定要优先为收件人使用的​执行字段了解详情

  7. 管理在将电子邮件地址发送到禁止列表之前执行​ 重试 ​的天数。 了解详情

icon

电子邮件配置快速入门

了解配置电子邮件功能的基本步骤,包括子域委派、IP 池和禁止列表管理。

开始配置电子邮件

icon

定义电子邮件配置设置

设置电子邮件配置以实现可投放性、合规性和自定义,包括密送、禁止列表覆盖和 URL 跟踪等高级功能。

配置设置

icon

启用并配置取消列表订阅

了解如何启用“取消列表订阅”功能,在电子邮件标头中加入一键取消订阅 URL,以便收件人选择退出。

设置取消列表订阅

icon

配置电子邮件标头参数

自定义发件人和回复电子邮件地址、处理错误并转发电子邮件,以实现有效通信。

设置标头参数

icon

为电子邮件渠道配置 URL 跟踪

设置 URL 跟踪参数以衡量电子邮件促销活动的效果并与分析工具集成。

设置 URL 跟踪

icon

个性化电子邮件配置设置

设置动态子域、个性化标头和 URL 跟踪,以提供定制化的电子邮件体验。

配置个性化电子邮件

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

  • TL;DR: This page outlines the essential steps to configure the email channel in Journey Optimizer, from delegating subdomains and creating IP pools to setting up channel configurations, execution fields, and retries.

Intents:

  • Delegate to Adobe the subdomains used to send emails
  • Create IP pools to group the IP addresses provisioned with your instance
  • Create channel configurations and select the Email channel
  • Configure the technical parameters (subdomain, IP pool, headers) in each email channel configuration
  • Set up advanced parameters such as BCC, URL tracking, and one-click unsubscribe links
  • Determine which execution fields to use in priority and manage retry days before suppression

Glossary:

  • Subdomain delegation: Delegating to Adobe the subdomains used to send emails, which determine elements such as the web pages to be tracked and the mirror page URLs (product-specific)
  • IP pool: A grouping of the IP addresses provisioned with your instance (product-specific)
  • Channel configuration: The configuration where you select the Email channel and set the technical parameters required to deliver emails (product-specific)
  • Execution fields: The fields that determine which recipient email address to use in priority when several addresses are available in Adobe Experience Platform (product-specific)

Guardrails:

  • To send emails through journeys and campaigns, you must complete the listed configuration steps.
  • Subdomains determine elements such as the web pages to be tracked and the mirror page URLs.
  • The From email prefix and Error email prefix use the currently selected delegated subdomain; optionally, Sender name and Sender email can identify a different transmitting party (a full Sender address not tied to that subdomain suffix).
  • Retries are performed for a configured number of days before sending email addresses to the suppression list.

Terminology:

  • Canonical name: email configuration — Acronym: n/a — variants: email channel configuration, email channel setup
  • Synonyms: n/a
  • Do not confuse: “From email prefix” / “Error email prefix” (use the delegated subdomain suffix) ≠ “Sender name” / “Sender email” (a full address for a different transmitting party)

FAQ:

  • Q: What are the first configuration steps for the email channel? — Delegate your sending subdomains to Adobe, then create IP pools to group the IP addresses provisioned with your instance.
  • Q: What do subdomains determine? — Elements such as the web pages to be tracked and the mirror page URLs.
  • Q: Where do I set the technical parameters for sending emails? — In each email channel configuration, where you select the subdomain and the IP pools and set up advanced parameters such as BCC, URL tracking, and unsubscribe links.
  • Q: What are execution fields for? — To determine which recipient email address to use in priority when several addresses are available in Adobe Experience Platform.
recommendation-more-help
journey-optimizer-help