在此页面上：了解如何在电子邮件渠道配置级别定义URL跟踪参数，以便将其附加到您的内容链接并在Web分析和性能报表中捕获。
在配置新的电子邮件渠道配置时，您可以定义 URL跟踪参数 以衡量跨渠道营销工作的有效性。 激活此功能是可选的。
相应部分中定义的参数将被附加到电子邮件内容中包含的URL的末尾。 然后，您可以在 Adobe Analytics 或 Google Analytics 等网站分析工具中捕获这些参数，并创建各种绩效报告。
使用 添加新参数 按钮，您可以添加最多 10 个跟踪参数。
要配置 URL 跟踪参数，可以直接在 名称 和 值 字段中输入所需的值。
您还可以使用个性化编辑器编辑每个 值 字段。 单击编辑图标，打开编辑器。 在那里，您可以选择提供的上下文属性和/或直接编辑文本。
可通过个性化编辑器使用以下预定义值：
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消息配置文件ID：消息导向属性，用于唯一标识发送到投放中每个目标配置文件的每个消息。
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优惠 ID：电子邮件中使用的优惠 ID。
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源操作 ID：添加到历程或营销活动的电子邮件操作的 ID。
note NOTE 在产品更改后关闭或未重新发布的历程可能无法填充跟踪URL中的 context.system.source.actionId，从而导致占位符为空（例如，cid=em-acou-adob{}）。 为确保正确填充跟踪参数，请重新发布受影响的历程，或删除已关闭历程对此上下文字段的引用。 请参阅实时历程执行疑难解答以了解详情。 -
源操作名称：添加到历程或营销活动的电子邮件操作的名称。
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源 ID：发送电子邮件的历程或营销活动的 ID。
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源名称：发送电子邮件时使用的历程或营销活动的名称。
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源版本 ID：发送电子邮件的历程或营销活动版本的 ID。
以下是与 Adobe Analytics 和 Google Analytics 兼容的 URL 示例。
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与 Adobe Analytics 兼容的 URL：
www.YourLandingURL.com?cid=email_AJO_{{context.system.source.id}}_image_{{context.system.source.name}} -
与 Google Analytics 兼容的 URL：
www.YourLandingURL.com?utm_medium=email&utm_source=AJO&utm_campaign={{context.system.source.id}}&utm_content=image
您可以动态预览生成的跟踪 URL。 每次添加、编辑或移除参数时，都会自动更新预览。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to define URL tracking parameters at the email channel configuration level so they are appended to your content links and captured in web analytics and performance reports.
Intents:
- Define URL tracking parameters when configuring an email channel configuration
- Enter parameter Name and Value fields, or personalize Value with contextual attributes
- Use predefined contextual attributes in tracking parameters
- Build Adobe Analytics or Google Analytics compatible tracking URLs
- Preview how tracking parameters will be appended to content URLs
Glossary:
- URL tracking parameters: Parameters defined at the email channel configuration level that are appended to the end of the URLs in your email content, to be captured in web analytics tools and performance reports (product-specific)
- Message profile id: Message-oriented attribute uniquely identifying each message sent to each targeted profile in a delivery (product-specific)
- Source action id / Source action name: The ID / name of the Email action added to the journey or campaign (product-specific)
- Source id / Source name / Source version id: The ID / name / version ID of the journey or campaign the email was sent with (product-specific)
- Offer id: The ID of the offer used in the email (product-specific)
Guardrails:
- Activating URL tracking parameters is optional.
- You can add up to 10 tracking parameters using the Add new parameter button.
- Each Value field can contain a number of characters up to the limit of 5 KB.
- The order of URL tracking parameters appended to the URL is random and cannot be controlled; if a specific order is required, parse and reorder them on your side.
- Journeys that were closed or not republished after a product change may fail to populate
context.system.source.actionId, resulting in empty placeholders; republish the affected journey or remove the reference for closed journeys.
Terminology:
- Canonical name: URL tracking — Acronym: n/a — variants: URL tracking parameters
- Synonyms: “Source action id” = “ID of the Email action”; “Source id” = “ID of the journey or campaign”
- Do not confuse: “Source action id / name” (the Email action) ≠ “Source id / name” (the journey or campaign)
- Do not confuse: configuration-level “URL tracking parameters” (applied to all content URLs) ≠ dynamic personalized tracking parameters added to individual links in content
FAQ:
- Q: How many tracking parameters can I add? — Up to 10, using the Add new parameter button.
- Q: Is URL tracking mandatory? — No; activating this feature is optional.
- Q: Can I control the order of appended parameters? — No; the order is random and cannot be controlled — parse and reorder on your side if needed.
- Q: What is the character limit for a Value field? — Up to 5 KB.
- Q: Which predefined attributes are available? — Message profile id, Offer id, Source action id, Source action name, Source id, Source name, and Source version id.
- Q: Where can I capture these parameters? — In web analytics tools such as Adobe Analytics or Google Analytics, and in performance reports.