Sur cette page : découvrez ce que sont les campagnes d’action et suivez les étapes clés pour en créer une afin d’envoyer des communications par lots planifiées simples, telles que des offres promotionnelles, des annonces ou des mises à jour de politique.
À propos des campagnes d’action about
Les campagnes d’action (ou campagnes planifiées) permettent des communications par lots ad hoc simples pour des cas d’utilisation marketing tels que des offres promotionnelles, des campagnes d’engagement, des annonces, des mentions légales ou des mises à jour de politiques.
Pour afficher les plannings de campagne Action, utilisez le menu Calendrier unifié. Découvrez comment utiliser le calendrier.
➡️ Découvrez cette fonctionnalité en vidéo.
Étapes clés de création de campagnes d’action steps
Avant de commencer une campagne, vérifiez les conditions préalables suivantes répertoriées dans cette section. Une fois ces conditions préalables remplies, vous pouvez commencer à créer votre campagne :
- Définir les propriétés de la campagne d’action
- Configurer l’action de campagne
- Modifier le contenu d’une campagne d’action
- Définir l’audience d’une campagne d’action
- Planifiez la campagne d’action. Vous pouvez également utiliser l’envoi par vagues pour diffuser progressivement le message par lots.
- Vérifier et activer la campagne d’action
En savoir plus sur le workflow complet pour la création d’une campagne avec des guides spécifiques →
Vidéos pratiques video
Découvrez comment créer une campagne d’action.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces Action campaigns (also called Scheduled campaigns) for simple ad-hoc batch communications and lists, in order, the six key steps to create one.
Intents:
- Understand what an Action campaign is and which use cases it covers
- Know the order of the steps to create an Action campaign
- Find the page for each creation step
- Find where to check the prerequisites before creating a campaign
- Know that sending using waves is an optional part of the scheduling step
Glossary:
- Action campaign (also called Scheduled campaign): Campaigns for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates (product-specific)
- Send using waves: Optional way to deliver the message in batches over time, offered in the scheduling step
Guardrails:
- Available channels vary based on your licensing model and add-ons.
Prerequisites and permissions:
- The prerequisites must be met before you start creating a campaign. They are listed in the Prerequisites section of the Get started with campaigns page.
Terminology:
- Canonical name: Action campaign — variants: Scheduled campaign
FAQ:
- Q: What are Action campaigns used for? — Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.
- Q: What are the steps to create an Action campaign? — In order: define the Action campaign properties, configure the campaign action, edit the Action campaign content, define the Action campaign audience, schedule the Action campaign, then review and activate the Action campaign.
- Q: Can I deliver the message in batches? — Yes. When you schedule the Action campaign, you can optionally send using waves to deliver the message in batches over time.
- Q: Which channels are supported? — See the table in the “Channels in journeys & campaigns” section. Available channels vary based on your licensing model and add-ons.
- Q: Where do I check the prerequisites? — In the Prerequisites section of the Get started with campaigns page.
Related pages:
- Prerequisites before creating a campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md#prerequisites)
- Supported channels: Channels in journeys & campaigns (channels/gs-channels.md#channels)
- Step 1, campaign properties: Define the Action campaign properties (campaigns/campaign-properties.md)
- Step 2, action: Configure the campaign action (campaigns/campaign-action.md)
- Step 3, content: Edit the Action campaign content (campaigns/campaign-content.md)
- Step 4, audience: Define the Action campaign audience (campaigns/campaign-audience.md)
- Step 5, schedule: Schedule the Action campaign (campaigns/campaign-schedule.md)
- Delivering in batches over time: send using waves (delivery/send-using-waves.md)
- Step 6, review and activation: Review & activate the Action campaign (campaigns/review-activate-campaign.md)
- Complete campaign creation workflow with type-specific guides: Get started with campaigns (campaigns/get-started-with-campaigns.md#workflow)
Personas:
- marketer: Can create Action campaigns for ad-hoc batch communications such as promotional offers, engagement campaigns, announcements, legal notices, or policy updates. Can follow six steps in order: define the campaign properties, configure the campaign action, edit the content, define the audience, schedule the campaign, then review and activate it. Can optionally send using waves during scheduling to deliver the message in batches over time. The page states that available channels vary based on licensing model and add-ons. Where: “Key steps for Action campaigns creation”.
Onboarding:
- Level: Beginner
- First minimal step: Define the Action campaign properties.
- Success check: The campaign reaches the final listed step, review and activate the Action campaign.
- Previous: Before creating a campaign, check the prerequisites: Get started with campaigns (campaigns/get-started-with-campaigns.md)
- Next: After defining the campaign properties, configure the campaign action: Configure the campaign action (campaigns/campaign-action.md)