En esta página: Comprenda qué son las campañas de acción y siga los pasos clave para crear una, de modo que pueda enviar comunicaciones por lotes programadas simples, como ofertas promocionales, anuncios o actualizaciones de directivas.
Acerca de las campañas de acción about
Las campañas de acción (o campañas programadas) permiten comunicaciones por lotes ad-hoc sencillas para casos de uso de marketing, como ofertas promocionales, campañas de participación, anuncios, avisos legales o actualizaciones de políticas.
Para ver las programaciones de las campañas de acción, use el menú unificado Calendario. Aprenda a utilizar el calendario.
➡️ Descubra esta funcionalidad en vídeo
Pasos clave para la creación de campañas de acción steps
Antes de comenzar con las campañas, compruebe los siguientes requisitos previos enumerados en esta sección. Una vez cumplidos estos requisitos previos, puede empezar a crear la campaña:
- Defina las propiedades de la campaña de acción
- Configurar la acción de campaña
- Edición del contenido de la campaña de acción
- Definición de la audiencia de la campaña de acción
- Programar la campaña de acción. De forma opcional, envíe mediante olas para entregar el mensaje en lotes a lo largo del tiempo.
- Revisión y activación de la campaña de acción
Obtenga más información sobre completar el flujo de trabajo de creación de campañas con guías específicas del tipo →
Vídeotutoriales video
Obtenga información sobre cómo crear una campaña de acción.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces Action campaigns (also called Scheduled campaigns) for simple ad-hoc batch communications and lists, in order, the six key steps to create one.
Intents:
- Understand what an Action campaign is and which use cases it covers
- Know the order of the steps to create an Action campaign
- Find the page for each creation step
- Find where to check the prerequisites before creating a campaign
- Know that sending using waves is an optional part of the scheduling step
Glossary:
- Action campaign (also called Scheduled campaign): Campaigns for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates (product-specific)
- Send using waves: Optional way to deliver the message in batches over time, offered in the scheduling step
Guardrails:
- Available channels vary based on your licensing model and add-ons.
Prerequisites and permissions:
- The prerequisites must be met before you start creating a campaign. They are listed in the Prerequisites section of the Get started with campaigns page.
Terminology:
- Canonical name: Action campaign — variants: Scheduled campaign
FAQ:
- Q: What are Action campaigns used for? — Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.
- Q: What are the steps to create an Action campaign? — In order: define the Action campaign properties, configure the campaign action, edit the Action campaign content, define the Action campaign audience, schedule the Action campaign, then review and activate the Action campaign.
- Q: Can I deliver the message in batches? — Yes. When you schedule the Action campaign, you can optionally send using waves to deliver the message in batches over time.
- Q: Which channels are supported? — See the table in the “Channels in journeys & campaigns” section. Available channels vary based on your licensing model and add-ons.
- Q: Where do I check the prerequisites? — In the Prerequisites section of the Get started with campaigns page.
Related pages:
- Prerequisites before creating a campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md#prerequisites)
- Supported channels: Channels in journeys & campaigns (channels/gs-channels.md#channels)
- Step 1, campaign properties: Define the Action campaign properties (campaigns/campaign-properties.md)
- Step 2, action: Configure the campaign action (campaigns/campaign-action.md)
- Step 3, content: Edit the Action campaign content (campaigns/campaign-content.md)
- Step 4, audience: Define the Action campaign audience (campaigns/campaign-audience.md)
- Step 5, schedule: Schedule the Action campaign (campaigns/campaign-schedule.md)
- Delivering in batches over time: send using waves (delivery/send-using-waves.md)
- Step 6, review and activation: Review & activate the Action campaign (campaigns/review-activate-campaign.md)
- Complete campaign creation workflow with type-specific guides: Get started with campaigns (campaigns/get-started-with-campaigns.md#workflow)