Configurar la acción de campaña action-campaign-action

Aplicar reglas de límite (correo electrónico, correo directo, push, móvil)

En la lista desplegable Reglas de negocio, seleccione un conjunto de reglas para aplicar reglas de límite a su campaña. El uso de conjuntos de reglas de canal le permite establecer límites de frecuencia por tipo de comunicación para evitar sobrecargar a los clientes con mensajes similares. Descubra cómo trabajar con conjuntos de reglas

Anular la configuración del canal de correo electrónico (correo electrónico)

Utilice esta opción cuando una campaña necesite valores de correo electrónico que difieran de la configuración de canal seleccionada, sin crear otra configuración. Solo puede anular los campos necesarios para esa acción y mantener el resto de la configuración sin cambios.

Obtenga información sobre cómo anular la configuración del canal de correo electrónico

Rastrear participación (Correo electrónico, Móvil).

Utilice la sección Seguimiento de acciones para rastrear cómo reaccionan sus destinatarios a sus envíos de correo electrónico o móviles. Puede acceder a los resultados de seguimiento desde el informe de campaña una vez que se haya ejecutado la campaña. Más información sobre los informes de campaña

Habilitar modo de envío rápido (push).

El modo de envío rápido es un complemento de Journey Optimizer que permite enviar mensajes push muy rápidamente en grandes volúmenes a través de campañas. El envío rápido se utiliza cuando el retraso en el envío de mensajes es crítico para la empresa y cuando desea enviar una alerta push urgente en teléfonos móviles, por ejemplo, una noticia de última hora a los usuarios que han instalado su aplicación de canal de noticias. Aprenda a habilitar el modo de envío rápido para las notificaciones push en esta página.

Para obtener más información sobre el rendimiento al usar el modo de envío rápido, consulte Descripción del producto de Adobe Journey Optimizer.

Asignar puntuaciones de prioridad (web, en la aplicación, basado en código)

Asignar una puntuación de prioridad a la campaña le permite priorizar una campaña entrante cuando hay una restricción impuesta, como un límite de frecuencia. Introduzca un valor numérico (de 0 a 100). Tenga en cuenta que, cuanto mayor sea el número, también lo será la prioridad. Aprenda a asignar puntuaciones de prioridad a recorridos y campañas

Establecer reglas de envío adicionales (Tarjetas de contenido)

Para las campañas de tarjeta de contenido, puede habilitar reglas de entrega adicionales para elegir los eventos y criterios que almacenan el mensaje en déclencheur. Aprenda a crear tarjetas de contenido

Definir déclencheur (en la aplicación)

Para los mensajes en la aplicación, puedes usar el botón Editar déclencheur para elegir los eventos y los criterios que almacenan el mensaje en déclencheur. Aprenda a crear un mensaje en la aplicación

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.

Intents:

• Select a channel and a channel configuration for a campaign message
• Add up to 10 inbound actions in a single campaign
• Use channel optimization when selecting multiple outbound channels
• Run content experiments or use targeting rules from the Optimization section
• Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings

Glossary:

• Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
• Inbound channels: Code-based experience, In-app message, Content Card, Web action.
• Outbound channels: Email, Push, Mobile (Mobile message).
• Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
• Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
• Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)

Guardrails:

• A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
• Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
• Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
• Action tracking applies to Email and Mobile.
• Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
• Once the campaign is live, all actions are activated simultaneously.

Applicability:

• Available channels vary based on the licensing model and add-ons.

Terminology:

• Canonical name: Campaign action
• Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
• Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)

FAQ:

• Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
• Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
• Q: Who defines the channel configuration? — A System Administrator.
• Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.

Examples:

• Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
• Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.

Related pages:

• Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
• Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
• Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
• Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
• Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
• Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
• Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
• Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
• Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
• In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
• Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)

Personas:

• marketer: Can select an inbound action, such as Code-based experience, In-app message, Content Card, or Web. Can use the Add action button to add up to 10 inbound actions in one campaign. The page states that once the campaign is live, all actions are activated simultaneously. Where: “Add multiple inbound actions”.

Onboarding:

• Level: Beginner
• First minimal step: Select an inbound action, such as Code-based experience, In-app message, Content Card, or Web, from the Actions section.
• Success check: Once the campaign is live, all actions are activated simultaneously.
• Previous: A channel configuration must be defined by a System Administrator before it can be selected: Set up channel configurations (configuration/channel-surfaces.md); For details on supported channels before choosing one for the action: Get started with communication channels in Adobe Journey Optimizer (channels/gs-channels.md)
• Next: The campaign action is ready: Edit the Action campaign content (campaigns/campaign-content.md)