2018
Winter 2018 winter
The following features are included in the Winter '18 release. Check your Marketo edition for feature availability.
Please click the title links to view detailed articles for each feature. Note: Some of the features included in this release do not have associated articles. If a topic has multiple subheadings, the links are placed there.
Campaign Performance and Throughput Enhancements campaign-performance-and-throughput-enhancements
Marketo is leveraging our big data architecture to increase trigger campaign throughput and improve web activity processing, so you can react to your audience’s actions faster.
Enhancements to Marketo’s Salesforce CRM Integration enhancements-to-marketo-s-salesforce-crm-integration
We have two enhancements to our Salesforce CRM Integration:
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Marketo Admin notifications for certain CRM sync failures (credentials expired, API limits reached, etc.)
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Ability to turn off email notifications to Lead Owners upon lead assignment
These improvements will roll out over 2018.
Marketo Performance Insights marketo-performance-insights
Explore how your campaigns and channels are impacting business results with attribution analytics, interactive visualizations, and a detailed data table.
Account Based Marketing Enhancements account-based-marketing-enhancements
For ABM customers with Salesforce or Microsoft Dynamics, ABM will now automatically inherit (and display) the parent-child relationships established in the CRM. You’ll be able to use these relationships in both roll-up reporting and campaign execution.
Email Marketing email-marketing
Velocity scripting is now supported in emails using dynamic content. Combine velocity and segmentation-based dynamic content to create highly personalized emails.
Recipient Time Zone
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Monthly Nurture Cadence: We’ve added the ability to schedule nurture programs on a monthly cadence.
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Stop Delivery: You can now stop any remaining sends mid-run.
Ad Network Integrations ad-network-integrations
Google Customer Match Integration
With this integration, you can send a Marketo audience to Google to be targeted using Google AdWords, as well as re-target audiences across YouTube, Search, and Gmail.
LinkedIn Matched Audiences API Enhancement
Our new LinkedIn API now enables you to re-target people in your Marketo database across multiple LinkedIn Campaign Manager accounts.
Web Personalization web-personalization
Japanese Data Source for Web Personalization
Marketo is adding an additional Japanese data source for Web Personalization to improve web visitor identification (reverse IP lookup) and personalization for visitors coming in from Japan. Organization names will be displayed in Japanese.
Create a Web Segment Using Static Lists
Web Personalization can now personalize content to a known web visitor who’s part of a static list defined in Marketing Activities (MLM). With this enhancement, you can now market to static lists across channels and target people on these lists with personalized content on your website.
ContentAI
Predictive Algorithm Improvement
Content recommended via Marketo’s optimized ContentAI algorithms generate up to twice as many clicks as random content.
Integration integration
Activate/Deactivate Campaign API
This new API allows you to remotely activate and deactivate trigger campaigns, so you can now create fully automated program templates. Create a program template once, then automate cloning, marketing collateral updates, and now activation/scheduling of smart campaigns.
ToutApp toutapp
Unsubscribe Update
Beginning March 1, 2018, all emails sent from ToutApp.com (and by using the “Email with Tout” button in Salesforce) will have an unsubscribe link appended to the bottom.
Live Feed Update
We’ve updated the look and feel of the Engagement and Task tabs to make it easier and faster for Sales members to respond to their customers’ activities directly from the Live Feed.
People Detail View Update
The improved People Detail View (PDV) offers a comprehensive view of your contacts by bringing together your Tout and Salesforce CRM contact details.
Spring 2018 spring
The following features are included in the Spring '18 release. Check your Marketo edition for feature availability.
Please click the title links to view detailed articles for each feature. Note: Some of the features included in this release do not have associated articles. If a topic has multiple subheadings, the links are placed there.
Marketo Sales Engage, Launch, and ToutApp Updates marketo-sales-engage-launch-and-toutapp-updates
- Marketo Sales Engage
- Launch
- ToutApp Updates
Drive more pipeline and revenue by empowering sales with the intelligence, content, playbooks, and analytics to convert more of your leads into sales opportunities. Sales Engage provides sales and marketing with a unified platform for engagement across the customer journey and enables better coordination through a shared view of customer touchpoints.
ToutApp
- Compliance Card: Ensure GDPR compliance by capturing the source of sales contacts and details of customer consent for receiving communications.
- Password Policy Update: Keep your data safer with more stringent requirements for password creation, reset, and expiration (meets Soc II - Type 1 compliance requirements).
- Streamlined Account Setup Experience: Get your account set up and connected to Gmail, Outlook, and other systems faster.
Marketo Sky Open Beta marketo-sky-open-beta
Opt into the Marketo Sky open beta to get access to 100+ new productivity-boosting capabilities, including:
- An updated left navigation menu, saved smart list rules and flow actions, mass actions for managing assets, and scheduled asset expiration
- In-app guides and contextual help
- Asset labels and more flexible calendar views
Performance Insights performance-insights
Year-Over-Year Period Comparison
Get more relevant insights by benchmarking results against the same period in the previous year.
Trending for Multiple Channels
Compare the performance of multiple channels over time.
Opportunity Custom Field Sync & Filtering
Filter results by Opportunity Custom Fields, like a specific sales region. For numeric or currency fields, set minimum and maximum values, such as a minimum Opportunity amount, and generate insights for specific data ranges.
Shared Quick Charts
Easily share your Quick Charts with other Performance Insights users.
Usability Enhancements
Optimized navigation and improved workflows give you visibility to Program Success criteria and access to Program details.
ContentAI
Set the objective of the ContentAI optimization algorithm to drive more views, clicks, or conversions.
Integration and APIs integration-and-apis
Facebook Workplace Integration
Send system notifications and interesting moments to Facebook Workplace.
Static List APIs
Manage lists between Marketo and other systems more easily with new bi-directional APIs for creating, reading, updating, and deleting static lists remotely without taking any action in the Marketo UI.
Privacy Enhancements privacy-enhancements
Web Tracking Privacy
Enhanced Munchkin tracking complies with local and international privacy regulations by anonymizing the IP addresses of web visitors and allowing them to permanently opt-out of web tracking.
Fall 2018 fall
The following features are included in the Fall '18 release. Check your Marketo edition for feature availability.
Please click the title links to view detailed articles for each feature, if available.
Core Platform Enhancements
Web personalization now supports multiple workspaces.
Marketo Sales Engage marketo-sales-engage
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SFDC Lightning Support: Users migrating to or currently using Lightning can leverage MSE for smarter engagement across the buyer journey.
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Expanded support: Microsoft Office
- Outlook as a Delivery Channel: Marketers can now leverage Outlook for email engagements, improving deliverability rates and response tracking.
- Office 365 Email Support Improvements: Marketo Sales Engage is directly available in Outlook for Mac, Outlook for Windows, and the Outlook Web Application for Office 365 Email clients, making Marketo Sales Engage more readily available to all Office users.
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Improved admin and user login experience
- Improved Admin Workflows: Admins will find a more efficient workflow when enabling team features through General Admin Settings.
Marketo Sky marketo-sky
For more details and updates, check our Sky release notes.
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Design System Updates
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Design updates: refreshed color palette as well as consistent color usage, spacing, layout, shadows, and animation
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Typography updates for better readability
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Design enhancements to the tree navigation: purposeful use of color, clearer typography, new iconography, and badges for quick status checks
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Re-designed program summary screens
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Marketing Activities Homepage: Quickly access common functions right from the Marketing Activities homepage.
- Take specific actions (i.e., start new programs and smart campaigns) and see important information around current programs, like programs and campaigns scheduled to run today, recently updated programs and assets, and total number of active trigger campaigns.
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Design Studio Updates: We’ve reimagined the Design Studio experience to help you move faster and be more productive.
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Design Studio Homepage: Create new assets, drag and drop images and files, and manage all existing assets.
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Design Studio List Views: Users now have the ability to view landing page templates and email templates in list-view format, allowing for quick navigation and bulk actions on a single asset type.
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Design Studio Asset Detail Pages: Save time and headaches by viewing, organizing, and performing bulk actions on all assets in one place.
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Default Programs Now Available in Marketo Sky: Marketo Sky now supports default programs, the versatile program style that allows you to create any campaign you can imagine.
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Email Programs - Phase 1: You can now view email programs in Sky. Take a look at the new design and let us know what you think.
Analytics analytics
Bizible
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Reduce Required Dependency on CRM
- With the new option of defining Campaign rules within the Bizible settings, customers no longer need to jump through the hoops of installing a package or solution inside of their CRM to get started with Bizible. It’s now as easy as setting up an account, setting up the ad and CRM connections, then going through the standard settings and configurations. We expect that this will significantly improve onboarding times for our Sales Engineering team.
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Discover GA
- Discover is out of beta and has started rolling out to new customers. We’re also migrating our current customer base from Bizible Measure to Bizible Discover. With the shift from beta to GA, we’ve made updates to the database schema to allow for more efficient and complex queries.
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Single Sign-On
- Customers can now sign in to the Bizible web application using their company’s identity provider and credentials, which complies with enterprise security requirements.
Marketo Performance Insights Enhancements
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Usability enhancements
- Missing Acquisition Date Alert: To most accurately capture First- and Multi-Touch attribution insights, marketers are alerted when acquisition dates are missing from contact records so they can find and correct any issues.
- Trend Chart Time Range Improvements: Users can now go back 24 months to compare program performance.
- Scale-to-Fit Setting: The main dashboard bar chart is more easily readable to help compare program performance over time.
- Alerts Icon: The new alerts icon displays all active alerts regarding data quality issues and setup notifications.
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Engagement by Activity Date: Users can select to view Engagement metrics by activity date or cost period.
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ABM Named Account Filters: Filter the Pipeline and Revenue dashboards by specific Named Accounts.
Ad Networks ad-networks
We’ve implemented a refresh token within our retargeting and LinkedIn Lead Gen Form solutions that extends access time to one year before re-authentication is required.
API api
Lead Map REST API
Marketo now supports the use of email-disposition fields over the Lead APIs (includes Black Listed, Marketing Suspended, Email Suspended, and Relative Urgency).