Create an email

To create an email in Journey Optimizer, follow the steps below.

Create an email in a journey or a campaign

Add an Email action to a journey or a campaign, and follow the steps below according to your case.

  1. Open your journey, then drag and drop an Email activity from the Actions section of the palette.

  2. Provide basic information on your message (label, description, category).

  3. Choose the email surface to use.

    The field is pre-filled, by default, with the last surface used for that channel by the user.


If you are sending an email from a journey, you can leverage Adobe Journey Optimizer’s Send-Time Optimization feature to predict the best time to send the message to maximize engagement based on historical open and click rates. Learn how to work with Send-Time Optimization

For more information on how to configure a journey, refer to this page.

  1. Create a new scheduled or API-triggered campaign, and select Email as your action.

  2. Choose the email surface to use.

  3. Click Create.

  4. Complete the steps to create an email campaign, such as the campaign properties, audience, and schedule.

For more information on how to configure a campaign, refer to this page.

Define your email content

  1. From the journey or campaign configuration screen, click the Edit content button to configure the email content. Learn more

  2. In the Header section of the Edit content screen, the From name, From email and BCC field come from the email surface that you selected. Learn more

  3. You can add a subject line. Type plain text directly into the corresponding field, or use the Expression editor to personalize your subject line.

  4. Click the Edit email body button to start building your content using the Journey Optimizer Email Designer. Learn more

  5. If you are in a campaign, you can also click the Code Editor button to code your own content in plain HTML using the pop-up window that displays.


    If you already created or imported content through the Email Designer, this content will display in HTML.

Check alerts

As you are designing your messages, alerts are displayed in the interface (on top right of the screen) when key settings are missing.


If you do not see this button, no alert has been detected.

The settings and elements checked by the system are listed below. You will also find information on how to adapt your configuration to resolve the corresponding issues.

Two types of alerts can happen:

  • Warnings refer to recommendations and best practices, such as:

    • The opt-out link is not present in the email body: adding an unsubscription link into your email body is a best practice. Learn how to configure it in this section.


      Marketing-type email messages must include an opt-out link, which is not required for transactional messages. The message category (Marketing or Transactional) is defined at the channel surface level and when creating the message from a journey or a campaign.

    • Text version of HTML is empty: do not forget to define a text version of your email body, as it will be used when HTML content cannot be displayed. Learn how to create the text version in this section.

    • Empty link is present in email body: check that all the links in your email are correct. Learn how to manage content and links in this section.

    • Email size has exceeded the limit of 100KB: for optimal delivery, make sure the size of your email does not exceed 100KB. Learn how to edit email content in this section.

  • Errors prevent you from testing or activating the journey/campaign as long as they are not resolved, such as:

    • The subject line is missing: email subject line is mandatory. Learn how to define and personalize it in this section.
    • The email version of the message is empty: this error is displayed when the email content has not been configured. Learn how to design email content in this section.

    • Surface doesn’t exist: you cannot use your message if the surface you have selected is deleted after the message creation. If this error occurs, select another surface in the message Properties. Learn more on channel surfaces in this section.


To be able to test or activate the journey/campaign using the email, you must resolve all error alerts.

Preview and send your email

Once your message content has been defined, you can preview it to control the rendering of your email, and check personalization settings with test profiles. Learn more

When your email is ready, complete the configuration of your journey or campaign, and activate it to send the message.


To track the behavior of your recipients through email openings and/or interactions, make sure that the dedicated options in the Tracking section are enabled in the journey’s email activity or in the email campaign.

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