Algorithmic Models: Trait Exclusion

With Trait Exclusions, you can remove traits from modeling. This way, extremely common traits such as site visitor traits don't bias your model. This new capability also enables you to remove traits from third-party data feeds.

Audience Lab

We updated the documentation to include the new search and filtering capabilities for test groups. See the Search and Filter Test Groups section.

IRIS Optimizations

See Segment Mapping Rules for more information on the set of rules that IRIS follows when sending segments to destinations.

Enhancements to General Reports documentation

We added definitions and examples for all the metrics in the General Reports.

Enhancements to Addressable Audience documentation

We made some updates to clarify the difference between customer-level and segment-level metrics.

Delete a Data Source

For customers using Audience Manager and Adobe Analytics: The Audience Manager user interface does not allow you to delete data sources created automatically from your Analytics report suites. Use the Core Service to unmap these data sources.

Data Integration Library (DIL) API

Starting with version 8.0, DIL has a hard dependency on the Adobe Experience Platform Identity Service, version 3.3 or higher.

Understanding the Data Integration Library (DIL)

Modified Getting and Implementing DIL Code to account for the fact that Adobe Experience Platform Launch is the preferred code deployment tool in the Experience Cloud.

The following elements are deprecated starting with DIL 8.0, released August 2018:

• disableDestinationPublishingIframe

• iframeAkamaiHTTPS

• disableIDSyncs

Audience Lab

The Audience Lab overview page now includes a search field, allowing you to easily find any of your test groups.

Instant Cross-Device Suppression

Instant Cross-Device Suppression is the ability to suppress users across multiple devices connected to them when a particular experience occurs on any of these devices. Use the Instant Cross-Device Suppression capability to deliver a consistent experience across devices to your users. This experience is made possible by the real-time unsegment capabilities in Audience Manager.

Profile Merge Rules and Device Un-Segmentation Processes

Unsegmentation describes processes that disqualify and remove device profiles from segments. Your ability to remove a device profile from a segment depends on the device option used to create a Profile Merge Rule.

Profile Merge Rules and Device Graph FAQ

Answers to common Profile Merge Rules and device graph questions.

Audience Optimization for Publishers can help you identify potential performance opportunities for Audience Manager segments on your owned and operated content. These reports combine log-level campaign performance data with Audience Manager metrics to inform audience optimizations and monetization opportunities.

Import DFP Data Files Into Audience Manager

Before Audience Manager can enable Audience Optimization for Publishers, you must ensure that all prerequisites outlined in this article are met. Contact Customer Care after checking off all prerequisites.

GET requests have a maximum content length of 8K. You can read more about GET and POST API methods by visiting this page.

TLS 1.0 Deprecation

In June 2018, Adobe is deprecating support for the TLS 1.0 protocol. Adobe Audience Manager functionality will not work for your end users that use browsers which only support TLS 1.0. We have collected for you a list of browsers, versions, and TLS support.

General Data Protection Regulation (GDPR)

Before reading the Audience Manager specifics, we advise you go through the Experience Cloud material for the European General Data Protection Regulation (GDPR), linked from this page.

GDPR in Audience Manager

This document covers the technicalities related to the General Data Protection Regulation (GDPR) for Audience Manager and shows you how to submit GDPR requests to Audience Manager.

GDPR FAQ

This material contains some of the most common questions asked by our customers and partners related to the European General Data Protection Regulation (GDPR), and how Adobe Audience Manager, as a Data Processor, addresses various GDPR requirements.

GDPR Partner Unsegment

In order to help our customers automate GDPR requests, Audience Manager notifies our activation partners about deletion requests from Data Subjects by sending them unsegment (or remove segment) information.

Requirements and Methods of Sending Segments to DFP Using Google...

Beginning March 29, 2018, all Audience Manager customers who are on Accelerated Mobile Pages (AMP) will need to leverage the server-side integration when sending audiences to Google’s DoubleClick for Publishers (DFP).

Unique Trait Realizations and Total Trait Population

Added a new section to the Trait Qualification Reference, describing the differences between the Unique Trait Realizations and the Total Trait Population.

Supported Attributes for DCS API Calls

With the d_tdpid and d_tdpid_ic parameters, you can pass a data source for trait evaluation. Only traits from that data source will be evaluated.

Leverage Amazon S3 Cross-Account Bucket Permissions for Your Outbound Files

You can use cross-account bucket permissions in Amazon S3 for delivering outbound data files, if you don't want to share Amazon S3 access keys and secret keys.

Definitions for terms commonly used in Audience Manager, and links to further reading.

Reporting FAQ

Sometimes, the Unique Trait Realizations numbers may be larger than the Total Trait Population. We explain why in the FAQ.

DCS Error Codes, Messages, and Examples

Added error 198: Requests from this country are blocked by partner

Trait Qualification Reference

Your users will start qualifying for a rule-based trait approximately 4 hours after you create the trait in the UI. Read the document for more information on trait qualification.

Usage Limits

We added a limit of 50,000 on the number of Derived Signals you can use.