Adobe Analytics Documentation

Welcome to the Adobe Analytics documentation home page. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map.

You can also access documentation for product and user administration, implementation, and all the features supported in Adobe Analytics. Whether you’re just getting started or want to delve deeper, explore all our Adobe Analytics docs today to unlock the full potential of this industry-leading solution.

Guides

  • Getting Started
    Learn key features, common use cases, and first steps for analysts, end users, and administrators.
  • Analytics Tools
    Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map.
  • Administration
    Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more.
  • Implementation
    Learn ways to implement Adobe Analytics. Customize what data is collected to get the most out of Analytics data.
  • Components
    Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. Learn about Cross-Device Analytics.
  • Export
    Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Learn how to use FTP and SFTP to transfer files.
  • Import
    Bring data into Adobe Analytics from outside sources, either in bulk or real-time.
  • Integration
    Configure integrations with other Adobe Experience Cloud solutions, such as Audience Manager and Advertising Cloud.
  • Tech Notes
    Browse a knowledge base containing helpful articles that don’t belong to a specific Analytics tool or component.
  • Media Analytics
    Implement Streaming Media. Includes the Media SDK and the Media Collection API.
  • Customer Journey Analytics
    Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform.

Tutorials

  • Introduction to Analytics

    Learn about the types of analyses available in Analysis Workspace, such as Ad Hoc, Cohort, and Fallout. Use the drag and drop features to analyze data easily and quickly.

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  • Understanding Report Suites

    This video helps you understand what report suites are and how to create them.

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  • Integrations

    Learn publish audiences (segments) and make them available faster than ever.

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  • Blueprint: Customer Journey Analytics

    Unify and analyze data and customer behaviors from across the customer journey

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  • Blueprint: Behavioral Web Personalization

    Learn to personalize based on online behavior and audience data.

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  • Blueprint: Online/Offline Web Personalization

    Synchronize web personalization with email and other known and anonymous channel personalization.

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Release Information

Developer Resources

Related Resources