Welcome to the Adobe Analytics documentation home page. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map.

You can also access documentation for product and user administration, implementation, and all the features supported in Adobe Analytics. Whether you’re just getting started or want to delve deeper, explore all our Adobe Analytics docs today to unlock the full potential of this industry-leading solution.


Learn key features, common use cases, and first steps for analysts, end users, and administrators.

Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map.

Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more.

Learn ways to implement Adobe Analytics. Customize what data is collected to get the most out of Analytics data.

Manage data using components like Segments, Calculated Metrics, Virtual Report Suites, Marketing Channels, and Classifications. Learn about Cross-Device Analytics.

Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Learn how to use FTP and SFTP to transfer files.

Bring data into Adobe Analytics from outside sources, either in bulk or real-time.

Configure integrations with other Adobe Experience Cloud solutions, such as Audience Manager and Advertising Cloud.

Browse a knowledge base containing helpful articles that don’t belong to a specific Analytics tool or component.

Implement Adobe Analytics for Streaming Media. Includes the Media SDK and the Media Collection API.

Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform.


Introduction to Analytics

Learn about the types of analyses available in Analysis Workspace, such as Ad Hoc, Cohort, and Fallout. Use the drag and drop features to analyze data easily and quickly.

Understanding Report Suites

This video helps you understand what report suites are and how to create them.


Learn publish audiences (segments) and make them available faster than ever.

Blueprint: Customer Journey Analytics

Unify and analyze data and customer behaviors from across the customer journey

Blueprint: Behavioral Web Personalization

Learn to personalize based on online behavior and audience data.

Blueprint: Online/Offline Web Personalization

Synchronize web personalization with email and other known and anonymous channel personalization.

See all tutorials

Watch video tutorials for Adobe Analytics and learn how to get the most out of your data.

Developer Resources

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