Welcome to the Adobe Analytics documentation home page. Find self-help, customer support, and more for an array of reporting tools such as Analysis Workspace, Report Builder, Reporting API, Data Workbench, and Activity Map.

You can also access documentation for product and user administration, implementation, and all the features supported in Adobe Analytics. Whether you’re just getting started or want to delve deeper, explore all our Adobe Analytics docs today to unlock the full potential of this industry-leading solution.


How-to instructions for Analysis Workspace, the premier analysis and visualization tool for Analytics, as well as tools like Adobe Analytics Dashboards, Report Builder and Activity Map.

Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more.

Customize what data is collected to get more out of Adobe Analytics.

Help manage your data using components such as segments, calculated metrics, virtual report suites,alerts, marketing channels, classifications, and learn about Cross-Device Analytics.

Use Data Feeds to receive an hourly or daily export of raw data. Use Data Warehouse to retrieve a spreadsheet output of data. Learn how to use FTP and SFTP to transfer files between computers and servers.

Bring data into Adobe Analytics from outside sources, either in bulk or real-time.

Configure integrations with other Adobe Experience Cloud solutions, such as Audience Manager and Advertising Cloud.

A knowledge base containing helpful articles that don’t belong to a specific analytics tool or component.

Implement Adobe Analytics for Streaming Media. Includes the Media SDK and the Media Collection API.

Learn about the multi-channel capabilities of Data Workbench. Includes Data Workbench Client, Installation, Dataset Configuration guides, and more.

This guide provides support for Customer Journey Analytics, Adobe’s next-generation solution for cross-channel analytics, based on Adobe Experience Platform.


Introduction to Analytics

Learn how to perform Ad hoc Analysis, Flexible Analysis, Cohort Analysis, and Fallout Analysis using Analysis Workspace.


This video walks you through the process of getting up and running with Adobe Analytics data in a matter of minutes.


Learn publish audiences (segments) and make them available faster than ever.

Blueprint: Customer Journey Analytics

Unify and analyze data and customer behaviors from across the customer journey

Blueprint: Behavioral Web Personalization

Learn to personalize based on online behavior and audience data.

Blueprint: Online/Offline Web Personalization

Synchronize web personalization with email and other known and anonymous channel personalization.

See all tutorials

A collection of videos and tutorials for Adobe Analytics.

Developer Resources

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