Guided analysis overview

Last update: 2024-02-20
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Guided analysis enables users to self-serve high quality data and insights about the customer journey through guided workflows, built on the cross-channel data of Customer Journey Analytics. Cross-functional teams, from marketing to product, can connect in real time to use and understand these reports.

NOTE

Guided analysis is currently only available as part of Adobe Product Analytics, which is a paid add-on to Customer Journey Analytics. If your organization would like to start using this set of capabilities, contact your Adobe Account Team.

Similar to Analysis Workspace and Mobile scorecards, guided analysis uses data from a Data view, which references data in Adobe Experience Platform through a Connection. Many reports created in guided analysis can seamlessly transfer to Analysis Workspace for additional research.

The following guided analysis views are available:

Analysis type View type Description
Funnel Friction Compare conversion rates between steps.
Funnel Conversion trends Track changes in conversion rates over time.
Impact Release Compare performance across equal periods pre- and post-release.
Impact First use Measure the impact of first-time feature use on key indicators.
Retention Retention rates Measure your users’ ongoing return habits.
Trends Usage Measure user engagement over time.
Trends Frequency Measure engagement by frequency of use.
User growth Active Identify who is new, retained, returning, or dormant.
User growth Net growth Are you gaining or losing users?
User stream Timeline Explore patterns in session activity.

Access

If your organization is provisioned for guided analysis, you can access it from the Customer Journey Analytics homepage.

  1. Click Guided analysis from the homepage, which takes you directly to the Usage trends view.

    Landing page tile

  2. Click Create new to see the different view options and choose a different starting point for your analysis.

    Create a new modal

If your organization is not yet provisioned for guided analysis, contact your Adobe Account Team.

Interface

The interface for guided analysis follows a question and answer format. Form your question in the query rail, then get an answer with a written insight, chart, and table. You can then ask the next question with view types and visualization settings.

Guided analysis uses the following UI elements:

Interface preview UI Element Description
Query rail Query rail Configure your “question” be selecting the desired components (events, properties, and segments) that make up an analysis. The following options are available across all view types, with additional settings available on a per view basis.
  • Analysis selector: A drop-down that lets you switch to a new analysis type. Your query selections are maintained within the allowed limits for the new analysis type.
  • View selector: A drop-down that lets you switch to a new view (“answer”) for the query you formed. Your query selections are maintained within the allowed limits for the new view type.
  • Events: The events that you want to measure. Each view type enforces different limits to the number of events that you can configure.
  • Filters: Use the Filter icon in the Events or Segments section to narrow down by specific properties. When a property is selected, both standard filter criteria (such as Equals, Contains, or Ends with) and the top 1000 property values are available.
  • Counted as: The counting method that you want to apply to the selected events.
  • Segments: The segments that you want to measure. Each view type enforces different limits to the number of segments that you can configure.
Chart Chart A visualization of the data returned based on your input from the query rail and settings. Which visualization you see depends on the view and settings above the chart. The chart also includes:
  • Tooltips: Hover over any chart data point to expose a tooltip with more information.
  • Legend: Hover over the chart legend series to view definitions where available, focus on that series, and temporarily hide other series. Hide a series in the legend by clicking it.
  • Annotations: Applicable annotations are visible between the visualization and the legend. It is shown as a Annotation icon icon in the annotation’s configured color. View types that show data over time place the Annotation icon icon under the configured date or date range. View types that do not show data over time show the Annotation icon icon in the lower right corner of the chart.
  • Click actions: Expose available next actions by left-clicking any data point. Options include Save segment.
Table Table A table representation of the data returned based on your input from the query rail and settings. Columns in the table depend on the view type above the chart. The table also includes:
  • Click actions: Hide or expose a chart series by toggling the Show hide icon icon in each row. Additional actions are available by clicking the More menu. Options include Save segment.
Visualization settings Visualization settings Options above the chart that allow you to ask the next question and customize how the chart and table return data. The following options are available across all view types, with additional settings available on a per view basis.
  • Chart settings: Fine-tune what your chart and table display. Available options depend on the view selected.
  • Date range: A calendar picker that allows you to determine the date range of the analysis. You can also select an interval for trended views, such as daily, weekly, or monthly.
  • Insights: Contextual insights depending on the analysis you view. You can tab to additional insights using the arrows or show or hide these insights using the light bulb icon in the top right.
Menu Menu Commands in the top-right of guided analysis that provide overarching actions for your analysis.
  • Data view selector: Change the data view that the analysis uses. When you change the data view, available components in the query rail also change.
  • Copy link: Copies a link to the analysis to your clipboard. You will be prompted to save before sharing.
  • Share: Opens the sharing modal, with further options for sharing to individual users or groups. You will be prompted to save before sharing.
  • Save: Saves the analysis. If you’re saving a new analysis, a modal window appears that requests a name and description.
  • Save as: Saves the analysis separately from the current analysis, creating a copy. A modal window appears that requests a new name and description.
  • Open in Workspace: Recreates the current guided analysis in Analysis Workspace. The Workspace project is created in a new tab, preventing interruption while working within guided analysis. It is a copy of the analysis, and does not remain in sync with the original guided analysis once opened. Use this command when you want to handoff to your analyst team, or dive deeper into the data than what guided analysis allows for.
  • Copy to clipboard: Copies the chart graphic to your clipboard, to be pasted in other applications. The query rail and table are not included in the graphic.
  • Download PNG: Downloads the chart graphic as a .png. The query rail and table are not included in the graphic.
  • Download CSV: Downloads the table data as a .csv. The query rail and chart are not included in the file.

Provisioning

Guided analysis is part of Adobe Product Analytics, which is a paid add-on to Customer Journey Analytics. If your organization would like to start using this set of capabilities, contact your Adobe Account Team.

Once your organization is provisioned to use guided analysis, product profile administrators can add or remove access to it in the Adobe Admin Console.

  1. Log in to the Adobe Admin Console.
  2. Select Customer Journey Analytics in the list of products.
  3. Select the desired product profile for the permissions that you want to edit.
  4. Click the Permissions tab, then click Edit under Reporting Tools.
  5. Click the plus icon next to Guided Analysis Access in list of Available Permission Items, which adds it to the list of Included Permission Items.
  6. Click Save.
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Some admins prefer to enable guided analysis and disable Analysis Workspace for new users to Customer Journey Analytics. Once those users mature with the product and your organizational data, you can then enable access to Analysis Workspace.

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