What’s new

The following features are new or recently changed.

Date Feature Description For More Information
14 September 2023 Campaigns (Google Ads performance max campaigns) In a campaign’s asset groups, you can now select from existing text assets in your Asset Library. You can also still upload new text assets. —
5 September 2023 Campaigns (Google Ads campaigns) For all available campaign types, you can now choose existing conversion goals, or create new ones, within campaign settings. See “Google Ads campaign settings.”
Campaigns (Google Ads performance max campaigns) New features allow you to:
  • Choose existing conversion goals or create new ones for a campaign, as mentioned above.
  • Select from the existing assets in your Asset Library for images, logos, and videos within performance max campaign settings. You can still also upload new assets.
  • (Optional) Provide audience signals for your performance max asset groups by selecting Google Ads audiences. Google Ads machine learning models use the audiences to find similar web surfers to target and may also show ads to audiences that aren’t specified as signals to help you meet your performance goals. Note: Audience signals are different from campaign-level and ad group-level audience targets.
 See “Google Ads campaign settings.”
15 August 2023 Conversion metrics Admin > Transaction Properties now includes a “Source” column, which indicates the source of each metric, such as Adobe Advertising, Adobe Analytics, Google Ads, or Custom Feed. See “View the conversion metrics tracked for an advertiser.”
9 August 2023 Conversion metrics Admin > Transaction Properties was renamed Conversions. See “About managing an advertiser’s conversion metrics.”
Google conversion tracking tags An updated screen to create Google conversion tracking tags is available from Admin > Conversions. The legacy screen at Tools > Google Ads Conversion Tags will be removed in the future. See “Create a conversion tag for Google Ads.”
Google conversion tracking tags When you create a Google conversion tracking tag, you can now specify a conversion category to track. See “Create a conversion tag for Google Ads.”
24 July 2023 Campaigns, Reports, Portfolios New columns reflect new naming conventions:
  • “Objective Value” has the same value as the existing “Weighted Revenue” column. It’s included:
    • by default in the Portfolios > Portfolios, Portfolios > Campaigns, Portfolios > Bid Units, and Portfolio Spotlight > Performance > Campaigns views
    • automatically in custom simulations
    • by default in on-screen weekly simulations; the legacy column is still optional but will be removed in the future
    • by default in the Campaigns > Campaigns and Campaigns > Keywords views
    • by default in the Portfolio Report, Campaign Report, and Keyword Report
  • “Objective Value Calculation,” which is the calculation used to derive the Objective Value, is included by default in the Portfolio Report, Campaign Report, and Keyword Report.
  • “Marginal Cost-to-Objective Value” has the same value as the existing “Marginal Cost-to-Revenue” column. It’s included:
    • automatically in custom simulations
    • by default in on-screen weekly simulations; the legacy column is still optional but will be removed in the future
 See “Glossary.”

See also “Report columns for basic and advanced reports.”
30 June 2023 Asset Library (Open beta feature; Google Ads accounts) In Campaigns > Asset Library, you can create reusable image, video, and text assets and upload them to your Google Ads account-level asset library. You can use your assets for ads when you create or edit campaigns within the Google Ads editor. See “Create and upload assets.”
Google Import You can now generate your own import credential ID from Microsoft®® Advertising when you configure a campaign import job for Google Ads. Previously, Adobe technical support or your Adobe Account Team provided the ID. See “Replicate Google Ads campaigns in Microsoft® Advertising.”
27 June 2023 Campaigns (Beta feature; Microsoft®® Advertising accounts) You can now specify campaign-level conversion goals within Microsoft®® Advertising campaign settings. Previously when you created a campaign in Search, Social, & Commerce, the account-level goals were used. See “Microsoft® Advertising campaign settings.”
10 June 2023 Recommendations and Publisher Insights (Open beta) Microsoft®® Advertising performance insights and recommendations suggested in the last 30 days are available in Optimization > Recommendations and Publisher Insights.

Note: While recommendations help you improve campaign performance, some may not align with your broader goals. As a result, it’s best to consult with your Adobe Account Team before implementing any recommendation.		 See “About publisher recommendations and insights support.”
30 May 2023 Campaigns, Objectives, Reports (Open beta) Conversions tracked by the Microsoft®® Advertising universal event tracking (UET) tag are now available in campaign management views and reports. You can also optimize for these conversions by including them in objectives for portfolios that contain Microsoft®® Advertising campaigns. See “Microsoft® Advertising conversion data in Search, Social, & Commerce.”
Reports (Open beta) Three new specialty reports include data for Microsoft®® Advertising ad extensions: MSA Ad Extension Detail Report, MSA Ad Extension by Ad Report, and MSA Ad Extension by Keyword Report. See “The MSA Ad Extension by Ad Report,” “The MSA Ad Extension by Keyword Report,” and “The MSA Ad Extension Detail Report.”

See also “Generate a specialty report” and “Report columns for specialty reports.”
15 April 2023 Campaigns (Microsoft® Advertising audience campaigns) Audience campaigns can now use the “Manual CPM” bid strategy. You can set bids within the child ad group settings.

Optimization support isn’t available for CPM campaigns.		 See “Microsoft Advertising campaign settings.”
Recommendations Six new (Google Ads recommendations are available from Insights & Reports > Recommendations:
  • Responsive search improve ad strength: Suggestions to improve ad strength for a responsive search ad
  • Upgrade local campaign to performance max: Upgrade a legacy local campaign to a performance max campaign
  • Upgrade smart shopping campaign to performance max: Upgrade a legacy smart shopping campaign to a performance max campaign
  • Forecasting set Target ROAS: Raise the budget before a seasonal event that is forecasted to increase traffic, and change the bidding strategy from Maximize Conversion Value to Target ROAS
  • Raise Target CPA bid too low: Raise the Target CPA by a recommended amount when it’s too low and there are few or no conversions
  • Display expansion opt in: Expand reach by updating a campaign to use display expansion
Adding and removing assets, changing campaign types, and changing budgets and bid strategies can affect performance. Discuss the pros and cons of each recommendation with your Adobe Account Team so that you can make an informed decision.		 See “About publisher recommendations and insights support.”

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