Hinzufügen von Links und Verfolgen von Nachrichten tracking

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• TL;DR: This page explains how to insert and manage links in Journey Optimizer emails, add a mirror page, and enable open and click tracking to monitor recipient engagement.

Intents:

• Enable open and click tracking on an email message in a journey or campaign
• Insert links (external, landing page, opt-out, opt-in, mirror page, deeplink) into email content
• Track the same URL across multiple emails by assigning unique labels
• Add and configure a mirror page link
• Manage tracked URLs and set the tracking type for each link
• Locate reporting on openings and clicks

Glossary:

• Email opens: Tracking option/metric that checks how many messages have been opened (product-specific)
• Click on email: Tracking option/metric that calculates the number of clicks on links in an email (product-specific)
• urlID: A unique tracking identifier generated only when both the URL and the label are unique; links sharing the same URL and effective label reuse the same urlID (product-specific)
• Mirror page: An online version of the email that contains all personalization data and is displayed in the recipient’s default web browser when the mirror page link is clicked (product-specific)
• Tracking Type: The per-URL setting controlling how a link is tracked (product-specific)

Guardrails:

• Links included in content expire 25 months after the message is sent, except links to a mirror page, which expire after 90 days; once that delay elapses the links are no longer available.
• Both Email opens and Click on email options are enabled by default.
• A unique urlID is generated only when both the URL and the label are unique; otherwise the same urlID is reused and you cannot tell which link was clicked — use a unique label for each similar URL (in the Email Designer or via the data-label HTML attribute).
• Journey Optimizer complies with URI syntax (RFC 3986), which disables some special international characters in URLs; URL-encode unsupported characters (for example, use %27 for an apostrophe) to avoid errors when sending a proof or email.
• Marketing-type email messages must include an opt-out link; this is not required for transactional messages. The category (Marketing or Transactional) is defined in the channel configuration.
• Mirror page links are auto-generated and cannot be edited; heavy runtime personalization can make mirror page URLs excessively large and cause HTTP errors (404, 422, 502).
• In a proof sent to test profiles, the mirror page link is not active; it is only active in the final messages.
• When both the label and URL of a button are made editable in a customizable fragment, tracking reports show the URL instead of the button label.

Terminology:

• Canonical name: URL tracking identifier — Acronym: n/a — variants: urlID
• Synonyms: “Email opens” = “opens metric”; “Click on email” = “clicks metric”
• Do not confuse: “Tracked” (activates tracking on a URL) ≠ “Opt out” (treats URL as opt-out/unsubscription) ≠ “Mirror page” (treats URL as a mirror page URL) ≠ “Never” (never activates tracking of a URL)
• Do not confuse: link retention “25 months” (content links) ≠ “90 days” (mirror page)

FAQ:

• Q: How do I enable tracking? — At the email message level, check the Email opens and/or Click on email options when creating your message in a journey or campaign; both are enabled by default.
• Q: Why can’t I tell which of two identical links was clicked? — Links that share the same URL and the same effective label (including a blank label) reuse the same urlID; assign a unique label to each similar URL.
• Q: How long do links stay available? — 25 months after the message is sent for content links, and 90 days for mirror page links.
• Q: What is a mirror page? — An online version of the email containing all personalization data, useful when recipients experience rendering issues, for accessibility, or for social sharing.
• Q: Which tracking types can I set for a URL? — Tracked, Opt out, Mirror page, or Never.
• Q: Where is open and click reporting available? — In the Live report and the Customer Journey Analytics report.