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Marketo Engage fältkopplingar marketo-engage-field-mappings

Last update: Tue Nov 14 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Skapat för:

  • Developer

Tabellerna nedan innehåller mappningarna mellan fälten i de nio Marketo datauppsättningar och deras motsvarande XDM-fält (Experience Data Model).

TIP
Alla Marketo datauppsättningar förutom Activities nu support isDeleted. Befintliga dataflöden inkluderar automatiskt isDeleted, men kommer bara att importera flaggan för nya importerade data. Om du vill använda flaggan för alla dina historiska data måste du stoppa dina befintliga dataflöden och återskapa dem med den nya mappningen. Observera att om du tar bort isDeletedså har du inte längre tillgång till funktionerna. Det är viktigt att mappningen behålls efter att den har fyllts i automatiskt.

Aktiviteter activities

The Marketo finns nu stöd för ytterligare standardaktiviteter. Om du vill använda standardaktiviteter måste du uppdatera schemat med program för automatisk generering av schema därför att om du skapar nya activities utan att uppdatera schemat, kommer mappningsmallarna att misslyckas eftersom de nya målfälten inte kommer att finnas i schemat. Om du väljer att inte uppdatera schemat kan du fortfarande skapa ett nytt dataflöde och ignorera eventuella fel. Nya eller uppdaterade fält kommer dock inte att kapslas in i Platform.

Läs dokumentationen om Klassen XDM Experience Event för mer information om XDM-klassen och XDM-fältgrupper.

Källdatauppsättning
XDM-målfält
Anteckningar
_id
_id
"Marketo"
personKey.sourceType
"${MUNCHKIN_ID}"
personKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
personID
personKey.sourceID
concat(personID,"@${MUNCHKIN_ID}.Marketo")
personKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
eventType
eventType
producedBy
producedBy
timestamp
timestamp
web.webPageDetails.URL
web.webPageDetails.URL
environment.browserDetails.userAgent
environment.browserDetails.userAgent
environment.ipV4
environment.ipV4
search.keywords
search.keywords
search.searchEngine
search.searchEngine
web.webPageDetails.webPageID
web.webPageDetails.webPageID
web.webPageDetails.name
web.webPageDetails.name
web.webPageDetails.isPersonalizedURL
web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters
web.webPageDetails.queryParameters
web.webReferrer.URL
web.webReferrer.URL
iif(${listOperations\.listID} != null && ${listOperations\.listID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", ${listOperations\.listID}, "sourceKey", concat(${listOperations\.listID},"@${MUNCHKIN_ID}.Marketo")), null)
listOperations.listKey
opportunityEvent.isPrimary
opportunityEvent.isPrimary
iif(${opportunityEvent\.opportunityID} != null && ${opportunityEvent\.opportunityID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${opportunityEvent\.opportunityID}, "sourceKey", concat(${opportunityEvent\.opportunityID},"@${MUNCHKIN_ID}.Marketo")), null)
opportunityEvent.opportunityKey
opportunityEvent.role
opportunityEvent.role
leadOperation.newLead.createdDate
leadOperation.newLead.createdDate
leadOperation.newLead.formName
leadOperation.newLead.formName
leadOperation.newLead.leadSource
leadOperation.newLead.leadSource
leadOperation.newLead.listName
leadOperation.newLead.listName
leadOperation.newLead.sfdcType
leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType
leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo
leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail
leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID
directMarketing.mailingID
directMarketing.mailingName
directMarketing.mailingName
directMarketing.testVariantName
directMarketing.testVariantName
directMarketing.testVariantID
directMarketing.testVariantID
directMarketing.emailBouncedCode
directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails
directMarketing.emailBouncedDetails
directMarketing.email
directMarketing.email
device.isMobileDevice
device.isMobileDevice
device.model
device.model
environment.operatingSystem
environment.operatingSystem
directMarketing.linkURL
directMarketing.linkURL
web.webInteraction.linkID
web.webInteraction.linkID
web.fillOutForm.webFormID
web.fillOutForm.webFormID
web.fillOutForm.webFormName
web.fillOutForm.webFormName
web.webInteraction.linkURL
web.webInteraction.linkURL
leadOperation.changeScore.changeValue
leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue
leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue
leadOperation.changeScore.oldValue
leadOperation.changeScore.priority
leadOperation.changeScore.priority
leadOperation.changeScore.reason
leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency
leadOperation.changeScore.urgency
json_to_object(${opportunityEvent\.dataValueChanges})
opportunityEvent.dataValueChanges
iif(${leadOperation\.campaignProgression\.campaignID} != null && ${leadOperation\.campaignProgression\.campaignID} != "" , to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", ${leadOperation\.campaignProgression\.campaignID}, "sourceKey", concat(${leadOperation\.campaignProgression\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.campaignProgression.campaignKey
leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason
leadOperation.campaignProgression.reason
leadOperation.interestingMoment.date
leadOperation.interestingMoment.date
leadOperation.interestingMoment.description
leadOperation.interestingMoment.description
leadOperation.interestingMoment.source
leadOperation.interestingMoment.source
leadOperation.interestingMoment.type
leadOperation.interestingMoment.type
iif(${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != null && ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.callWebhook\\.webhookKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.callWebhook\\.webhookKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
leadOperation.callWebhook.webhookKey
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.webhookName
leadOperation.callWebhook.responseCode
leadOperation.callWebhook.responseCode
iif(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != null && ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", ${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceID}, \"sourceKey\", concat(${leadOperation\\.changeCampaignCadence\\.campaignKey\\.sourceInstanceID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
leadOperation.changeCampaignCadence.campaignKey
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.newCadence
leadOperation.changeCampaignCadence.previousCadence
leadOperation.changeCampaignCadence.previousCadence
iif(${leadOperation\.addToCampaign\.campaignID} != null && ${leadOperation\.addToCampaign\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.campaignID}, "sourceKey", concat(${leadOperation\.addToCampaign\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.campaignKey
iif(${leadOperation\.addToCampaign\.streamID} != null && ${leadOperation\.addToCampaign\.streamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.addToCampaign\.streamID}, "sourceKey", concat(${leadOperation\.addToCampaign\.streamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.addToCampaign.streamKey
leadOperation.addToCampaign.streamName
leadOperation.addToCampaign.streamName
iif(${leadOperation\.changeCampaignStream\.campaignID} != null && ${leadOperation\.changeCampaignStream\.campaignID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.campaignID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.campaignID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.campaignKey
iif(${leadOperation\.changeCampaignStream\.newStreamID} != null && ${leadOperation\.changeCampaignStream\.newStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.newStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.newStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.newStreamKey
leadOperation.changeCampaignStream.newStreamName
leadOperation.changeCampaignStream.newStreamName
iif(${leadOperation\.changeCampaignStream\.previousStreamID} != null && ${leadOperation\.changeCampaignStream\.previousStreamID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeCampaignStream\.previousStreamID}, "sourceKey", concat(${leadOperation\.changeCampaignStream\.previousStreamID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeCampaignStream.previousStreamKey
leadOperation.changeCampaignStream.previousStreamName
leadOperation.changeCampaignStream.previousStreamName
iif(${leadOperation\.changeRevenueStage\.modelID} != null && ${leadOperation\.changeRevenueStage\.modelID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.modelID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.modelID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.modelKey
leadOperation.changeRevenueStage.modelName
leadOperation.changeRevenueStage.modelName
iif(${leadOperation\.changeRevenueStage\.newStageID} != null && ${leadOperation\.changeRevenueStage\.newStageID} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.changeRevenueStage\.newStageID}, "sourceKey", concat(${leadOperation\.changeRevenueStage\.newStageID},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.changeRevenueStage.newStageKey
leadOperation.changeRevenueStage.newStageName
leadOperation.changeRevenueStage.newStageName
iif(${leadOperation\\.changeRevenueStage\\.previousStageID} != null && ${leadOperation\\.changeRevenueStage\\.previousStageID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${leadOperation\\.changeRevenueStage\\.previousStageID}, \"sourceKey\", concat(${leadOperation\\.changeRevenueStage\\.previousStageID},\"@${MUNCHKIN_ID}.Marketo\")), null)
leadOperation.changeRevenueStage.previousStageKey
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.previousStageName
leadOperation.changeRevenueStage.reason
leadOperation.changeRevenueStage.reason
iif(${leadOperation\.mergeLeads\.sourceIDs} != null && ${leadOperation\.mergeLeads\.sourceIDs} != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID",${leadOperation\.mergeLeads\.sourceIDs}, "sourceKey", concat(${leadOperation\.mergeLeads\.sourceIDs},"@${MUNCHKIN_ID}.Marketo")), null)
leadOperation.mergeLeads.sourceKeys
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.targetUpdated
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergedInCRM
leadOperation.mergeLeads.mergeSource
leadOperation.mergeLeads.mergeSource
iif(${directMarketing\\.emailSent\\.mailingID} != null && ${directMarketing\\.emailSent\\.mailingID} != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\",\"sourceID\",${directMarketing\\.emailSent\\.mailingID}, \"sourceKey\", concat(${directMarketing\\.emailSent\\.mailingID},\"@${MUNCHKIN_ID}.Marketo\")), null)"
directMarketing.emailSent.mailingKey
directMarketing.emailSent.mailingName
directMarketing.emailSent.mailingName
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantID
directMarketing.emailSent.testVariantName
directMarketing.emailSent.testVariantName
directMarketing.emailSent.automationRunID
directMarketing.emailSent.automationRunID

Program programs

Läs XDM Business Campaign - översikt för mer information om klassen XDM. Mer information om XDM-fältgrupper finns i Schemafältgrupp för information om företagskampanj guide.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
campaignKey.sourceType
"${MUNCHKIN_ID}"
campaignKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
id
campaignKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
iif(sfdcId != null && sfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdcId, "sourceKey", concat(sfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
The extSourceSystemAudit.externalKey är sekundär identitet. Värdena för {CRM_ORG_ID} och {CRM_TYPE} ersätts automatiskt.
name
campaignName
description
campaignDescription
type
campaignType
status
campaignStatus
channel
channelName
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
cost
actualCost.amount
iif(parentProgramId != null && parentProgramId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", parentProgramId, "sourceKey", concat(parentProgramId,"@${MUNCHKIN_ID}.Marketo")), null)
parentCampaignKey
integrationPartner
integrationPartnerName
webinarSessionName
webinarSessionName
webinarSessionDescription
webinarSessionDescription
webinarHistorySyncStatus
webinarHistorySyncStatus
webinarHistorySyncDate
webinarHistorySyncDate
startDate
campaignStartDate
endDate
campaignEndDate
marketoIsDeleted
isDeleted

Programmedlemskap program-memberships

Läs Översikt över medlemmar i XDM Business Campaign för mer information om klassen XDM. Mer information om XDM-fältgrupper finns i Schemafältgrupp för XDM Business Campaign-medlemsinformation guide.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
campaignMemberKey.sourceType
"${MUNCHKIN_ID}"
campaignMemberKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
id
campaignMemberKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
campaignMemberKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
iif(programId != null && programId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", programId, "sourceKey", concat(programId,"@${MUNCHKIN_ID}.Marketo")), null)
campaignKey
Relation
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relation
iif(acquiredByCampaignID != null && acquiredByCampaignID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", acquiredByCampaignID, "sourceKey", concat(acquiredByCampaignID,"@${MUNCHKIN_ID}.Marketo")), null)
acquiredByCampaignKey
reachedSuccess
hasReachedSuccess
isExhausted
isExhausted
statusName
memberStatus
statusReason
memberStatusReason
membershipDate
membershipDate
nurtureCadence
nurtureCadence
trackName
nurtureTrackName
webinarUrl
webinarConfirmationUrl
registrationCode
webinarRegistrationID
reachedSuccessDate
reachedSuccessDate
iif(sfdc.crmId != null && sfdc.crmId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", sfdc.crmId, "sourceKey", concat(sfdc.crmId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
The extSourceSystemAudit.externalKey är sekundär identitet. Värdena för {CRM_ORG_ID} och {CRM_TYPE} ersätts automatiskt.
sfdc.lastStatus
lastStatus
sfdc.hasResponded
hasResponded
sfdc.firstRespondedDate
firstRespondedDate
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Företag companies

Läs Översikt över XDM-företagskonto för mer information om klassen XDM.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
concat(id, ".mkto_org")
accountKey.sourceID
concat(id, ".mkto_org@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
  • iif(mktoCdpExternalId != null && mktoCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", mktoCdpExternalId, "sourceKey", concat(mktoCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(msftCdpExternalId != null && msftCdpExternalId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", msftCdpExternalId, "sourceKey", concat(msftCdpExternalId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
The extSourceSystemAudit.externalKey är sekundär identitet. Värdena för {CRM_ORG_ID} och {CRM_TYPE} ersätts automatiskt.
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
billingCity
accountBillingAddress.city
billingCountry
accountBillingAddress.country
billingPostalCode
accountBillingAddress.postalCode
billingState
accountBillingAddress.state
billingStreet
accountBillingAddress.street1
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
numberOfEmployees
accountOrganization.numberOfEmployees
website
accountOrganization.website
mainPhone
accountPhone.number
company
accountName
companyNotes
accountDescription
site
accountSite
iif(mktoCdpParentOrgId != null && mktoCdpParentOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpParentOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpParentOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
marketoIsDeleted
isDeleted

Statiska listor static-lists

Läs Översikt över XDM Business Marketing List för mer information om klassen XDM.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
marketingListKey.sourceType
"${MUNCHKIN_ID}"
marketingListKey.sourceInstanceID
"${MUNCHKIN_ID}" ersätts som en del av Utforska API.
id
marketingListKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
marketingListKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
name
marketingListName
description
marketingListDescription
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Statiska listmedlemskap static-list-memberships

Läs Översikt över medlemmar i XDM Business Marketing List för mer information om klassen XDM.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
marketingListMemberKey.sourceType
"${MUNCHKIN_ID}"
marketingListMemberKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
staticListMemberID
marketingListMemberKey.sourceID
concat(staticListMemberID,"@${MUNCHKIN_ID}.Marketo")
marketingListMemberKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
iif(staticListID != null && staticListID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", staticListID, "sourceKey", concat(staticListID,"@${MUNCHKIN_ID}.Marketo")), null)
marketingListKey
Relation
iif(personID != null && personID != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", personID, "sourceKey", concat(personID,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relation
createdAt
extSourceSystemAudit.createdDate
marketoIsDeleted
isDeleted

Namngivna konton named-accounts

IMPORTANT
Datauppsättningen med namngivna konton är bara nödvändig med funktionen Marketo kontobaserad marknadsföring (ABM). Om du inte använder ABM behöver du inte konfigurera mappningar för namngivna konton.

Läs Översikt över XDM-företagskonto för mer information om klassen XDM.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
accountKey.sourceType
"${MUNCHKIN_ID}"
accountKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
concat(id, ".mkto_acct")
accountKey.sourceID
concat(id, ".mkto_acct@${MUNCHKIN_ID}.Marketo")
accountKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
iif(crmGuid != null && crmGuid != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", crmGuid, "sourceKey", concat(crmGuid,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
The extSourceSystemAudit.externalKey är sekundär identitet. Värdena för {CRM_ORG_ID} och {CRM_TYPE} ersätts automatiskt.
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
city
accountBillingAddress.city
country
accountBillingAddress.country
state
accountBillingAddress.state
annualRevenue
accountOrganization.annualRevenue.amount
sicCode
accountOrganization.SICCode
industry
accountOrganization.industry
logoUrl
accountOrganization.logoUrl
numberOfEmployees
accountOrganization.numberOfEmployees
name
accountName
iif(parentAccountId != null && parentAccountId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(parentAccountId, ".mkto_acct"), "sourceKey", concat(parentAccountId, ".mkto_acct@${MUNCHKIN_ID}.Marketo")), null)
accountParentKey
sourceType
accountSourceType
marketoIsDeleted
isDeleted

Möjligheter opportunities

Läs Översikt över affärsmöjligheter i XDM för mer information om klassen XDM.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
opportunityKey.sourceType
"${MUNCHKIN_ID}"
opportunityKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
id
opportunityKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
iif(externalOpportunityId != null && externalOpportunityId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", externalOpportunityId, "sourceKey", concat(externalOpportunityId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey.sourceKey
Sekundär identitet. Värdena för {CRM_ORG_ID} och {CRM_TYPE} ersätts automatiskt.
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Relation
description
opportunityDescription
name
opportunityName
stage
opportunityStage
type
opportunityType
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
expectedRevenue
expectedRevenue.amount
amount
opportunityAmount.amount
closeDate
expectedCloseDate
fiscalQuarter
fiscalQuarter
fiscalYear
fiscalYear
forecastCategory
forecastCategory
forecastCategoryName
forecastCategoryName
isClosed
isClosed
isWon
isWon
quantity
opportunityQuantity
probability
probabilityPercentage
iif(mktoCdpAccountOrgId != null && mktoCdpAccountOrgId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(mktoCdpAccountOrgId, ".mkto_org"), "sourceKey", concat(mktoCdpAccountOrgId, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
accountKey
Den här källdatauppsättningen är bara tillgänglig för användare med Salesforce integrering.
lastActivityDate
lastActivityDate
leadSource
leadSource
nextStep
nextStep
marketoIsDeleted
isDeleted

Kontaktroller för affärsmöjlighet opportunity-contact-roles

Läs Översikt över XDM Business Opportunity Person Relation för mer information om klassen XDM.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
opportunityPersonKey.sourceType
"${MUNCHKIN_ID}"
opportunityPersonKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
id
opportunityPersonKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
opportunityPersonKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts som en del av Utforska API.
iif(mktoCdpSfdcId != null && mktoCdpSfdcId != "", to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", mktoCdpSfdcId, "sourceKey", concat(mktoCdpSfdcId,"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
The extSourceSystemAudit.externalKey är sekundär identitet. Värdena för {CRM_ORG_ID} och {CRM_TYPE} ersätts automatiskt.
iif(mktoCdpOpptyId != null && mktoCdpOpptyId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", mktoCdpOpptyId, "sourceKey", concat(mktoCdpOpptyId,"@${MUNCHKIN_ID}.Marketo")), null)
opportunityKey
Relation
iif(leadId != null && leadId != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", leadId, "sourceKey", concat(leadId,"@${MUNCHKIN_ID}.Marketo")), null)
personKey
Relation
role
personRole
isPrimary
isPrimary
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
marketoIsDeleted
isDeleted

Personer persons

Läs Översikt över enskilda XDM-profiler för mer information om klassen XDM. Mer information om XDM-fältgrupper finns i Schemafältgrupp för XDM Business Person Details stödlinje och Schemafältgrupp för XDM Business Person Components guide.

Källdatauppsättning
XDM-målfält
Anteckningar
"Marketo"
b2b.personKey.sourceType
"${MUNCHKIN_ID}"
b2b.personKey.sourceInstanceID
Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
id
b2b.personKey.sourceID
concat(id,"@${MUNCHKIN_ID}.Marketo")
b2b.personKey.sourceKey
Primär identitet. Värdet för "${MUNCHKIN_ID}" ersätts automatiskt.
iif(unsubscribed == 'true', 'n', 'y' ))
consents.marketing.email.val
Om du avbryter prenumerationen true (till exempel value = 1), sedan ange consents.marketing.email.val as (n). Om du avbryter prenumerationen false (till exempel value = 0), sedan ange consents.marketing.email.val as null.
iif(unsubscribedReason != null && unsubscribedReason != "", substr(unsubscribedReason, 0, 100), null)
consents.marketing.email.reason
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
b2b.accountKey
marketingSuspended
b2b.isMarketingSuspended
marketingSuspendedCause
b2b.marketingSuspendedCause
leadScore
b2b.personScore
leadSource
b2b.personSource
leadStatus
b2b.personStatus
personType
b2b.personType
leadPartitionId
b2b.personGroupID
mktoCdpIsConverted
b2b.isConverted
mktoCdpConvertedDate
b2b.convertedDate
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
extSourceSystemAudit.externalKey
The extSourceSystemAudit.externalKey är sekundär identitet.
createdAt
extSourceSystemAudit.createdDate
updatedAt
extSourceSystemAudit.lastUpdatedDate
title
extendedWorkDetails.jobTitle
fax
faxPhone.number
mobilePhone
mobilePhone.number
firstName
person.name.firstName
lastName
person.name.lastName
middleName
person.name.middleName
salutation
person.name.courtesyTitle
dateOfBirth
person.birthDate
city
workAddress.city
country
workAddress.country
postalCode
workAddress.postalCode
state
workAddress.state
address
workAddress.street1
phone
workPhone.number
company
b2b.companyName
website
b2b.companyWebsite
leadScore
personComponents.personScore
leadSource
personComponents.personSource
leadStatus
personComponents.personStatus
personType
personComponents.personType
leadPartitionId
personComponents.personGroupID
iif(contactCompany != null && contactCompany != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}", "sourceID", concat(contactCompany, ".mkto_org"), "sourceKey", concat(contactCompany, ".mkto_org@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourceAccountKey
  • iif(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}", "sourceID", decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null), "sourceKey", concat(decode(sfdcType, "Contact", sfdcContactId, "Lead", sfdcLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
  • iif(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null) != null, to_object("sourceType", "${CRM_TYPE}", "sourceInstanceID", "${CRM_ORG_ID}","sourceID", decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null), "sourceKey", concat(decode(msftType, "Contact", msftContactId, "Lead", msftLeadId , null),"@${CRM_ORG_ID}.${CRM_TYPE}")), null)
personComponents.sourceExternalKey
iif(id != null && id != "", to_object("sourceType", "Marketo", "sourceInstanceID", "${MUNCHKIN_ID}","sourceID", id, "sourceKey", concat(id,"@${MUNCHKIN_ID}.Marketo")), null)
personComponents.sourcePersonKey
email
personComponents.workEmail.address
email
workEmail.address
iif(ecids != null, to_object('ECID',arrays_to_objects('id',explode(ecids))), null)
identityMap
Detta är ett beräkningsfält.
marketoIsDeleted
isDeleted
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)
b2b.convertedContactKey
Detta är ett beräkningsfält.
iif(mktoCdpCnvContactPersonId != null && mktoCdpCnvContactPersonId != \"\", to_object(\"sourceType\", \"Marketo\", \"sourceInstanceID\", \"${MUNCHKIN_ID}\", \"sourceID\", mktoCdpCnvContactPersonId, \"sourceKey\", concat(mktoCdpCnvContactPersonId,\"@${MUNCHKIN_ID}.Marketo\")), null)
personComponents.sourceConvertedContactKey
Detta är ett beräkningsfält.
NOTE
The to_object('ECID',arrays_to_objects('id',explode(ecids))) källfält är ett beräkningsfält som måste läggas till med Add calculated field i användargränssnittet för plattformen. Se självstudiekursen om lägga till beräknade fält för mer information.

Nästa steg

Genom att läsa det här dokumentet har du fått insikt i mappningsförhållandet mellan Marketo datauppsättningar och deras motsvarande XDM-fält. Se självstudiekursen om skapa Marketo källanslutning för att slutföra Marketo dataflöde.

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