Nesta página: Entenda o que são campanhas de Ação e siga as etapas principais para criar uma para que você possa enviar comunicações em lote agendadas simples, como ofertas promocionais, anúncios ou atualizações de políticas.
Sobre campanhas de ação about
As campanhas de ação (ou campanhas programadas) permitem criar comunicações ad-hoc simples em lote para casos de uso de marketing, como ofertas promocionais, campanhas de engajamento, comunicados, avisos legais ou atualizações de políticas.
Para exibir os cronogramas da campanha de Ação, use o menu unificado Calendário. Saiba como usar o Calendário.
➡️ Conheça este recurso no vídeo
Etapas principais para a criação de campanhas de Ação steps
Antes de começar com campanhas, verifique os seguintes pré-requisitos listados nesta seção. Depois que esses pré-requisitos forem atendidos, você poderá começar a criar sua campanha:
- Definir as propriedades da campanha Action
- Configurar a ação da campanha
- Editar o conteúdo da campanha de ação
- Definir o público da campanha de ação
- Agendar a Campanha de ação. Opcionalmente, enviar usando ondas para entregar a mensagem em lotes ao longo do tempo.
- Revisar e ativar a campanha de ação
Saiba mais sobre o fluxo de trabalho completo de criação de campanha com guias específicos de tipo →
Vídeos tutoriais video
Saiba como criar uma campanha de Ação.
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces Action campaigns (also called Scheduled campaigns) for simple ad-hoc batch communications and lists, in order, the six key steps to create one.
Intents:
- Understand what an Action campaign is and which use cases it covers
- Know the order of the steps to create an Action campaign
- Find the page for each creation step
- Find where to check the prerequisites before creating a campaign
- Know that sending using waves is an optional part of the scheduling step
Glossary:
- Action campaign (also called Scheduled campaign): Campaigns for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates (product-specific)
- Send using waves: Optional way to deliver the message in batches over time, offered in the scheduling step
Guardrails:
- Available channels vary based on your licensing model and add-ons.
Prerequisites and permissions:
- The prerequisites must be met before you start creating a campaign. They are listed in the Prerequisites section of the Get started with campaigns page.
Terminology:
- Canonical name: Action campaign — variants: Scheduled campaign
FAQ:
- Q: What are Action campaigns used for? — Action campaigns (or Scheduled campaigns) allow for simple ad-hoc batch communications for marketing use cases like promotional offers, engagement campaigns, announcements, legal notices, or policy updates.
- Q: What are the steps to create an Action campaign? — In order: define the Action campaign properties, configure the campaign action, edit the Action campaign content, define the Action campaign audience, schedule the Action campaign, then review and activate the Action campaign.
- Q: Can I deliver the message in batches? — Yes. When you schedule the Action campaign, you can optionally send using waves to deliver the message in batches over time.
- Q: Which channels are supported? — See the table in the “Channels in journeys & campaigns” section. Available channels vary based on your licensing model and add-ons.
- Q: Where do I check the prerequisites? — In the Prerequisites section of the Get started with campaigns page.
Related pages:
- Prerequisites before creating a campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md#prerequisites)
- Supported channels: Channels in journeys & campaigns (channels/gs-channels.md#channels)
- Step 1, campaign properties: Define the Action campaign properties (campaigns/campaign-properties.md)
- Step 2, action: Configure the campaign action (campaigns/campaign-action.md)
- Step 3, content: Edit the Action campaign content (campaigns/campaign-content.md)
- Step 4, audience: Define the Action campaign audience (campaigns/campaign-audience.md)
- Step 5, schedule: Schedule the Action campaign (campaigns/campaign-schedule.md)
- Delivering in batches over time: send using waves (delivery/send-using-waves.md)
- Step 6, review and activation: Review & activate the Action campaign (campaigns/review-activate-campaign.md)
- Complete campaign creation workflow with type-specific guides: Get started with campaigns (campaigns/get-started-with-campaigns.md#workflow)