In questa pagina: Scopri i passaggi chiave per generare e avviare una campagna orchestrata in Adobe Journey Optimizer, dalla creazione e pianificazione all’orchestrazione delle attività, al monitoraggio dell’esecuzione e all’analisi dei risultati.
Questa pagina illustra i passaggi essenziali per creare e avviare una campagna orchestrata, dalla configurazione e progettazione al monitoraggio e reporting.
Passaggio 1: creare e pianificare la campagna create
Prima di tutto, devi creare la tua campagna orchestrata e definire quando deve essere eseguita. Che si tratti di una campagna push una tantum o di una campagna multicanale ricorrente, avrai il pieno controllo su tempistica e frequenza.
➡️ Scopri come creare e pianificare una campagna.
Passaggio 2: orchestrare le attività della campagna orchestrate
Una volta creata la campagna, è il momento di progettare la logica che sta alla base. Utilizzando un’area di lavoro visiva, puoi combinare attività di targeting, consegna e controllo del flusso per modellare l’esperienza cliente.
➡️ Scopri come orchestrare le attività
Passaggio 3: aggiungere la personalizzazione personalize
Nelle attività di canale, personalizza i messaggi con attributi di profilo e attributi di destinazione dalla tabella di lavoro (inclusi gli array di raccolta di arricchimento).
➡️ Scopri come aggiungere la personalizzazione nelle campagne orchestrate
Passaggio 4: avvia e monitora la campagna start
Ci sei quasi! Esegui prima la campagna in modalità di test per individuare eventuali problemi. Quindi pubblicala e monitora l’esecuzione live in tempo reale: tieni traccia dell’avanzamento, verifica la presenza di errori e osserva come fluiscono i profili in ogni passaggio.
Passaggio 5: Analizzare e creare rapporti sui risultati report
Dopo l’avvio, utilizza i rapporti incorporati per capire cosa ha funzionato e cosa potrebbe essere migliorato. Le dashboard in tempo reale e le analisi approfondite consentono di ottimizzare le campagne future e di perfezionare la strategia.
➡️ Ulteriori informazioni sul reporting
Per andare oltre: eseguire il retargeting in base al coinvolgimento retarget
Una volta eseguita la campagna, puoi fare un ulteriore passo avanti eseguendo il retargeting dei profili in base al modo in cui hanno interagito con il messaggio, sia che lo abbiano aperto o fatto clic su un collegamento. Questo consente di rispondere con messaggi personalizzati, coinvolgere nuovamente gli utenti inattivi o raddoppiare l’interesse.
➡️ Scopri come eseguire il retargeting in base agli eventi di feedback
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page walks through the key steps to build and launch an Orchestrated campaign in Adobe Journey Optimizer, from creation and scheduling to orchestrating activities, adding personalization, monitoring execution, reporting, and retargeting.
Intents:
- Create and schedule an Orchestrated campaign, as a one-time push or a recurring multi-channel campaign.
- Orchestrate campaign activities by combining targeting, delivery, and flow control activities on a visual canvas.
- Add personalization in channel activities using profile attributes and target attributes from the worktable, including enrichment collection arrays.
- Run a campaign in test mode to catch issues before publishing, then monitor live execution in real time.
- Analyze campaign results using built-in reports and real-time dashboards.
- Retarget profiles after a campaign has run, based on how they interacted with the message (such as opening it or clicking a link).
Glossary:
- Orchestrated campaign (product-specific): the campaign type covered by this page’s steps, created and scheduled, then designed with activities on a visual canvas.
- Worktable (product-specific): the source of target attributes, including enrichment collection arrays, used for personalization in channel activities.
Guardrails:
- none
Prerequisites and permissions:
- Review the general campaign prerequisites (see Get started with campaigns) before creating an Orchestrated campaign.
Terminology:
- Canonical name: Orchestrated campaign — variants: campaign
FAQ:
- Q: What is the first step in building an Orchestrated campaign? — Create and schedule the campaign, defining when it should run, whether as a one-time push or a recurring multi-channel campaign.
- Q: How do you design the logic of a campaign? — Using a visual canvas, you combine targeting, delivery, and flow control activities to shape the customer experience.
- Q: Where can personalization be added? — In channel activities, using profile attributes and target attributes from the worktable, including enrichment collection arrays.
- Q: What should be done before publishing a campaign? — Run it in test mode first to catch any issues, then publish it and monitor live execution in real time.
- Q: What can be done after a campaign has run? — Retarget profiles based on how they interacted with the message, such as whether they opened it or clicked a link, to follow up with tailored messages, re-engage inactive users, or double down on interest.
Related pages:
- To review prerequisites before creating a campaign: campaign prerequisites (campaigns/get-started-with-campaigns.md)
- To create and schedule a campaign: Learn how to create and schedule a campaign (orchestrated/create-orchestrated-campaign.md)
- To orchestrate campaign activities: Learn how to orchestrate activities (orchestrated/orchestrate-activities.md)
- To add personalization in channel activities: Learn how to add personalization in Orchestrated campaigns (orchestrated/add-personalization.md)
- To start and monitor a campaign: Learn how to start and monitor a campaign (orchestrated/start-monitor-campaigns.md)
- To analyze and report on results: Learn about reporting (orchestrated/reporting-campaigns.md)
- To retarget profiles based on engagement after a campaign has run: Learn how to retarget based on feedback events (orchestrated/retarget.md)
Personas:
- marketer: Can create and schedule an Orchestrated campaign, then orchestrate activities on a visual canvas and add personalization using profile and target attributes. Can start the campaign in test mode, then publish it, monitor live execution, and analyze results using built-in reports and real-time dashboards. Can retarget profiles after the campaign has run, based on whether they opened or clicked the message. Where: “Key steps to create an Orchestrated campaign”.
Onboarding:
- Level: Beginner
- First minimal step: Create and schedule your Orchestrated campaign, defining when it should run.
- Success check: Live execution can be monitored in real time, tracking progress, checking for errors, and seeing how profiles flow through each step.
- Previous: Review the general campaign prerequisites before creating your campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md)
- Next: Learn how to create and schedule a campaign: Create and schedule Orchestrated campaigns with Journey Optimizer (orchestrated/create-orchestrated-campaign.md); Learn how to orchestrate activities: Create Orchestrated campaigns with Adobe Journey Optimizer (orchestrated/orchestrate-activities.md)