Adobe Experience Platform release notes

Release date: March 29, 2023

Updates to existing features in Adobe Experience Platform:

Dashboards dashboards

Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.

New or updated features

User-defined dashboards
You can now sample attribute values before adding an attribute to a widget in the user-defined dashboards widget composer. A few sample values from that attribute column are available for individual attributes when creating a widget.
You can now swap the X and Y axis on your widget with the swap axis button. This saves time and provides a more ergonomic experience when adding attributes to your widgets. This saves need to find both attributes again from the attributes panel.
 You can now change the location and title of the legend within your widgets. After a legend is present on a widget, you can relocate that legend anywhere around the chart and also re-name the legend title, as you can with axis labels and the widget title.

For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.

Data collection data-collection

Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.

New or updated features

New quick start workflow for Meta Conversions API (Beta)
Access new quick start workflows under “Getting Started” from the Data Collection home screen! The quick start workflow for Meta Conversions API enables customers to rapidly collect and forward event data, server-side to Meta for ad conversions in just a few simple steps.
New quick start workflow for Mobile SDK (Beta)
Access new quick start workflows under “Getting Started” from the Data Collection home screen! The quick start workflow for Mobile SDK enables you to rapidly implement the Mobile SDK and validate basic mobile events in just a few simple steps.
Braze event forwarding extension
The Braze Track Events API event forwarding extension allows you to leverage data captured in the Adobe Experience Platform Edge Network and send it to Braze in the form of server-side events using the Braze User Track APIs.
Epsilon event forwarding extension
The Epsilon Events API extension allows you to leverage event forwarding to capture event information in the Adobe Experience Platform Edge Network and send it to Epsilon using the Epsilon Event API.
Mixpanel event forwarding extension
The Mixpanel Track Events API extension allows customers to leverage event forwarding to capture event information in the Adobe Experience Platform Edge Network and send it to Mixpanel using the Track Events API.

Data Prep data-prep

Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).

Updated features

General Availability of filtering for Adobe Analytics data
You can now use Data Prep functionalities to apply rules and conditions to filter your Analytics data before ingesting them into Real-Time Customer Profile. For more information, read the guide on filtering Analytics data for Profile ingestion.
New functions for encoding and decoding URL strings
  • The get_url_encoded function takes a URL as input and replaces or encodes special characters with ASCII characters.
  • The get_url_decoded function takes a URL as input and decodes ASCII characters into special characters.

For more information, read the Data Prep functions guide. For a comprehensive list of reserved characters and their corresponding encoded characters, read the guide on special characters.

For more information on Data Prep, please read the Data Prep overview.

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New destinations

Adobe Commerce connection GA
The Adobe Commerce destination connector (now generally available) lets you select one or more Real-Time CDP audiences to activate to your Adobe Commerce account to deliver a dynamic personalized experience for your shoppers.
Snap Inc connection GA
The Snap Inc destination connector (now generally available) allows marketers to import user segments created in Experience Platform into Snapchat Ads and use them to target their ads.
(API) Oracle Eloqua connection
Use the API-based connection to Oracle Eloqua to plan and execute campaigns while delivering a personalized customer experience for their prospects in Oracle Eloqua.
(Beta) Amazon Ads connection
The Amazon Ads integration with Adobe Experience Platform provides turn-key integration to Amazon Ads products, including the Amazon DSP (ADSP). Using the Amazon Ads destination in Adobe Experience Platform, users are able to define advertiser audiences for targeting and activation on the Amazon DSP.
Marketo Measure Ultimate connection
Marketo Measure (formerly Bizible) gives marketers insight into which marketing efforts are the most effective in driving revenue and maximizing return on investment for their company. The destination enables the business-to-business (B2B) data flows from Adobe Experience Platform to Marketo Measure. The card is only available to Marketo Measure Ultimate customers.
TikTok connection
Build custom audiences on TikTok with your data for targeting with your ad campaigns.
Zendesk connection
Use this destination to create and update identities within a segment as contacts within Zendesk.

New or updated functionality

New access control permission for destinations: Activate Segments without Mapping
The new permission gives users the ability to activate segments to existing destinations, without displaying the mapping step. Users can add and remove segments in activation workflows, but cannot add or remove mapped attributes or identities.

Fixes and enhancements

We are releasing a bug fix for PGP/GPG encryption in file-based destinations for Real-Time CDP. With this change, existing file-based destinations currently using encryption will generate a filename with a different extension than before.

  • Current extension when using encryption: filename.csv
  • Future extension when using encryption: filename.csv.gpg

For more general information on destinations, refer to the destinations overview.

Experience Data Model (XDM) xdm

XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.

Updated features

CSV to schema recommendation
You can now upload your local files to create machine learning generated schemas that eliminate the need to manually create a schema. From the Sources workspace, upload a sample CSV file, and Adobe machine learning algorithms will suggest a schema for you based on the target fields. See the documentation for more information."

New XDM components

Component type
Offer Item
Class which represents an Offer.
Decision Item
An item which can be subjected to decisioning. The output of a decisioning process is one or more decision items.
Media Session Server Timeout
This indicates the amount of time, in seconds, that passed between the user’s last known interaction and the moment the session was closed.
Field Group
XDM Profile Computed Attributes
This adds computed attributes from internal Adobe services to incoming customer data. This should not be used by customers to ingest data.
Data Type
Refund Item
Indicates whether a refund is associated with an order and defines the type of refund, the amount, and the associated currency.
Data Type
Category data
This new datatype represents the category of a product.
Adobe Target Classification Fields
A new XDM schema was created for Target Classification datasets. It contains a set of meta-data fields that classify Target activities and experiences.

Updated XDM components

Component type
Field Group
Content Component Details
uri-reference was removed from Content Component Details
Field Group
AJO Entity tags
Added AJO Entity tags to AJO Entity Fields, that correspond to a Journey or Campaign
Field Group
Added several fields for Journey Orchestration Step Event Common Fields
Field Group
Added several XDM event types for Media Reporting.
Field group
Workfront Change Event
The Full Record and Accessor Employee Ids field groups were added.
Data Type
Product list item
The Refund Amount was added to indicate the amount refunded for the item, if any.
Data Type
Refunds List was added to list of the refunds for this order.
Data Type
Product List Item
Product categories was added to list of the category data of this product.
Data type
Session details information
Added the pev3 string field that indicates the type of the media stream used for reporting. Also added the pccr property indicates whether a redirect occurred.
Data type
Requisition List
Provides the requisition list properties. They include name, ID and description.
Data type
The Commerce data type was updated to include requisitionListOpens, requisitionListAdds, requisitionListRemovals, and requisitionList.

For more information on XDM in Platform, read the XDM System overview.

Query Service query-service

Query Service allows you to use standard SQL to query data in Adobe Experience Platform Data Lake. You can join any datasets from data lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.

Updated features

Attribute based access control on the accelerated store
Use Attribute-based Access Control with Data Distiller to define access control on all datasets on the accelerated store. This controls access to the custom data models created by users and stored on an accelerated store to power custom dashboards.

For more information on Query Services, refer to the Query Service overview.

Real-Time Customer Data Platform B2B Edition b2b

Built on Real-Time Customer Data Platform (Real-Time CDP), Real-Time CDP B2B Edition is purpose-built for marketers operating in a business-to-business service model. It brings together data from multiple sources and combines it into a single view of people and account profiles. This unified data allows marketers to precisely target specific audiences and engage those audiences across all available channels.

Updated features

To provide a more accurate representation of profiles in your system, the system no longer includes internal profiles in the total profile count or the addressable audience metric for the Real-Time Customer Data Platform B2B Edition. Starting today, you may see a one-time drop in the total profile count/addressable audience metric. None of your data has been erased, this is simply a change to the count. Please contact your Adobe executive with any concerns you may have

To learn more about Real-Time CDP B2B Edition, read the Real-Time CDP B2B Edition overview.

Segmentation Service segmentation

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

New or updated features

Profile metrics
To give you a more accurate representation of profile metrics, membership breakdown and churn metrics are being combined and are now calculated over a 24-hour period. More information is available in the Segmentation UI guide

For more information on Segmentation Service, please see the Segmentation overview.

Sources sources

Adobe Experience Platform can ingest data from external sources and allows you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third-party software, and your CRM system.

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Updated features

Beta availability of Chatlio
The Chatlio source is now available in beta. Use the Chatlio source to stream your Chatlio events data to Experience Platform. For more information, read the Chatlio overview.
Beta availability of
The source is now available in beta. Use the source to stream your customer events data to Experience Platform. For more information, read the overview.
Beta availability of Pendo
The Pendo source is now available in beta. Use the Pendo source to stream your product analytics data to Experience Platform. For more information, read the Pendo overview.
Support for draft dataflows
You can now use the Flow Service API to set your dataflows to a draft state. Drafted dataflows can later be updated and published with new information. For more information, read the guide on setting your sources dataflows as drafts.

To learn more about sources, read the sources overview.