Get started for marketers acs-gs-marketers

This guide gives an overview of the key functionalities of Campaign v8, for marketers transitioning from Campaign Standard to Campaign v8.

You can access Adobe Campaign v8 via the client console or the Web user interface. The web interface lets you create, manage and execute key marketing actions. The new Adobe Campaign Web interface offers a modern and intuitive user experience to simplify marketing campaign design and delivery. Learn more.

With the migration, all your data from Campaign Standard is imported in Campaign v8, ensuring a smooth transition with minimal disruption to your ongoing operations.

You can continue to use your existing credentials to log in and connect to your new Adobe Campaign v8 instance. Once logged in, you can find all your profiles and workflows being migrated, allowing you to continue to work on your campaigns.

The primary difference is in the user interface. Below a comparison of the same workflow in the 2 interfaces:

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Discover the Campaign Web User Interface acs-gs-marketers-ui

In the video below, learn how to access and navigate the Campaign Web user interface and how to customize the inventory lists.

For more details, please refer to the documentation below:

Create and manage profiles and audiences acs-gs-marketers-profiles-and-audiences

The general concepts for creating and managing profiles and audiences in Campaign v8 is the same as in Adobe Campaign Standard. Learn how to start with profiles and audiences in this section.

You can find below a few useful links for you to start with.

Manage profiles acs-gs-marketers-profiles

In Adobe Campaign, a profile is a record stored in the database, serving as a key component to create audiences for deliveries and add personalization data to your content.

Manage audiences acs-gs-marketers-audiences

Audiences are sets of profiles who share similar behaviors and/or characteristics. This collection of people can either be generated, selected, or loaded. Once created, audiences can be leveraged as the target population of your deliveries.

Learn how to build and manage audiences, how to select audiences for a delivery, and define control groups, in this video:

Refer to Get started with Audiences for more information.

As in Campaign Standard, you can add a control group to your delivery. You can define a control group to avoid sending messages to a portion of your audience, and compare post-delivery behavior with the main target. This option helps you measure the impact of your campaign.
Learn how to set a control group.

Manage subscriptions acs-gs-marketers-sub

You can manage and create your services such as newsletters, and to check the subscriptions or unsubscriptions to these services. Key steps are globaly the same as in Campaign Standard. Learn more in the pages below:

Use plans, programs and campaigns acs-gs-marketers-plans

Adobe Campaign v8 allows you to configure your folder hierarchy for marketing plans and programs. Plans, programs and campaigns capabilities are similar with Camapign Standard and with Campaign v8.

Learn more in the Plans and programs documentation.

You can find below useful links to start with. Changes which can affect your user experience are highlighted in the Availability notes.

Create a campaign acs-gs-marketers-campaign

Adobe Campaign allows you to orchestrate easily your targeted marketing initiatives, using the built-in campaign management capability. With the ability to define a schedule, you can plan the duration and timing of your campaigns to align with strategic objectives and maximize audience engagement.

Follow the documentation below to learn more about campaigns:

Create a workflow acs-gs-marketers-wf

The workflow user interface has been fully reimagined in Campaign Web user interface to facilitate usage, configuration, execution, and troubleshooting. As you already experienced in Campaign Standard, with workflows, you can orchestrate the full range of processes and tasks, improve the speed and scale of every aspect of your marketing campaigns, from creating segments and preparing messages to delivery. Plus, you can get your channels in sync with a single, easy-to-use interface for campaign orchestration.

Understand how workflows work and how to create a targeting workflow in this video:

Get more details with the Worklow documentation.

Adobe Campaign Web user interface features a query modeler in workflows that simplifies the process of filtering the database based on various criteria. Learn more about the query modeler

To understand the purpose and functionality of each activity within your workflow, explore the detailed information available on workflow activities

Maximize your workflow’s efficiency by reviewing the Guardrails and limitations for workflows.

Create and manage deliveries acs-gs-marketers-deliveries

With Campaign Web User Interface, as a marketer, you can create standalone deliveries from the Deliveries left menu, or create deliveries in the context of a workflow, included or not in a campaign. Key steps are aligned with your previous experience in Campaign Standard. Learn how to create a delivery in the following section: Delivery creation and management documentation.

Useful links:

Email delivery acs-gs-marketers-email

Learn how to create an email delivery from scratch, define the audience, design the content, simulate preview, and send a proofin this video:

Learn how to create your first targeted email in the Create your first email documentation

In Campaign v8, the detailed steps for creating, testing, and sending an email delivery are similar to Campaign Standard.

SMS delivery acs-gs-marketers-sms

SMS deliveries provide a practical and efficient way to send text messages to your customers’ mobile devices. With this feature, you can create, personalize, and preview text-based messages for effective communication.

In Campaign v8, the detailed steps for creating, testing, and sending an SMS delivery are similar to Campaign Standard.

Push notifications acs-gs-marketers-push

Push notifications are essential for reaching out to your mobile app users, even when they are not actively using your app. They serve various purposes like providing updates, driving specific actions, and notifying about deals.

In Campaign v8, the detailed steps for creating, testing, and sending a push notification delivery are similar to Campaign Standard.

Direct mail acs-gs-marketers-direct-mail

Direct mail is an offline channel that allows you to produce files to mass deliver personalized letters to your customers such as postcards, flyers, or catalogs. When creating a direct mail delivery, Adobe Campaign automatically generates an extraction file containing all the targeted profiles and selected data, such as postal addresses and profile attributes.

In Campaign v8, the detailed steps for creating, testing, and sending a direct mail delivery are similar to Campaign Standard.

In-App channel acs-gs-marketers-in-app

Note that the In-App channel is not available in Campaign v8. If you need to send in-app notifications, reach out to your Adobe Representative.

Create and manage landing pages acs-gs-marketers-lp

Adobe Campaign v8 web user interface comes with a reimagined user experience for landing pages. Campaign allows you to create, design, and share landing pages. Landing pages enable you to direct your users to online forms where they can update their data, opt-in/out from receiving your communications, or subscribe to a specific service such as a newsletter.

As a Campaign Standard user transitoning to Campaign v8, your existing landing pages have been migrated to Campaign Web user interface. You can access the same range of capabilities.

Learn more about landing pages in the following sections:

Reporting acs-gs-marketers-reporting

Adobe Campaign provides a set of reporting tools. As an administrator, you can create and configure reports to share with other Campaign users.

Adobe Campaign suite of reporting tools provides valuable insights into the effectiveness of your marketing efforts, allowing you to optimize your campaigns for maximum impact. Learn more in the Reporting documentation.

In addition, aligned with the Adobe Campaign Standard experience, the Dynamic Reporting is available to you in Campaign v8, for your email deliveries. Itprovides fully customizable and real-time reports to measure the impact of your marketing activities. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks. Learn more in the Dynamic reporting documentation

Adobe Campaign offers three different reports: