Release Notes
Adobe Brand Visibility is updated regularly with new features, enhancements and bug fixes. Review the release notes below to learn what is changed in each release.
2026-08-20
What’s new:
- Simplified Mentions and Citations Metrics for Paying Customers - The metrics Responses with Mentions and Responses with Citations are renamed to Mentions and Citations. Individual occurrence counting is removed in favor of simpler, response-based counts.
2026-08-04
What’s new:
- Adobe Brand Visibility is now Generally Available - LLM Optimizer is rebranded as Adobe Brand Visibility, with a unified enterprise workflow. See What’s New in Adobe Brand Visibility.
- AI Visibility - Real-time brand presence across AI search, powered by Semrush Enterprise AIO data, with competitive benchmarking.
- Self-Service Brand & Domain Onboarding - Manage multiple brands as a paying customer, or a single domain as a trial user. See Quickstart.
- Prompt Strategy - High-impact prompts sourced from Semrush, Google Search Console, Synthetic Personas, and Citation Attempts. See Prompt Management.
- Brand Presence - Continuous monitoring of Share of Voice, Brand Visibility, and Source Visibility metrics.
- Opportunity Workspace - Organize optimization strategy with deployment tracking and lifecycle management.
- Impact Measurement Engine - Measure the effectiveness of Recover Content Visibility optimizations by tracking citation rate changes.
2026-08-01
What’s new:
- Announced the Adobe Brand Visibility launch on August 3, with upgraded AI Visibility, Prompt Strategy, Brand Presence metrics, and Opportunity Workspace features.
2026-06-05
What’s new:
- Referral Traffic Insights Enhancements - Model and platform changes are now visualized with vertical markers and hover tooltips, including a marker for the May 7 ChatGPT linking update.
- Optimize at Edge: Claude Support - Content optimization workflows now support Claude models.
- CDN Onboarding Enhancements - Fastly support expanded for AEM Cloud Service Managed CDN with WAF-protected domains, using 1-click onboarding.
2026-05-22
What’s new:
- Preview Mode Enhancements - Locked opportunities display experience previews across all opportunity types.
- PDF Export Expansion - PDF export is now available for Reddit, YouTube, and Cited Analysis opportunities.
- Prompting Strategy Checklist - A five-step guided setup covering CDN, Google Search Console, web analytics, manual prompt upload, and prompt suggestions. See Quickstart.
- Customer Configuration Improvements - Automatic brand market addition during CSV upload, a new CSV preview step, and AWS region selection for BYOCDN log forwarding.
2026-05-09
What’s new:
- Google Analytics integration - Now generally available for paying customers to measure Referral Traffic.
- Brand Presence Enhancements - Sentiment Movers now includes a Region column, Insights Tables are reordered by metric value, the Market Landscape legend is filtered, and data outage periods are visualized.
- Opportunities: CSV Export - Export 4xx/5xx/403 error opportunity data grouped by URL and User Agent.
2026-04-25
What’s new:
- Brand-Centric Experience Enhancements - A list view for brands with sortable columns, Category Management with search and inline editing, and an improved primary URL selection and onboarding wizard. See Brand Centric experience.
- Agentic Traffic Support - Bot taxonomy expanded to include OAI-AdsBot and Google Action Agent variants.
- Optimize at Edge for Adobe Managed CDN - 1-click setup now available in the UI for AEM Cloud Service Fastly CDN customers.
- Chrome extension for Optimize at Edge Validator - Released an extension to validate routing, check failover headers, and verify human traffic bypass.
- AI Content Visibility Checker - Updated extension with clearer action paths, guided next steps, downloadable reports, and shareable insights.
- Wikipedia Opportunity - Export recommendations as structured PDFs with performance benchmarks and visual indicators.
Bug fixes:
- Fixed owned citation count deduplication and display in Brand Presence.
- Fixed handling of non-ASCII characters in brand aliases and topic names in Customer Configuration.
2026-04-03
What’s new:
- Brand-Centric Experience - Now Generally Available - New customers default to the brand-first UI with onboarding-driven setup. See Brand Centric experience.
- Adobe Analytics integration - Now Generally Available - Paying customers can connect Adobe Analytics to measure referral traffic and business impact.
- Updated Trial Experience - A guided path for deploying optimizations across 10 URLs for one opportunity type; other opportunities are blurred for paying customers. See Quickstart.
- Notifications - An in-app bell notification alerts you when optimizations go live.
2026-03-14
What’s new:
- CDN Configuration Redesign - A modular, task-card layout with support for staging and production environments. See BYOCDN Log Forwarding Overview.
- Brand Presence Enhancements - Multi-select topic filtering with aggregated insights, a gated User Intent column, and improved Share of Voice filtering.
- Regional & Platform Support - UAE and Kuwait region support added.
2026-03-06
What’s new:
- Overview Progress Banner - A five-step onboarding banner with completion tracking and a guided step flow. See Quickstart.
- Google Search Console Prompt Table Redesign - Checkbox selection with bulk “Add selection” and “Ignore selection” actions. See Prompt Management.
- LLM Optimizer Icon in Adobe Experience Cloud - A new icon added for paying customers’ easy access.
2026-03-03
What’s new:
- Market Expansion (Hong Kong) - Hong Kong added to the country code map for market selection.
- Unified Popularity Model Support - Both AI and human prompts now use LLM-based popularity estimation, with improved tooltips. See Best Practices for Categories, Topics, Prompts, and Others to Track.
- Markdown Filter Support - Added .md content type filtering with improved URL extension detection in URL Inspector.
- Tooltip Enhancements - Truncated names and column headers now display full text on hover.
2026-02-21
What’s new:
- LLMO University - A curated video library for learning Adobe Brand Visibility features and GEO best practices. See Best Practices.
- Citation Readability Banner - The Overview page now shows content readability for AI models, with a Recover Content Visibility call-to-action.
- Opportunity Suggestions Improvements - Consistent summarization ordering, selectable FAQ suggestions, corrected Wikipedia warnings, and an Optimized checkmark that replaces the citability score. See Opportunities Overview.
Bug fixes:
- Fixed the URL Inspector Market column disappearing when a filter is applied.
- Fixed an infinite refresh loop in Referral Traffic at 110% browser zoom.
- Fixed a visual flash in the CDN Configuration panel during loading. See BYOCDN Log Forwarding Overview.
2026-02-16
What’s new:
- Google Search Console Integration - Now Generally Available - Direct integration with Google Search Console for suggested prompts based on search queries. See Best Practices for Categories, Topics, Prompts, and Others to Track.
- Ignore Suggested Prompts from Google Search Console - Mark Google Search Console-suggested prompts as ignored to focus your workspace. See Prompt Management.
- Global (WW) Region Support Update - Global region configuration now automatically defaults to the US region.
- S3 Credential Rotation for CDN Log Forwarding - Fastly and Akamai CDN users can rotate S3 credentials directly from Customer Configuration.
Bug fixes:
- Fixed URL Inspector filter application to cited domains data.
- Fixed Brand Presence Market badge cutoff in flex containers.
- Resolved a stack overflow error on the Overview page with large Brand Presence datasets.
2026-02-07
What’s new:
- Weekly Email Digest with Key Metrics - An optional weekly summary highlighting key Adobe Brand Visibility metrics.
- In-Product Bite-Sized Video Tutorials - Contextual videos added across the product for quick learning.
- UI Terminology Update: “Region” to “Market” - Updated terminology throughout the UI.
- Automatic CDN Configuration Checks - Verification of page access blocking, with guided recommendations. See BYOCDN Log Forwarding Overview.
- Smarter Device Type Filtering for LLM Referral Traffic - Filters now dynamically adjust based on available data. See Referral Traffic.
- Contextual Help Tooltips for Referral Traffic - Inline help tooltips added for quick explanations.
- New Wikipedia Analysis Experience (Offsite Optimization) - A dedicated UI for improving Wikipedia presence, with Article Details, Market Comparison, and Suggestions tabs. See Wikipedia Analysis.
- Basic Access Control (Paid Customers Only) - Access control using IMS user profiles, available to paying customers upon request. See Access control.
2026-01-23
What’s new:
- Taiwan Region Support for Categories - Categories now support Taiwan as a selectable region.
- AI-Generated Content for the LLM-Friendly Summaries Opportunity - The Add LLM-friendly Summaries opportunity now includes AI-generated summary suggestions for review and editing.
- In-Product “What’s New” Dialog - A dialog appears when release notes are published, to notify users of new capabilities. See What’s New in Adobe Brand Visibility.
- Improved Custom Week Selection - A multi-select picker for easier date selection as historical data coverage expands.
2026-01-06
What’s new:
- Prompt Library Download Now Available - Download a curated Prompt Library from the Customer Configuration page, based on research with industry experts and analysis of 6,000+ customers.
- URL-Level Optimization Opportunities - Visual indicators in URL Inspector surface URLs with optimization opportunities, and a URL Details dialog provides deeper insights.
- Enhanced “Other BYOCDN” Onboarding - Support expanded for any customer CDN configuration. See Other (Manual Upload).
- Execution Counts in URL Details - View execution counts for both topics and prompts in the URL Inspector URL Details dialog.
- Unique Agents in Agentic Traffic Insights - A new Unique Agents column displays agent counts and names via popovers.
- Google AI Mode Support in Germany - Brand Presence tracking now includes Google AI Mode support in Germany.
- Enhanced Brand Presence Export - The Data Insights export now includes trend data for Visibility Score, Mentions, and Owned Citations. See Brand Visibility Overview.
- Topic Rationale Popovers Added - Popovers explain why topics are popular or categorized in specific ways. See Prompt Management.
2025-12-15
What’s new:
- Cited Domains insight - A new insight in URL Inspector rolls up citations to the domain level, to identify external domains influencing your brand narrative.
2025-12-03
What’s new:
- Citation Attempts insight - Available for owned URLs, showing when LLMs fetch pages as potential sources; excludes training bot traffic. See Citation Attempt.
- Agentic Traffic filtering - You can now filter by Media fetchers and Action Agents in Agentic Traffic. Action Agent hits indicate task attempts, and Media fetchers retrieve visual assets.
- Total prompt executions - Shown in the URL Inspector URL details dialog, with aggregate execution counts at the Topics level.
2025-12-01
What’s new:
- Customer Configuration audit trail - Full timestamps and user attribution across all entries.
- Category and brand alias editing - Edit existing categories and brand aliases for greater flexibility in Customer Configuration.
- Visual change indicators - Blue dots highlight newly added or modified prompts, categories, brand aliases, and other brands.
- Market Comparison chart enhancement - Other brands configured in Customer Configuration are now selectable in the Market Comparison chart.
- LLM Readability column - Added to URL Performance Analysis in the Agentic Traffic view to show page content visibility to bots.
2025-11-24
What’s new:
- Overview page - A high-level insights view with direct navigation; shareable and exportable to PDF.
- Customer Configuration enhancement - Displays all prompts (user-added and auto-generated) as centralized Topics and prompts tracking.
- Aggregated prompt executions - Displayed at the Topics level for a clearer view of frequently executed topics. See Prompt Management.
- Accessibility improvements - Multiple enhancements made to improve accessibility.
2025-11-14
What’s new:
- Improved login experience - An in-app IMS Org selector for easy switching.
- Automated refresh on Customer Configuration - Displays generated categories during onboarding.
- Topics and Prompts counts - Added to the Topics Filter and Prompts count for each Topic in the Data Insights Table. See Prompt Management.
- Agentic Traffic Insights - Global Trend view added to the Agentic Traffic Trend chart for comparison with global trends.
- User Agent filter - Added to Agentic Traffic for deeper traffic source analysis.
- Unique agents in exported results - Clearer insights into unique agents hitting each URL in Agentic Traffic.
Bug fixes:
- Fixed mobile rendering issues with disappearing charts.
- Fixed platform-specific query caching that could produce incorrect execution data.
2025-10-30
What’s new:
- Brand Presence - AI-generated prompts are now available during site onboarding, and auto-generated during the next execution cycle for existing sites.
- Agentic Traffic Insights - A Global Trend view in the Agentic Traffic Trend chart enables brand comparison with global trends.
- Customer Configuration - Map exact URLs or URL prefixes when creating categories.
Bug fixes:
- Fixed encoding issues in CSV import and export for prompts, to ensure full character support.
2025-10-14
General Availability:
- Adobe LLM Optimizer - General availability announcement for understanding and improving brand visibility in AI-powered search. See Adobe Brand Visibility Overview.
- Brand Presence - Track brand appearance across LLMs with mentions, citation, sentiment, and share of voice insights.
- Agentic & Referral Traffic Insights - Understand LLM interactions with your content and how citations drive user visits.
- URL Inspector - Analyze page performance in AI-driven search and competitive citation visibility.
- Optimization Opportunities - Prescriptive recommendations to boost brand visibility.
- Collaboration - Invite teammates and export insights as CSV for deeper analysis.
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