Release Notes

Adobe Brand Visibility is updated regularly with new features, enhancements and bug fixes. Review the release notes below to learn what is changed in each release.

2026-10-03

What’s new:

  • AI Visibility
    • Explicit monthly snapshots – A month selector replaces rolling date ranges, with month-over-month KPI comparisons and a “Data through” indicator for the current month, so what you select matches how the underlying data is calculated.
  • Agentic Traffic & Referral Traffic
    • Persistent custom date ranges – Custom week selections, including partial weeks, now stay intact across refreshes and shared URLs, so a shared link opens to the exact dates you chose.
  • Opportunities & Opportunity Workspace
    • Clearer optimization checks – In an experiment’s URL list, optimized pages now show a green check and pages not confirmed as optimized show an orange warning with the HTTP status code, so you can see which pages still need attention.

Bug-fixes

  • Fixed removed competitors lingering in AI Visibility; they now disappear immediately from Market Comparison and Historical Comparison, with a loading overlay while metrics refresh.
  • Fixed the Agentic Traffic and Referral Traffic dashboards falling back to stale weeks and unexpectedly selecting Custom Weeks instead of using the current available data.
  • Fixed Prompt Strategy crashing entirely when a competitor domain was missing.
  • Fixed Opportunity Workspace content diff previews failing on stale download links; they now report missing source files.
  • Fixed deployed optimizations being labelled “Not Optimized” when their source content changed or Last-Modified headers were missing; they now stay “Optimized” with an explanatory warning.
  • Multiple localization fixes

2026-09-26

What’s new:

  • Brand Claims

    • Report-level feedback – On a Brand Claims report, a claim cluster, or inline from the Top Claims / All Claims lists, you can now rate a claim thumbs-up/down with a comment, so the claims surfaced get more accurate over time.
  • AI Visibility

    • Persistent model selection – Your chosen AI model now carries across the AI Visibility, Prompt Research, and Competitor Research tabs, so you’re not re-selecting it every time you switch views.

    • Root-domain data indicator – In AI Visibility and Monthly Audience, a “Root domain data” badge appears when you’ve selected a subdomain or subfolder, so you don’t mistake root-level numbers for data scoped to your selection.

  • URL Inspector

    • Multi-model platform filter – The platform filter now supports multi-select with an “All models” view so you can compare citation behavior across models.

    • Platform logos in citation details – Citation detail views show each AI platform’s logo instead of a code list, so you can identify a citation’s source at a glance.

    • Offsite opportunities from cited URLs – Third-party URLs cited by AI platforms, shown in URL Inspector’s citation list, now surface an optimization badge linking to the matching Offsite Opportunity, so you can act on the gap directly instead of tracking it down separately.

  • Agentic Traffic

    • Meta AI and GitHub Copilot platforms – Both are now selectable in the Agentic Traffic platform filter, so their traffic is attributed correctly instead of folding into an “other” bucket.
  • Prompt Strategy

    • Optional dismiss reason – When dismissing a suggested prompt in Prompt Suggestions, you can now note why, so future suggestions get better calibrated instead of repeating the same rejected ones.

    • On-demand Search Console refresh – From Prompt Suggestions, pull a fresh GSC data set on demand instead of waiting on the schedule, with an accurate cooldown timer instead of a hardcoded “10 minutes.”

  • Prompt Library

    • Unlimited tag nesting – In the Prompt Library’s tag filter and picker (including CSV tag import/export), custom tags now support arbitrarily deep nesting, so your taxonomy isn’t capped by the tool’s structure.
  • Opportunities & Opportunity Workspace

    • Add experiment prompts to your library – From an experiment’s performance report, promote prompts with a proven citation-rate lift straight into your Prompt Library, so winning prompts get reused instead of staying buried in a one-off report.

    • Cancel an in-progress optimization – From a running geo experiment, cancel it mid-flight with a confirmation dialog showing what gets rolled back, so a bad experiment doesn’t have to run to completion before you can stop it.

    • Content Opportunities CSV export – The FAQ, Readability, Summarization, and TOC opportunity sections now export suggestion-level CSV, so you can analyze or share recommendations outside the app.

Bug fixes:

  • Fixed a case where switching organizations could briefly show the wrong organization’s data.

  • Fixed the filter popover Apply button rendering off-screen on short/mobile-height windows.

  • Multiple localization fixes.

  • Fixed trial-gated opportunity cards showing fully blurred instead of visible-but-locked, so trial customers can see what they’d unlock before upgrading.

  • Tag creation, renaming, and deletion now automatically retry on a transient server hiccup instead of surfacing an error you had to manually retry.

  • Fixed coverage-gap prompt recommendations loading from the wrong data source and showing up empty.

  • Fixed subfolder-tracked brands incorrectly scoping to the parent domain’s data, which was overstating or misattributing visibility for product-line-specific brands.

2026-09-19

What’s new:

  • Custom Tags in Early Access for paying customers – Custom tags with bulk operations let paying customers organize large prompt libraries around their own taxonomy instead of the tool’s default categories.
  • Multi-select platform filter in Agentic and Referral Traffic – Filter by more than one platform at once across both dashboards.

Bug fixes:

  • Fixed Brand Claims localization issues.

2026-09-12

What’s new:

  • On-demand Brand Claims for trial customers – Trial customers can trigger a Brand Claims run themselves.
  • Source column in Prompt Library CSV exports – Prompt exports now include the underlying source value directly, so customers doing downstream analysis don’t have to cross-reference the app to know where a prompt came from.
  • Expanded agentic bot classification – Several newly identified bots are now classified, with “Research” merged into “Chatbots,” so agentic traffic reporting attributes visits correctly instead of lumping them into a catch-all bucket.

Bug fixes:

  • Fixed the Market Comparison “Mentioned” column always showing a static count instead of brands with actual mentions — customers were seeing misleading competitor data.

  • Fixed the Overview sentiment chart plotting by prompt count instead of mention count.

  • Fixed GSC prompt cards being silently dropped after taxonomy migration — some customers were missing prompts with no indication why.

  • Fixed the error-page country filter showing raw codes instead of full country names.

  • Fixed sub-path sites re-prompting for CDN/Analytics setup instead of inheriting it from the domain root, and a related stuck-spinner bug.

  • Fixed the Brand Presence Citations KPI showing 0 despite valid underlying citations — customers likely assumed their content wasn’t being cited at all.

  • Fixed the Top URL Performers description always showing a hardcoded count of 10 instead of the real number.

2026-09-02

What’s new:

  • Brand Claims – Go beyond understanding whether your brand appears in AI-generated responses to uncover what AI systems are actually saying about it. Brand Claims surfaces the perceptions taking shape around your brand, highlights the ones that matter most, and reveals the sources influencing them. From there, you can understand what’s driving the narrative and turn those insights into strategies and opportunities to strengthen how your brand is represented in AI experiences.

2026-08-20

What’s new:

  • Simplified Mentions and Citations Metrics for Paying Customers - The metrics Responses with Mentions and Responses with Citations are renamed to Mentions and Citations. Individual occurrence counting is removed in favor of simpler, response-based counts.

2026-08-04

What’s new:

  • Adobe Brand Visibility is now Generally Available - LLM Optimizer is rebranded as Adobe Brand Visibility, with a unified enterprise workflow. See What’s New in Adobe Brand Visibility.
  • AI Visibility - Real-time brand presence across AI search, powered by Semrush Enterprise AIO data, with competitive benchmarking.
  • Self-Service Brand & Domain Onboarding - Manage multiple brands as a paying customer, or a single domain as a trial user. See Quickstart.
  • Prompt Strategy - High-impact prompts sourced from Semrush, Google Search Console, Synthetic Personas, and Citation Attempts. See Prompt Management.
  • Brand Presence - Continuous monitoring of Share of Voice, Brand Visibility, and Source Visibility metrics.
  • Opportunity Workspace - Organize optimization strategy with deployment tracking and lifecycle management.
  • Impact Measurement Engine - Measure the effectiveness of Recover Content Visibility optimizations by tracking citation rate changes.

2026-08-01

What’s new:

2026-06-05

What’s new:

  • Referral Traffic Insights Enhancements - Model and platform changes are now visualized with vertical markers and hover tooltips, including a marker for the May 7 ChatGPT linking update.
  • Optimize at Edge: Claude Support - Content optimization workflows now support Claude models.
  • CDN Onboarding Enhancements - Fastly support expanded for AEM Cloud Service Managed CDN with WAF-protected domains, using 1-click onboarding.

2026-05-22

What’s new:

  • Preview Mode Enhancements - Locked opportunities display experience previews across all opportunity types.
  • PDF Export Expansion - PDF export is now available for Reddit, YouTube, and Cited Analysis opportunities.
  • Prompting Strategy Checklist - A five-step guided setup covering CDN, Google Search Console, web analytics, manual prompt upload, and prompt suggestions. See Quickstart.
  • Customer Configuration Improvements - Automatic brand market addition during CSV upload, a new CSV preview step, and AWS region selection for BYOCDN log forwarding.

2026-05-09

What’s new:

  • Google Analytics integration - Now generally available for paying customers to measure Referral Traffic.
  • Brand Presence Enhancements - Sentiment Movers now includes a Region column, Insights Tables are reordered by metric value, the Market Landscape legend is filtered, and data outage periods are visualized.
  • Opportunities: CSV Export - Export 4xx/5xx/403 error opportunity data grouped by URL and User Agent.

2026-04-25

What’s new:

  • Brand-Centric Experience Enhancements - A list view for brands with sortable columns, Category Management with search and inline editing, and an improved primary URL selection and onboarding wizard. See Brand Centric experience.
  • Agentic Traffic Support - Bot taxonomy expanded to include OAI-AdsBot and Google Action Agent variants.
  • Optimize at Edge for Adobe Managed CDN - 1-click setup now available in the UI for AEM Cloud Service Fastly CDN customers.
  • Chrome extension for Optimize at Edge Validator - Released an extension to validate routing, check failover headers, and verify human traffic bypass.
  • AI Content Visibility Checker - Updated extension with clearer action paths, guided next steps, downloadable reports, and shareable insights.
  • Wikipedia Opportunity - Export recommendations as structured PDFs with performance benchmarks and visual indicators.

Bug fixes:

2026-04-03

What’s new:

  • Brand-Centric Experience - Now Generally Available - New customers default to the brand-first UI with onboarding-driven setup. See Brand Centric experience.
  • Adobe Analytics integration - Now Generally Available - Paying customers can connect Adobe Analytics to measure referral traffic and business impact.
  • Updated Trial Experience - A guided path for deploying optimizations across 10 URLs for one opportunity type; other opportunities are blurred for paying customers. See Quickstart.
  • Notifications - An in-app bell notification alerts you when optimizations go live.

2026-03-14

What’s new:

  • CDN Configuration Redesign - A modular, task-card layout with support for staging and production environments. See BYOCDN Log Forwarding Overview.
  • Brand Presence Enhancements - Multi-select topic filtering with aggregated insights, a gated User Intent column, and improved Share of Voice filtering.
  • Regional & Platform Support - UAE and Kuwait region support added.

2026-03-06

What’s new:

  • Overview Progress Banner - A five-step onboarding banner with completion tracking and a guided step flow. See Quickstart.
  • Google Search Console Prompt Table Redesign - Checkbox selection with bulk “Add selection” and “Ignore selection” actions. See Prompt Management.
  • LLM Optimizer Icon in Adobe Experience Cloud - A new icon added for paying customers’ easy access.

2026-03-03

What’s new:

  • Market Expansion (Hong Kong) - Hong Kong added to the country code map for market selection.
  • Unified Popularity Model Support - Both AI and human prompts now use LLM-based popularity estimation, with improved tooltips. See Best Practices for Categories, Topics, Prompts, and Others to Track.
  • Markdown Filter Support - Added .md content type filtering with improved URL extension detection in URL Inspector.
  • Tooltip Enhancements - Truncated names and column headers now display full text on hover.

2026-02-21

What’s new:

  • LLMO University - A curated video library for learning Adobe Brand Visibility features and GEO best practices. See Best Practices.
  • Citation Readability Banner - The Overview page now shows content readability for AI models, with a Recover Content Visibility call-to-action.
  • Opportunity Suggestions Improvements - Consistent summarization ordering, selectable FAQ suggestions, corrected Wikipedia warnings, and an Optimized checkmark that replaces the citability score. See Opportunities Overview.

Bug fixes:

2026-02-16

What’s new:

  • Google Search Console Integration - Now Generally Available - Direct integration with Google Search Console for suggested prompts based on search queries. See Best Practices for Categories, Topics, Prompts, and Others to Track.
  • Ignore Suggested Prompts from Google Search Console - Mark Google Search Console-suggested prompts as ignored to focus your workspace. See Prompt Management.
  • Global (WW) Region Support Update - Global region configuration now automatically defaults to the US region.
  • S3 Credential Rotation for CDN Log Forwarding - Fastly and Akamai CDN users can rotate S3 credentials directly from Customer Configuration.

Bug fixes:

  • Fixed URL Inspector filter application to cited domains data.
  • Fixed Brand Presence Market badge cutoff in flex containers.
  • Resolved a stack overflow error on the Overview page with large Brand Presence datasets.

2026-02-07

What’s new:

  • Weekly Email Digest with Key Metrics - An optional weekly summary highlighting key Adobe Brand Visibility metrics.
  • In-Product Bite-Sized Video Tutorials - Contextual videos added across the product for quick learning.
  • UI Terminology Update: “Region” to “Market” - Updated terminology throughout the UI.
  • Automatic CDN Configuration Checks - Verification of page access blocking, with guided recommendations. See BYOCDN Log Forwarding Overview.
  • Smarter Device Type Filtering for LLM Referral Traffic - Filters now dynamically adjust based on available data. See Referral Traffic.
  • Contextual Help Tooltips for Referral Traffic - Inline help tooltips added for quick explanations.
  • New Wikipedia Analysis Experience (Offsite Optimization) - A dedicated UI for improving Wikipedia presence, with Article Details, Market Comparison, and Suggestions tabs. See Wikipedia Analysis.
  • Basic Access Control (Paid Customers Only) - Access control using IMS user profiles, available to paying customers upon request. See Access control.

2026-01-23

What’s new:

  • Taiwan Region Support for Categories - Categories now support Taiwan as a selectable region.
  • AI-Generated Content for the LLM-Friendly Summaries Opportunity - The Add LLM-friendly Summaries opportunity now includes AI-generated summary suggestions for review and editing.
  • In-Product “What’s New” Dialog - A dialog appears when release notes are published, to notify users of new capabilities. See What’s New in Adobe Brand Visibility.
  • Improved Custom Week Selection - A multi-select picker for easier date selection as historical data coverage expands.

2026-01-06

What’s new:

  • Prompt Library Download Now Available - Download a curated Prompt Library from the Customer Configuration page, based on research with industry experts and analysis of 6,000+ customers.
  • URL-Level Optimization Opportunities - Visual indicators in URL Inspector surface URLs with optimization opportunities, and a URL Details dialog provides deeper insights.
  • Enhanced “Other BYOCDN” Onboarding - Support expanded for any customer CDN configuration. See Other (Manual Upload).
  • Execution Counts in URL Details - View execution counts for both topics and prompts in the URL Inspector URL Details dialog.
  • Unique Agents in Agentic Traffic Insights - A new Unique Agents column displays agent counts and names via popovers.
  • Google AI Mode Support in Germany - Brand Presence tracking now includes Google AI Mode support in Germany.
  • Enhanced Brand Presence Export - The Data Insights export now includes trend data for Visibility Score, Mentions, and Owned Citations. See Brand Visibility Overview.
  • Topic Rationale Popovers Added - Popovers explain why topics are popular or categorized in specific ways. See Prompt Management.

2025-12-15

What’s new:

  • Cited Domains insight - A new insight in URL Inspector rolls up citations to the domain level, to identify external domains influencing your brand narrative.

2025-12-03

What’s new:

  • Citation Attempts insight - Available for owned URLs, showing when LLMs fetch pages as potential sources; excludes training bot traffic. See Citation Attempt.
  • Agentic Traffic filtering - You can now filter by Media fetchers and Action Agents in Agentic Traffic. Action Agent hits indicate task attempts, and Media fetchers retrieve visual assets.
  • Total prompt executions - Shown in the URL Inspector URL details dialog, with aggregate execution counts at the Topics level.

2025-12-01

What’s new:

  • Customer Configuration audit trail - Full timestamps and user attribution across all entries.
  • Category and brand alias editing - Edit existing categories and brand aliases for greater flexibility in Customer Configuration.
  • Visual change indicators - Blue dots highlight newly added or modified prompts, categories, brand aliases, and other brands.
  • Market Comparison chart enhancement - Other brands configured in Customer Configuration are now selectable in the Market Comparison chart.
  • LLM Readability column - Added to URL Performance Analysis in the Agentic Traffic view to show page content visibility to bots.

2025-11-24

What’s new:

  • Overview page - A high-level insights view with direct navigation; shareable and exportable to PDF.
  • Customer Configuration enhancement - Displays all prompts (user-added and auto-generated) as centralized Topics and prompts tracking.
  • Aggregated prompt executions - Displayed at the Topics level for a clearer view of frequently executed topics. See Prompt Management.
  • Accessibility improvements - Multiple enhancements made to improve accessibility.

2025-11-14

What’s new:

  • Improved login experience - An in-app IMS Org selector for easy switching.
  • Automated refresh on Customer Configuration - Displays generated categories during onboarding.
  • Topics and Prompts counts - Added to the Topics Filter and Prompts count for each Topic in the Data Insights Table. See Prompt Management.
  • Agentic Traffic Insights - Global Trend view added to the Agentic Traffic Trend chart for comparison with global trends.
  • User Agent filter - Added to Agentic Traffic for deeper traffic source analysis.
  • Unique agents in exported results - Clearer insights into unique agents hitting each URL in Agentic Traffic.

Bug fixes:

  • Fixed mobile rendering issues with disappearing charts.
  • Fixed platform-specific query caching that could produce incorrect execution data.

2025-10-30

What’s new:

  • Brand Presence - AI-generated prompts are now available during site onboarding, and auto-generated during the next execution cycle for existing sites.
  • Agentic Traffic Insights - A Global Trend view in the Agentic Traffic Trend chart enables brand comparison with global trends.
  • Customer Configuration - Map exact URLs or URL prefixes when creating categories.

Bug fixes:

  • Fixed encoding issues in CSV import and export for prompts, to ensure full character support.

2025-10-14

General Availability:

  • Adobe LLM Optimizer - General availability announcement for understanding and improving brand visibility in AI-powered search. See Adobe Brand Visibility Overview.
  • Brand Presence - Track brand appearance across LLMs with mentions, citation, sentiment, and share of voice insights.
  • Agentic & Referral Traffic Insights - Understand LLM interactions with your content and how citations drive user visits.
  • URL Inspector - Analyze page performance in AI-driven search and competitive citation visibility.
  • Optimization Opportunities - Prescriptive recommendations to boost brand visibility.
  • Collaboration - Invite teammates and export insights as CSV for deeper analysis.
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