Adobe Analytics Integration
The Adobe Analytics integration connects Adobe Brand Visibility with your organization’s Adobe Analytics data so you can measure how AI-driven discovery translates into real website engagement and business outcomes. After the integration process is complete, the data will be available in the Referral Traffic dashboard under the Business Impact tab.
By linking analytics data with AI visibility insights, Adobe Brand Visibility helps you track:
- User engagement on AI-referred pages.
- Conversion signals tied to AI discovery journeys.
- Performance impact of GEO optimizations.
This integration bridges the gap between AI visibility measurement and business performance analytics. Teams can now see not only where the brand appears in AI responses, but what happens after users arrive.
Availability availability
Connect Adobe Analytics to the Referral Traffic dashboard connect
The connection flow starts from the Referral Traffic dashboard as follows:
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Open the Referral Traffic dashboard. The default view is Traffic Insights.
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Select the Business Impact tab. If no analytics provider is connected, a banner appears: Connect to See Business Impact, with Connect to Analytics.
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Select Connect to Analytics, which will automatically route you to Brands Management > Analytics. In the Analytics Provider picker, select Connect Adobe Analytics.
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Under Credentials, enter the Client ID and Client Secret, then select Verify & Continue. Please note the following:
- Verify & Continue is available only when both fields are filled.
- After a successful verification, the report suites are loaded.
- Use the Client ID and Client Secret of a technical account that has access to the report suite you need.
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Under Configuration, choose a Report Suite.
When a report suite is selected, Adobe Brand Visibility loads the Page URL Dimension options available for that suite.
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Choose a Page URL Dimension (suite-specific dimension list), then select Save & Enable.
- Page URL Dimension stays disabled until a report suite is selected and dimensions have loaded.
- Save & Enable is available only after you select a page URL dimension.
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After saving, the configuration should show the Connected status. You can return to the Referral Traffic dashboard with Go to Referral Traffic Dashboard. In Referral Traffic on the Business Impact tab, the status should appear as Connected to Adobe Analytics.
After you connect after-connect
- Adobe Brand Visibility backfills the last four full calendar weeks and the current calendar week to date.
- After backfill, data is refreshed daily with a pull of the full prior day.
See Business Impact in Action
AI visibility is only part of the story. To understand whether your optimization efforts are driving business results, you need to know what happens after visitors arrive on your site.
This video introduces the Business Impact view, which combines Adobe Brand Visibility with Adobe Analytics to show how AI-referred traffic translates into engagement, conversions, and revenue - helping you measure the true value of your AI presence.
How it works how-it-works
Configuration
During setup, you define which report suite and page dimension Adobe Brand Visibility uses for the Adobe Analytics ingestion. The page dimension can be the standard variables/page mapping or a custom eVar, depending on your report suite.
How LLM traffic is identified
LLM-originated traffic is identified by using the Adobe Analytics Referrer type — Conversational AI tools.
Data ingested data-ingested
The following data is ingested by Adobe Brand Visibility:
Dimensions
- Referrer domain
- Referrer type
- Country
- Device type
- Selected page dimension
Metrics
- Page views
- Visits
- Visitors
- Entries
- Exits
- Bounces
- Single-page visits
- Time spent
- Carts
- Cart additions
- Cart removals
- Cart views
- Checkouts
- Orders
- Revenue
- Units
How Adobe Brand Visibility uses this data
This dataset powers Adobe Brand Visibility insights for:
- Page-level LLM traffic performance.
- Referrer performance across LLM sources.
- Regional and device-level trends.
- Downstream commerce outcomes.
Frequently asked questions faq
Q: Is the Adobe Analytics integration available during the trial?
No. The integration is available only to paid Adobe Brand Visibility customers.
Q: What data is collected or stored?
See the Data ingested chapter above. Adobe Brand Visibility works with aggregated metrics from the Adobe Analytics APIs authorized by your organization not the raw hit-level data.
Q: How is data ingested?
Your organization authorizes Adobe Brand Visibility to query Adobe Analytics APIs. Referral traffic aligned to LLM sources is consumed through those APIs.
Q: How often is data refreshed?
Data is refreshed daily (full prior day after backfill completes).
Q: Is raw hit-level data stored in Adobe Brand Visibility?
No. Only aggregated metrics are used to understand traffic patterns and trends.
Q: Are full URLs, query strings or page content stored?
Full URLs used for the selected page dimension can be ingested; query strings and page content are not ingested for this integration.
Q: Are user identifiers (ECID, IP address, cookie IDs) stored?
No.
Q: How long is data retained?
Keep in mind that retention policies may evolve. Currently, data is stored indefinitely.
Q: Is data encrypted in transit and at rest?
Currently, data is encrypted in transit not at rest. This may change in future updates.
Q: Is historical data backfilled?
Yes. After a successful setup, the last four full calendar weeks and the current calendar week are backfilled. See also After you connect.