From AI hype to real skills.
Experience League’s AI hub helps marketers build practical AI skills for everyday marketing work. Learn from peers navigating the same challenges and discover what’s actually working.
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AI foundations
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Peer insights
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Events
AI FOUNDATIONS
Grow your AI mindset.
Start applying AI with confidence in this essential course — and earn a sharable certificate along the way.
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Understanding the difference between agentic and generative AI.
Learn how combining generative and agentic AI across key marketing stages can accelerate content creation, automate execution, and drive measurable campaign impact.
How to prompt AI to generate stunning visuals.
Master AI image generation with Adobe Firefly. Get expert prompting tips and visual examples to produce high-quality, on-brand imagery faster than ever.
Your guide to getting started with Adobe Firefly.
Get up and running with Adobe Firefly. From your first prompt to finished campaign content, with practical tips for accelerating creative ideation and production.
responsible use
Apply AI safely and confidently.
Learn how to implement AI responsibly with the safeguards and practices needed to earn trust and confidence.
Making AI work in practice.
Learn how to align stakeholders, navigate legal requirements, and move AI initiatives from concept to approved campaigns in large, regulated organizations.
Scaling AI for enterprise.
Turn AI approval into a consistent, scalable practice — from accelerating internal sign-offs to driving cross-functional alignment and lasting team adoption.
Responsible AI implementation.
A practical video guide to creating AI content safely, verifying its origins, and sharing it across campaigns and channels with confidence and integrity.
Content creation with integrity.
Make smarter creative decisions with AI — spot bias, write more inclusive prompts, and review outputs with a critical eye.
AI in Practice
Experiment in hands-on environments.
Try out Adobe’s AI solutions to learn how you can use AI in your everyday workflows.
Experience Adobe LLM Optimizer in action.
Get hands on with this demo environment to see how to identify AI search gaps, optimize your content, and ensure your brand gets cited and surfaced across major LLMs.
Try new AI workflows in Adobe Experience Manager.
Play with five agents in a safe testing environment to see how to easily update content, protect your brand, generate strategy, optimize media, and more.
Explore Adobe Journey Optimizer Experimentation Accelerator.
Try a click-through demo of Experimentation Accelerator to learn how it uses agentic and generative AI to rapidly surface test insights, generate new experiment ideas, and drive growth.
Check your AI content visibility with our free Chrome extension.
Find out instantly what LLMs can and can't read on any webpage — then use those insights to improve how your brand gets cited across ChatGPT, Perplexity, Claude, and more.
Discover Adobe Experience Platform Agent Orchestrator.
Take an interactive tour and discover how Agent Orchestrator coordinates Adobe and third-party agents to automate complex workflows.
Accelerate content creation with AI Assistant.
Try it yourself — use AI Assistant in Adobe Journey Optimizer to instantly generate on-brand email, push notification, and SMS content for your campaigns.
peer insights
Put proven approaches into practice.
Learn from Adobe Champions — community experts sharing real-world examples and practical guidance to advance your AI skills.
Practical AI-powered marketing strategies.
From prompting frameworks to agentic workflows, get the practical tools and techniques to integrate AI into your marketing practice and start seeing results fast.
Smart personalization with AI-driven CX.
Discover how AI agents can autonomously orchestrate personalized customer journeys and how to adapt your workflows, team, and governance to make it work.
Our AI journey from foundations to agentic.
One customer's story from predictive analytics to generative AI to agentic workflows with honest lessons on adoption, governance, and what it takes to scale.
AI is ready. Is your data foundation?
Before you hand decisions over to AI, your data foundation needs to be solid. Find out how to build the confidence to ensure AI acts reliably at scale.
Effective prompting for modern marketers.
Discover best practices and insights for effective prompt writing and workflow design. Adobe experts share the real-world successes they’ve achieved through AI.
Sample prompts you can use today.
Get tactical with AI. This prompting guide delivers real-world use cases and ready-to-use prompts for briefs, meetings, content, and more.
Events
Stay current with AI events and sessions.
From Adobe Summit sessions to Adobe AI Forum, check out upcoming events on the latest in AI.
Summit Session
TUESDAY APRIL 21, 4:30 PDT
LIVE
AI B2B Real Talk: From Use Case to Realized Value
Join us as we cut through the hype about AI and get real about what makes it work in modern B2B marketing. Presenters will share real examples to show what works and what doesn't.
Summit Session
MONDAY APRIL 20, 11:30 AM PDT
LIVE
AI to Activation: Microsoft's Approach to Marketing at Scale
AI forum
VARIOUS DATES
LIVE
AI Forum Event Series: What's Next for AI in Marketing
Webinar
ON DEMAND
ON DEMAND
Overview of AI Agents in Adobe Experience Platform