Coworker Chat use cases use-cases
Coworker Chat lets you query, analyze, and act on your Experience Platform data using natural language instead of navigating multiple UIs or writing queries manually. This page catalogs the use cases practitioners rely on most, organized by work area: data insights, audiences, journeys, loyalty, foundational elements, and sandbox tooling. Each entry includes the skill it invokes, the applications it works with, and sample prompts you can copy, adapt to your own data, and refine through conversation.
Brand Experience
aem-sites-pages-updateon <URL> change “Take our Coffee Quiz” button to a more engaging version
Update <URL> based on the attached
on <URL> I want to a add a new teaser section to the bottom of the page about a promotion we are running in the month of august that is buy a coffee machine and get 2 bags of coffee free. Also find image of friends drinking coffee and use that in the teaser
aem-sites-pages-bulkreplaceaem-sites-visualcontentfragments-createaem-forms-adaptiveform-create“Create a form using the attached brief (image or pdf)”
“Create a <form type> adaptive form”
aem-forms-adaptiveform-edit“Put First Name and Last Name fields in a 2 column layout, 50/50”
“Configure the form to send data to a REST endpoint”
“Update this form to match the attached guidelines document”
“Add <field name> field below <existing field> field”
aem-forms-adaptiveform-edit“Show the <field> field only when <other field> is <value>”
aem-forms-adaptiveform-embed“Embed this form on <page path>”
Related information
Development
cloud-manager-pipeline-management“What is the status of my most recent pipeline?”
cloud-manager-environment-management“Reset my RDE”
cloud-manager-program-management“Get details for program 12345”
cloud-manager-release-management“Schedule an update-free period from Dec 20 to Jan 2”
Related information
Onboarding
aem-onboarding-workflow“Walk me through AEM DAM onboarding”
/content/dam) based on business needs or CSV inputs.aem-folder-management“Create folders based on this CSV file”
/content/cq:tags - namespaces, hierarchical tags, and batch tag operations.aem-tag-taxonomy“Import tags from this CSV”
“Create these hierarchical tags in AEM”
aem-metadata-form“Assign this form to the
campaigns folder”Related information
Content Advisor
Content Discovery
aem-assets-discoveryaem-assets-discoveryCoffee Blend is Morning Muse”“Get me assets whose license is not expired”
“Find me assets whose Campaign Name is not set (the property must be indexed for appropriate results).”
aem-assets-discoveryCampaign folder”aem-assets-discoveryWKND”?“Show assets modified after Nov 1 2025 in folder
WKND”Related information
Content Optimization
aem-assets-content-optimisation2000px rendition as JPEG with 80% quality”“Create a rendition for an Instagram story”
aem-assets-content-optimisation30% discount graphics over the promotional banner, placing it 100px from the center”aem-assets-content-optimisationPNG to #ff8932”“Sharpen the image”
“Mirror the image horizontally”
Related information
Brand Governance
“List the claim categories used in the health vertical”
“Does this tagline pass our tone-of-voice checks?”
/content/folder/us on https://author/ ?”“Why can’t sample-author write in
/content/dam on https://author”Related information
Data insights
cja“List top segments in the master data view”
cja-root-cause-analysis, cja, dx-api, knowledge-graph“How does mobile vs desktop conversion look this quarter?”
cja, dx-api, knowledge-graphcja“Show conversion funnel from PDP to purchase”
cja“Are we on track to hit our revenue goal?”
cja-root-cause-analysis“What caused the revenue spike on Jan 15?”
cja-executive-summary, cja-bacom-anomaly-tracker-v2, cja-cno-weekly-pulse, cja-reporting, cja, dx-api“Create a slide deck outline from this quarter’s data”
aa-cja-validation, cja, dx-api“Validate page views between AA and CJA”
operational-stats-causal-analysis“Why did my dataset row count spike on March 3?”
cja-skill-creator“Save this as a skill for monthly funnel reporting”
Audiences
audience-creation-flow“Build a segment for high-value loyalty members in California”
segment-definition-assembly“Add a 7-day time window to my event condition”
audience-search“Is there a duplicate of my ‘Holiday Shoppers’ segment?”
audience-size-estimate“Estimate reach for this PQL expression”
audience-size-waterfall“Break down how each condition reduces the audience”
field-discovery“Find fields related to purchase history”
audience-publish“Publish the audience with name ‘Spring Sale Buyers’”
Journeys
journey-create“Build a journey from this uploaded flowchart image”
journey-analyze-conflict“Check for audience overlap between my active journeys”
journey-analyze-fallout“Which nodes in journey X have the highest fallout?”
journey-analyze-custom-action“Show me the error rate for custom action ExternalPush in my Welcome journey.”
journey-analyze-anomaly“Did exits spike for the Cart Abandonment journey this week?”
For more detailed information on CX Coworker skills for journeys, refer to the Adobe Journey Optimizer journeys documentation.
Marketing programs
build-programs“Build a program that triggers when a lead hits a score of 50”
“Create a 3-email re-engagement series for leads inactive 90 days”
Loyalty
loyalty“Show me loyalty challenges with the highest member drop-off rates.”
loyalty-insights“Show the loyalty program’s total revenue broken down by day during August 2026.”
For more detailed information on CX Coworker skills for loyalty, refer to the Adobe Journey Optimizer loyalty documentation.
Optimization
Use Coworker Chat to browse, analyze, and plan experiments, and to create, run, and troubleshoot Adobe Target activities, audiences, and Recommendations.
Experiment analysis and strategy
experiment-explorerexperiment-analysisexperiment-strategistexperiment-knowledge-baseTarget activities and audiences
target-browsetarget-analyzetarget-activity-verdicttarget-designtarget-vectarget-setuptarget-intelligencetarget-strategisttarget-test-calculatortarget-portfolio-reporttarget-audience-composerRecommendations
target-recstarget-recs-diagnosetarget-recs-designFoundational elements
product-knowledge“What’s the difference between batch and streaming segmentation?”
operational-insights“Show me all active journeys”
“List my destinations”
knowledge-graph“Show me relationships between schemas and datasets”
cxo-api“Check the status of my batch ingestion job”
entity-linking“Find me fields related to purchase history”
manage-skill“Delete my weekly report skill”
“Turn this into a reusable skill”
observability-streaming-capacity, observability-streaming-usage, observability-capacity-breaches“Is my current sandbox breaching capacity limits in the last week?”
rao-view-latest-health-checks-assessment“Tell me about my latest health check assessment”
“What are the issues for the custom namespace description check?”
rao-remediate-identity-namespace-description, rao-remediate-merge-policy-duplicate-name, rao-remediate-missing-audit-field-group, rao-remediate-default-merge-policy-naming“Fix duplicate merge policy names”
“Fix schemas missing the audit field group”
“Fix default merge policy naming”
Data management
List datasets“Help me understand the value of my data”
“Optimize my sandbox data”
“Clean up my sandbox datasets”
Analyze dataset usage, Analyze dataset retention, Manage dataset retention“What would be the impact if I set a 60-day retention period on this dataset?”
Sandbox tooling
sandbox-tooling-workflow“Promote the US Gold Loyalty Members audience to stage”
Customer alerts
alerts-subscribe“Subscribe me to this alert.”
“Remove my subscription to this alert.”
alerts-list“What alerts were triggered in the last 24 hours?”
“Show active alerts from the last seven days.”
alerts-list“Which alert types occurred most frequently this month?”
“What alert patterns do you see in the last seven days?”
alerts-list“What critical alerts were triggered this week?”
“Show critical alerts from the last 30 days.”
alerts-list“Which objects are associated with the most high-severity alerts?”
alerts-list“Show the relationship between alert types and impacted objects.”
“Which alert type affected the top impacted object most frequently?”
alerts-list“What alerts from My Alerts were triggered this week?”
“Do any of my subscribed alerts require attention?”
Workflow and planning
manage-workfront-planning, wf-planning-solution-architect“Set up the record types and relationships needed to track MKG programs across channels and region”
manage-workfront-planning“Update the Fall Brand Launch brief with the budget and primary channels”
manage-workfront-workflow“Create a Workfront project plan named [project name] from [project template]”
“Build a project plan for Fall Launch: Social Campaign with tasks for concepting, design, copy, and review”
“Add a new Email Marketing task and assign it to Rachel Smith”
manage-workfront-workflow“Remove Chris Smith from all open approvals and replace with Jane Francis”
manage-workfront-workflow“Close out my Fall Launch copy task at 100%”
query-workfront“How many open issues are there across current projects?”
query-workfront“Get me all tasks assigned to [user name]”
query-workfront“Show me a table with incomplete issues that are part of the [Portfolio name] portfolio”