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Coworker Chat use cases use-cases

Last update: August 12, 2026

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Coworker Chat lets you query, analyze, and act on your Experience Platform data using natural language instead of navigating multiple UIs or writing queries by hand. This page catalogs the use cases practitioners rely on most, organized by work area: data insights, audiences, journeys, foundational elements, and sandbox tooling. Each entry includes the skill it invokes, the applications it works with, and sample prompts you can copy, adapt to your own data, and refine through conversation.

Data insights

Use Case
Description
Skill(s)
Application
Sample Prompts
Pull CJA reports & metrics
Query CJA in real time to pull metrics, dimensions, segments, and data views
cja
Customer Journey Analytics (CJA)
“Show me page views for the last 30 days” · “List top segments in the master data view”
Comparative analysis
Compare metrics across channels, time periods, or segments side by side
cja
Customer Journey Analytics (CJA)
“Compare revenue by channel month over month” · “How does mobile vs desktop conversion look this quarter?”
Funnel analysis
Walk through multi-step conversion funnels with drop-off at each stage
cja
Customer Journey Analytics (CJA)
“Walk me through the checkout funnel” · “Show conversion funnel from PDP to purchase”
Forecasting
Project future metric values based on historical CJA data
cja
Customer Journey Analytics (CJA)
“Forecast sessions for the next 30 days” · “Are we on track to hit our revenue goal?”
Root cause analysis
Investigate why a metric changed: diagnose drops, spikes, and anomalies
cja-root-cause-analysis
Customer Journey Analytics (CJA)
“Why did conversions drop last week?” · “What caused the revenue spike on Jan 15?”
Executive summaries & KPI digests
Produce stakeholder-ready performance summaries, prescriptive recommendations, and slide deck outlines
cja-executive-summary
Customer Journey Analytics (CJA)
“Give me an executive summary of last month” · “Create a slide deck outline from this quarter’s data”
AA ↔ CJA data validation
Compare, audit, and reconcile data between Adobe Analytics and Customer Journey Analytics
aa-cja-validation
Adobe Analytics + CJA
“Compare my AA report suite to my CJA data view” · “Validate page views between AA and CJA”
Operational time-series & causal analysis
Query and analyze historical time-series data for audiences, datasets, and journeys with causal attribution
operational-stats-causal-analysis
All Eligible Applications
“Show me audience size trends over the last 90 days” · “Why did my dataset row count spike on March 3?”
Create custom CJA skills
Turn analytical patterns into reusable, repeatable skills that persist across sessions
cja-skill-creator
Customer Journey Analytics (CJA)
“Turn this weekly revenue analysis into a reusable skill” · “Save this as a skill for monthly funnel reporting”

Audiences

Use Case
Description
Skill(s)
Application
Sample Prompts
Create audiences from natural language
Orchestrate step-by-step audience creation with user approval at each phase
audience-creation-flow
Real-Time CDP (RTCDP)
“Create an audience of users who purchased in the last 30 days” · “Build a segment for high-value loyalty members in California”
Build PQL definitions
Assemble audience definitions from XDM properties, behavioral events, or existing audiences; support aggregation and time windows
segment-definition-assembly
Real-Time CDP (RTCDP)
“Create a PQL for people who viewed 3+ products but didn’t purchase” · “Add a 7-day time window to my event condition”
Search & find audiences
Find audiences by ID, name, semantic search; detect duplicates and analyze overlap
audience-search
Real-Time CDP (RTCDP)
“Find all loyalty audiences” · “Is there a duplicate of my ‘Holiday Shoppers’ segment?”
Estimate audience size
Estimate profile reach for a PQL expression using Adobe Experience Platform Preview API with polling
audience-size-estimate
Real-Time CDP (RTCDP)
“How large is this audience?” · “Estimate reach for this PQL expression”
Audience size waterfall
Decompose a PQL into sub-predicates and show how each condition contributes to final audience size
audience-size-waterfall
Real-Time CDP (RTCDP)
“Show me the waterfall for this PQL” · “Break down how each condition reduces the audience”
Discover XDM fields for targeting
Search fields by name, description, or data value; see where they live and where they’re already used
field-discovery
Real-Time CDP (RTCDP)
“Which fields can I use to target loyalty customers?” · “Find fields related to purchase history”
Publish / save audiences
Persist audience definitions to Experience Platform Segmentation Service with naming conventions and compliance checks
audience-publish
Real-Time CDP (RTCDP)
“Save this as a draft” · “Publish the audience with name ‘Spring Sale Buyers’”

Journeys

Use Case
Description
Skill(s)
Application
Sample Prompts
Create journeys from natural language
Orchestrate journey creation in AJO from a text prompt or an uploaded image/flowchart
journey-create
Adobe Journey Optimizer (AJO)
“Create a welcome journey that sends an email after signup, waits 3 days, then sends a follow-up” · “Build a journey from this uploaded flowchart image”
Analyze journey conflicts
Detect audience overlap, schedule collisions, and deduplication issues between active journeys
journey-analyze-conflict
Adobe Journey Optimizer (AJO)
“Does my cart abandonment journey conflict with any other journeys?” · “Check for audience overlap between my active journeys”
Analyze journey fallout
Identify where and why customers drop off during a journey, and detect patterns in behavior leading to disengagement
journey-analyze-fallout
Adobe Journey Optimizer (AJO)
“Where are people dropping off in my Re-engagement journey?” · “Which nodes in journey X have the highest fallout?”
Analyze custom action errors
Identify when custom actions are failing or error rates spike within a journey, and diagnose root causes before failures cascade into broader disruption
journey-analyze-custom-action
Adobe Journey Optimizer (AJO)
“Why are custom actions failing in my Loyalty Signup journey?” · “Show me the error rate for custom action ExternalPush in my Welcome journey.”
Create, edit, and manage loyalty challenges
Simplify and accelerate loyalty program management
loyalty
Adobe Journey Optimizer (AJO)
“Create a challenge encouraging members to try a new seasonal beverage” · “Show me loyalty challenges with the highest member drop-off rates.”

Foundational elements

Use Case
Description
Skill(s)
Application
Sample Prompts
Product knowledge & documentation
Answer how-to, conceptual, troubleshooting, and best-practice questions from official Adobe docs
product-knowledge
All Eligible Applications
“How do I set up a streaming destination?” · “What’s the difference between batch and streaming segmentation?”
Query Experience Platform / Journey Optimizer entities
Serve as the primary entry point for questions about your platform entities; route to KG, field discovery, or APIs as needed
operational-insights
All Eligible Applications
“How many datasets do I have?” · “Show me all active journeys” · “List my destinations”
Knowledge Graph queries
Aggregate counts, cross-entity joins, relationship lookups, and metadata exploration via single SQL queries
knowledge-graph
All Eligible Applications
“Which audiences use this dataset?” · “Show me relationships between schemas and datasets”
Experience Platform / Journey Optimizer / Customer Journey Analytics API operations
Provide a direct API gateway for mutations, real-time state checks, and entity types not in the Knowledge Graph
cxo-api
All Eligible Applications
“Delete dataset X” · “Check the status of my batch ingestion job”
Entity resolution & linking
Use semantic and lexical search to resolve entity mentions to actual Experience Platform entities and discover XDM fields
entity-linking
Adobe Experience Platform
“Resolve ‘Holiday Shoppers’ to an actual audience” · “Find me fields related to purchase history”
Manage custom skills
Save, modify, or delete user-owned reusable skills that persist across sessions
manage-skill
All Eligible Applications
“Save that workflow as a skill” · “Delete my weekly report skill” · “Turn this into a reusable skill”

Sandbox tooling

Use Case
Description
Skill(s)
Application
Sample Prompts
Move objects across sandboxes
Seamlessly migrate schemas, audiences, and other object configurations across sandboxes, with dependencies auto-resolved
sandbox-tooling-workflow
Adobe Experience Platform
“Move schema Luma Loyalty Members Platinum from current sandbox to prod sandbox” · “Promote the US Gold Loyalty Members audience to stage”
recommendation-more-help
cx-enterprise-ai-help