Coworker Chat use cases use-cases

Coworker Chat lets you query, analyze, and act on your Experience Platform data using natural language instead of navigating multiple UIs or writing queries manually. This page catalogs the use cases practitioners rely on most, organized by work area: data insights, audiences, journeys, foundational elements, and sandbox tooling. Each entry includes the skill it invokes, the applications it works with, and sample prompts you can copy, adapt to your own data, and refine through conversation.

NOTE
Coming soon:
New AEM agentic capabilities through CX Enterprise Coworker, built to help you do more, faster.
All eligible customers will get access to Adobe Experience Manager agentic capabilities in Coworker, on a rolling basis.
See also AI in AEM - Overview of Agentic Capabilities in AEM.

Brand Experience

Use Case
Description
Skill(s)
Application
Sample Prompts
Update AEM pages
Perform actions such as updating, removing, replacing, or adding content elements to keep experiences accurate and current. Inputs can be natural language or visual annotations like PDFs or screenshots.
aem-sites-pages-update
Adobe Experience Manager (AEM) - AEM Sites
On <URL> update the headline to Hello World

on <URL> change “Take our Coffee Quiz” button to a more engaging version

Update <URL> based on the attached

on <URL> I want to a add a new teaser section to the bottom of the page about a promotion we are running in the month of august that is buy a coffee machine and get 2 bags of coffee free. Also find image of friends drinking coffee and use that in the teaser
Update AEM in bulk
Perform bulk actions across multiple pages at the same time such as removing, replacing, or adding content elements to keep experiences accurate and current.
aem-sites-pages-bulkreplace
Adobe Experience Manager (AEM) - AEM Sites
on <aem path> update all pages that contain copy “MyBarista” to “BrewPass”
Go from Figma to Visual Content Fragment
Import designs directly from Figma into Adobe Experience Manager using natural language. The skill automatically creates the required content model, content fragment, assets, and visualization template, enabling business users to move from design to web-ready content in minutes without manual setup.
aem-sites-visualcontentfragments-create
Adobe Experience Manager (AEM) - AEM Sites
Import from <Figma_URL>
Use Case
Description
Skill(s)
Application
Sample Prompts
Create form
Generate a new Adaptive Form from a plain-language description, an attached brief, an image, or a PDF
aem-forms-adaptiveform-create
Adobe Experience Manager (AEM) - AEM Forms
“Create an employee onboarding form”

“Create a form using the attached brief (image or pdf)”

“Create a <form type> adaptive form”
Edit/Update form
Modify an existing form - add/edit fields, adjust simple layout, configure submit actions, or apply changes from an attached guidelines document
aem-forms-adaptiveform-edit
Adobe Experience Manager (AEM) - AEM Forms
“Add Middle Name field below First Name field”

“Put First Name and Last Name fields in a 2 column layout, 50/50”

“Configure the form to send data to a REST endpoint”

“Update this form to match the attached guidelines document”

“Add <field name> field below <existing field> field”
Add business logic
Create simple rules, such as showing or hiding a field based on another field’s value
aem-forms-adaptiveform-edit
Adobe Experience Manager (AEM) - AEM Forms
“Show the Company field only when Employee Type is Contractor”

“Show the <field> field only when <other field> is <value>”
Embed form
Place an existing or newly created form onto a designated AEM Sites page (supported on Edge Delivery Services pages only)
aem-forms-adaptiveform-embed
Adobe Experience Manager (AEM) - AEM Forms
“Embed this form on the homepage of our site”

“Embed this form on <page path>”

Related information

Development

Use Case
Description
Skill(s)
Application
Sample Prompts
Manage Cloud Manager pipelines
Create, run, and monitor AEM Cloud Manager pipelines, including logs, artifacts, variables, and settings
cloud-manager-pipeline-management
Adobe Experience Manager (AEM)
“List pipelines for program 12345”

“What is the status of my most recent pipeline?”
Manage Cloud Manager environments
Create, configure, and maintain AEM Cloud Manager environments, including RDEs, environment variables, logs, and backups
cloud-manager-environment-management
Adobe Experience Manager (AEM)
“List my environments for program 12345”

“Reset my RDE”
Manage Cloud Manager programs
List, inspect, and delete AEM Cloud Manager programs, including their pipelines and environments
cloud-manager-program-management
Adobe Experience Manager (AEM)
“List my Cloud Manager programs”

“Get details for program 12345”
Manage AEM release update schedules
Configure daily Quiet Hours and Update-Free Periods for automated maintenance, and view Adobe’s global Code-Freeze windows
cloud-manager-release-management
Adobe Experience Manager (AEM)
“What’s my current Quiet Hours window?”

“Schedule an update-free period from Dec 20 to Jan 2”

Related information

Onboarding

Use Case
Description
Skill(s)
Application
Sample Prompts
Guided end-to-end onboarding
Orchestrates the full onboarding lifecycle, repository selection, delegation to the folder, tag, metadata, import, and search sub-skills, if you do not know the specific onboarding task that you need.
aem-onboarding-workflow
Adobe Experience Manager (AEM) - AEM Assets
“Onboard our team to AEM Assets”

“Walk me through AEM DAM onboarding”
Design and create folder hierarchies
Recommends and creates scalable folder structures in AEM Assets (under /content/dam) based on business needs or CSV inputs.
aem-folder-management
Adobe Experience Manager (AEM) - AEM Assets
“Recommend a folder structure for our lifestyle marketing assets”

“Create folders based on this CSV file”
Design and create tags
Designs and creates controlled tag vocabularies under /content/cq:tags - namespaces, hierarchical tags, and batch tag operations.
aem-tag-taxonomy
Adobe Experience Manager (AEM) - AEM Assets
“Design a tag taxonomy with namespaces for our product categories”

“Import tags from this CSV”

“Create these hierarchical tags in AEM”
Create and assign metadata forms
Designs and creates custom metadata forms, the authoring UI content authors use, from a CSV, table, requirements doc, or description, then optionally assigns them to folders.
aem-metadata-form
Adobe Experience Manager (AEM) - AEM Assets
“Create a metadata form from this list of fields”

“Assign this form to the campaigns folder”

Related information

Content Advisor

Content Discovery

Use Case
Description
Skill(s)
Application
Sample Prompts
Search by semantic theme
Find assets by concept, mood, or visual theme using AI-powered semantic matching.
aem-assets-discovery
Adobe Experience Manager (AEM) - AEM Assets
“Find me morning coffee lifestyle images”
Search by custom metadata
Filter assets by custom metadata fields (for example, Coffee Blend, Brand, Roast Level).
aem-assets-discovery
Adobe Experience Manager (AEM) - AEM Assets
“Find assets where Coffee Blend is Morning Muse

“Get me assets whose license is not expired”

“Find me assets whose Campaign Name is not set (the property must be indexed for appropriate results).”
Search by approval status
Filter assets based on the approval status. For example, approved, in-review, rejected, or missing status.
aem-assets-discovery
Adobe Experience Manager (AEM) - AEM Assets
“Show me all approved assets in the Campaign folder”
Search by folder/path
Identify assets by interpreting natural language prompts that reference folder names in AEM. You can simply mention the folder in their prompt, without manually navigating through the repository, significantly reducing the number of clicks needed to locate the right content.
aem-assets-discovery
Adobe Experience Manager (AEM) - AEM Assets
“Are there any svgs in folder WKND”?

“Show assets modified after Nov 1 2025 in folder WKND

Related information

Content Optimization

Use Case
Description
Skill(s)
Application
Sample Prompts
High-resolution rendition creation and Channel-optimized renditions
Generate new renditions of an asset at a specified resolution and quality level, making it easy to prepare channel-ready variations without manual editing. You can also produce renditions tailored to platform-specific requirements, such as Instagram Stories, ensuring assets meet format, ratio, and quality guidelines automatically.
aem-assets-content-optimisation
Adobe Experience Manager (AEM) - AEM Assets
“Create a 2000px rendition as JPEG with 80% quality

“Create a rendition for an Instagram story”
Branded overlays and composite generation
Apply promotional graphics, overlays, or badges to existing assets with precise placement, supporting rapid creation of campaign-ready composites.
aem-assets-content-optimisation
Adobe Experience Manager (AEM) - AEM Assets
“Overlay the image with 30% discount graphics over the promotional banner, placing it 100px from the center”
Image enhancements, background color adjustments, orientation transformations
Apply visual improvements (sharpening image), replace background colors, and perform orientation transformations.
aem-assets-content-optimisation
Adobe Experience Manager (AEM) - AEM Assets
“Change background color of the PNG to #ff8932

“Sharpen the image”

“Mirror the image horizontally”

Related information

Brand Governance

Use Case
Description
Skills
Application
Sample Prompts
Guideline & segment lookup
Retrieve detailed brand guidelines, scoped by segment, market, or category
enterprise-context
Adobe Experience Manager (AEM)
“What are the tone-of-voice guidelines for this brand?”
“List the claim categories used in the health vertical”
Evaluate content against brand guidelines
Evaluate a published/authored page, text block, or image against configured brand checks
aem-governance
Adobe Experience Manager (AEM)
“Evaluate this landing page against SecurBank guidelines”
“Does this tagline pass our tone-of-voice checks?”
Debug AEM permissions
Debug / understand permission policies, ACLs, and inheritance rules.
aem-governance
Adobe Experience Manager (AEM)
“Why can principal admin write /content/folder/us on https://author/ ?”
“Why can’t sample-author write in /content/dam on https://author

Related information

Data insights

Use Case
Description
Skills
Application
Sample Prompts
Pull CJA reports & metrics
Query CJA in real time to pull metrics, dimensions, segments, and data views
cja
Customer Journey Analytics (CJA)
“Show me page views for the last 30 days”
“List top segments in the master data view”
Comparative analysis
Compare metrics across channels, time periods, or segments side by side
cja-root-cause-analysis, cja, dx-api, knowledge-graph
Customer Journey Analytics (CJA)
“Compare revenue by channel month over month”
“How does mobile vs desktop conversion look this quarter?”
Campaign performance
Measure how campaigns, channels, and web properties performed over a given period.
cja, dx-api, knowledge-graph
“How did our Acrobat web campaigns perform last month?”
Funnel analysis
Walk through multi-step conversion funnels with drop-off at each stage
cja
Customer Journey Analytics (CJA)
“Walk me through the checkout funnel”
“Show conversion funnel from PDP to purchase”
Forecasting
Project future metric values based on historical CJA data
cja
Customer Journey Analytics (CJA)
“Forecast sessions for the next 30 days”
“Are we on track to hit our revenue goal?”
Root cause analysis
Investigate why a metric changed: diagnose drops, spikes, and anomalies
cja-root-cause-analysis
Customer Journey Analytics (CJA)
“Why did conversions drop last week?”
“What caused the revenue spike on Jan 15?”
Executive summaries & KPI digests
Produce stakeholder-ready performance summaries, prescriptive recommendations, and slide deck outlines
cja-executive-summary, cja-bacom-anomaly-tracker-v2, cja-cno-weekly-pulse, cja-reporting, cja, dx-api
Customer Journey Analytics (CJA)
“Give me an executive summary of last month”
“Create a slide deck outline from this quarter’s data”
AA ↔ CJA data validation
Compare, audit, and reconcile data between Adobe Analytics and Customer Journey Analytics, especially when upgrading from Adobe Analytics to Customer Journey Analytics
aa-cja-validation, cja, dx-api
Adobe Analytics + CJA
“Compare my AA report suite to my CJA data view”
“Validate page views between AA and CJA”
Operational time-series & causal analysis
Query and analyze historical time-series data for audiences, datasets, and journeys with causal attribution
operational-stats-causal-analysis
All Eligible Applications
“Show me audience size trends over the last 90 days”
“Why did my dataset row count spike on March 3?”
Create custom CJA skills
Turn analytical patterns into reusable, repeatable skills that persist across sessions
cja-skill-creator
Customer Journey Analytics (CJA)
“Turn this weekly revenue analysis into a reusable skill”
“Save this as a skill for monthly funnel reporting”

Audiences

Use Case
Description
Skills
Application
Sample Prompts
Create audiences from natural language
Orchestrate step-by-step audience creation with user approval at each phase
audience-creation-flow
Real-Time CDP (RTCDP)
“Create an audience of users who purchased in the last 30 days”
“Build a segment for high-value loyalty members in California”
Build PQL definitions
Assemble audience definitions from XDM properties, behavioral events, or existing audiences; support aggregation and time windows
segment-definition-assembly
Real-Time CDP (RTCDP)
“Create a PQL for people who viewed 3+ products but didn’t purchase”
“Add a 7-day time window to my event condition”
Search & find audiences
Find audiences by ID, name, semantic search; detect duplicates and analyze overlap
audience-search
Real-Time CDP (RTCDP)
“Find all loyalty audiences”
“Is there a duplicate of my ‘Holiday Shoppers’ segment?”
Estimate audience size
Estimate profile reach for a PQL expression using Adobe Experience Platform Preview API with polling
audience-size-estimate
Real-Time CDP (RTCDP)
“How large is this audience?”
“Estimate reach for this PQL expression”
Audience size waterfall
Decompose a PQL into sub-predicates and show how each condition contributes to final audience size
audience-size-waterfall
Real-Time CDP (RTCDP)
“Show me the waterfall for this PQL”
“Break down how each condition reduces the audience”
Discover XDM fields for targeting
Search fields by name, description, or data value; see where they live and where they’re already used
field-discovery
Real-Time CDP (RTCDP)
“Which fields can I use to target loyalty customers?”
“Find fields related to purchase history”
Publish / save audiences
Persist audience definitions to Experience Platform Segmentation Service with naming conventions and compliance checks
audience-publish
Real-Time CDP (RTCDP)
“Save this as a draft”
“Publish the audience with name ‘Spring Sale Buyers’”

Journeys

Use Case
Description
Skills
Application
Sample Prompts
Create journeys from natural language
Orchestrate journey creation in AJO from a text prompt or an uploaded image/flowchart
journey-create
Adobe Journey Optimizer (AJO)
“Create a welcome journey that sends an email after signup, waits 3 days, then sends a follow-up”
“Build a journey from this uploaded flowchart image”
Analyze journey conflicts
Detect audience overlap, schedule collisions, and deduplication issues between active journeys
journey-analyze-conflict
Adobe Journey Optimizer (AJO)
“Does my cart abandonment journey conflict with any other journeys?”
“Check for audience overlap between my active journeys”
Analyze journey fallout
Identify where and why customers drop off during a journey, and detect patterns in behavior leading to disengagement
journey-analyze-fallout
Adobe Journey Optimizer (AJO)
“Where are people dropping off in my Re-engagement journey?”
“Which nodes in journey X have the highest fallout?”
Analyze custom action errors
Identify when custom actions are failing or error rates spike within a journey, and diagnose root causes before failures cascade into broader disruption
journey-analyze-custom-action
Adobe Journey Optimizer (AJO)
“Why are custom actions failing in my Loyalty Signup journey?”
“Show me the error rate for custom action ExternalPush in my Welcome journey.”
Create, edit, and manage loyalty challenges
Simplify and accelerate loyalty program management
loyalty
Adobe Journey Optimizer (AJO)
“Create a challenge encouraging members to try a new seasonal beverage”
“Show me loyalty challenges with the highest member drop-off rates.”

Foundational elements

Use Case
Description
Skills
Application
Sample Prompts
Product knowledge & documentation
Answer how-to, conceptual, troubleshooting, and best-practice questions from official Adobe docs
product-knowledge
All Eligible Applications
“How do I set up a streaming destination?”
“What’s the difference between batch and streaming segmentation?”
Query Experience Platform / Journey Optimizer entities
Serve as the primary entry point for questions about your platform entities; route to KG, field discovery, or APIs as needed
operational-insights
All Eligible Applications
“How many datasets do I have?”
“Show me all active journeys”
“List my destinations”
Knowledge Graph queries
Aggregate counts, cross-entity joins, relationship lookups, and metadata exploration via single SQL queries
knowledge-graph
All Eligible Applications
“Which audiences use this dataset?”
“Show me relationships between schemas and datasets”
Experience Platform / Journey Optimizer / Customer Journey Analytics API operations
Provide a direct API gateway for mutations, real-time state checks, and entity types not in the Knowledge Graph
cxo-api
All Eligible Applications
“Delete dataset X”
“Check the status of my batch ingestion job”
Entity resolution & linking
Use semantic and lexical search to resolve entity mentions to actual Experience Platform entities and discover XDM fields
entity-linking
Adobe Experience Platform
“Resolve ‘Holiday Shoppers’ to an actual audience”
“Find me fields related to purchase history”
Manage custom skills
Save, modify, or delete user-owned reusable skills that persist across sessions
manage-skill
All Eligible Applications
“Save that workflow as a skill”
“Delete my weekly report skill”
“Turn this into a reusable skill”
Monitor streaming capacity & breaches
Check current and historical streaming usage, capacity, and breach status across sandboxes
observability-streaming-capacity, observability-streaming-usage, observability-capacity-breaches
Adobe Experience Platform
“What is my current streaming capacity in my current sandbox?”
“Is my current sandbox breaching capacity limits in the last week?”
View health check assessment results
View the latest health check assessment for your sandbox, drill into a failing check, and see the affected entities
rao-view-latest-health-checks-assessment
Adobe Experience Platform
“What’s wrong in my sandbox?”
“Tell me about my latest health check assessment”
“What are the issues for the custom namespace description check?”
Remediate health check issues
Fix flagged identity namespace, merge policy, and schema issues directly from chat, with your approval before any change is made
rao-remediate-identity-namespace-description, rao-remediate-merge-policy-duplicate-name, rao-remediate-missing-audit-field-group, rao-remediate-default-merge-policy-naming
Adobe Experience Platform
“Fix identity namespace descriptions”
“Fix duplicate merge policy names”
“Fix schemas missing the audit field group”
“Fix default merge policy naming”

Sandbox tooling

Use Case
Description
Skills
Application
Sample Prompts
Move objects across sandboxes
Seamlessly migrate schemas, audiences, and other object configurations across sandboxes, with dependencies auto-resolved
sandbox-tooling-workflow
Adobe Experience Platform
“Move schema Luma Loyalty Members Platinum from current sandbox to prod sandbox”
“Promote the US Gold Loyalty Members audience to stage”

Customer alerts

Use Case
Description
Skills
Application
Sample Prompts
Manage alert subscriptions
View and manage alert subscriptions through natural-language conversations.
alerts-subscribe
Adobe Experience Platform
“What alerts am I subscribed to?”

“Subscribe me to this alert.”

“Remove my subscription to this alert.”
Review alert activity
Review current alert status and historical alert activity for a specified time period.
alerts-list
Adobe Experience Platform
“What happened in the last 24 hours?”

“What alerts were triggered in the last 24 hours?”

“Show active alerts from the last seven days.”
Identify recurring alert patterns
Analyze alert history to identify frequently triggered alert types and operational trends.
alerts-list
Adobe Experience Platform
“Show me the top 3 triggered alert types.”

“Which alert types occurred most frequently this month?”

“What alert patterns do you see in the last seven days?”
Focus on high-priority issues
Filter alert activity by severity to prioritize investigation efforts.
alerts-list
Adobe Experience Platform
“Only show high-severity alerts.”

“What critical alerts were triggered this week?”

“Show critical alerts from the last 30 days.”
Understand the impact radius of alerts
Identify the objects most affected by alerts and determine where investigation should begin.
alerts-list
Adobe Experience Platform
“What are the top 5 impacted objects?”

“Which objects are associated with the most high-severity alerts?”
Connect alert types to impacted objects
Analyze relationships between alert types and affected resources.
alerts-list
Adobe Experience Platform
“Which alert types impacted this dataset most often?”

“Show the relationship between alert types and impacted objects.”

“Which alert type affected the top impacted object most frequently?”
Focus on My Alerts
Analyze alerts that you subscribe to and are responsible for monitoring.
alerts-list
Adobe Experience Platform
“Show me the high-severity alerts I subscribe to.”

“What alerts from My Alerts were triggered this week?”

“Do any of my subscribed alerts require attention?”

Workflow and planning

Use Case
Description
Skills
Application
Sample Prompts
Manage Planning workspace
Build and evolve Workfront Planning workspaces, sections, record types, and fields to organize programs and track work
manage-workfront-planning, wf-planning-solution-architect
Workfront Planning
“Create a workspace called MKG Hub and set up record types to track programs by region”
“Set up the record types and relationships needed to track MKG programs across channels and region”
Manage Planning records
Create and update planning records (campaigns, briefs) and their field values within a workspace
manage-workfront-planning
Workfront Planning
“Create a brief for the Fall Brand Launch campaign with the objective, target audience, and key messages”
“Update the Fall Brand Launch brief with the budget and primary channels”
Create and manage projects
Spin up and structure projects - apply templates, set priorities and budgets, sequence tasks, add phases and dependencies, and assign people or roles
manage-workfront-workflow
Workfront Workflow
“Create a Spring campaign, set it high-priority with a $200K budget, and sequence the tasks”
“Create a Workfront project plan named [project name] from [project template]”
“Build a project plan for Fall Launch - Social Campaign with tasks for concepting, design, copy, and review”
“Add a new Email Marketing task and assign it to Rachel Smith”
Accelerate reviews & approvals
Set up multi-stage approvals, apply approval templates, add/remove approvers, send reminders, and make bulk updates
manage-workfront-workflow
Workfront Workflow
“Create a multi-stage approval - copy, design, legal - and remind anyone who hasn’t approved”
“Remove Chris Smith from all open approvals and replace with Jane Francis”
Update task & work status
Mark tasks complete, update percent complete, and close out your work
manage-workfront-workflow
Workfront Workflow
“Mark my ‘Produce key art’ task on Fall Launch as complete”
“Close out my Fall Launch copy task at 100%”
Surface work insights
Ask exploratory questions to find at-risk work, unassigned tasks, open issues, and status across projects
query-workfront
Workfront Workflow
“Find incomplete tasks on current projects that aren’t assigned to anyone and due this week”
“How many open issues are there across current projects?”
Summary of projects & tasks
Pull lists, tables, and counts of projects, tasks, issues, and assignments
query-workfront
Workfront Workflow
“Show me a table of my tasks that are ready to start, with the project name, task due date, and assigned user”
“Get me all tasks assigned to [user name]”
Track approvals & portfolio status
Check the status of your approvals and roll up incomplete work by portfolio
query-workfront
Workfront Workflow
“Show me the status of my approvals”
“Show me a table with incomplete issues that are part of the [Portfolio name] portfolio”
recommendation-more-help
cx-enterprise-ai-help