Create your first journey jo-quick-start
Adobe Journey Optimizer includes an omnichannel orchestration canvas which allows marketers to harmonize marketing outreach with one-to-one customer engagement. The user interface allows you to easily drag and drop activities from the palette into the canvas to build your journey. The journey user interface is detailed on this page.
The main steps to create a journey are detailed on this page. They are streamlined as follows:
Build multi-step customer journeys to initiate a sequence of interactions, offers, and messages across channels in real time. This approach ensures customers are engaged at the optimal moments based on their actions and relevant business signals. Target audiences are defined based on behavior, contextual data, and business events. Prerequisites depend on your use case and the type of journey you are building.
Learn more about how profiles flow through journeys and journey processing rates in this section.
Before starting to build your journey, ensure the relevant configuration steps are completed:
- If you want to trigger your journeys individually when an event is received, configure an event. Define the expected information and how to process it. Read more.