Assets Insights functionality lets you track user ratings and usage statistics of images that are used in third-party websites, marketing campaigns, and Adobe’s creative solutions. It helps provide insights about performance and popularity of the images.
Assets Insights captures user activity details, such as the number of times an image is rated, clicked, and impressions (number of times an image is loaded on the website). It assigns scores to images based on these statistics. You can use the scores and performance statistics to select popular images for inclusion in catalogs, marketing campaigns, and so on. You can even formulate archival and license renewal policies based on these statistics.
For Assets Insights to capture usage statistics for images from a website, you must include the embed code for the image in the website code.
To let Assets Insights display usage statistics for assets, first configure the feature to fetch reporting data from Adobe Analytics. For details, see Configure Assets Insights. To use this feature, buy Adobe Analytics license separately.
Insights are supported and provided only for images.
You can view the Assets Insights scores from the metadata page.
From the Assets user interface, select the image and then click Properties from the toolbar.
From the Properties page, click Insights.
Review the usage details for the asset in the Insights tab. The Score section describes the total asset usage and performance sores of an asset .
Usage score describes the numbers of times asset is used in various solutions.
The Impressions score is the number of times the asset is loaded on the web site. The number displayed under Clicks is the number of times the asset is clicked.
Review the Usage Statistics section to know which entities the asset was part of and which creative solutions recently used it. The higher the usage, the greater the chances that the asset is popular among users. Usage data is displayed under the following heads:
Because the Assets Insights feature typically fetches the Solutions data from Adobe Analytics in a periodic manner, the Solutions section may not display the most recent data. The time period for which the data is displayed depends the schedule of the fetch operation that Assets Insights runs to retrieve Analytics data.
To view performance statistics for the asset graphically over a period of time, select period in the Performance Statistics section. Details, including clicks and impressions are displayed as trend lines of a graph.
Unlike the data in the Solutions section, the Performance Statistics section displays the most recent data.
To obtain the embed code for the asset that you include in websites to gets performance data, click Get Embed Code below the asset thumbnail.
You can view scores of all assets within a folder simultaneously using Insights View.
Experience Manager Assets fetches usage data around digital assets used by third-party websites from Adobe Analytics. To enable Assets Insights to retrieve this data and generate insights, first configure the feature to integrate with Adobe Analytics.
Insights are only supported and provided for images.
In Experience Manager, click Tools > Assets.
Click the Insights Configuration card.
For the Analytics web service access information, go to Analytics > Admin > Admin Tools > Company Settings > Web Services and copy the Shared Secret key.
In the wizard, select the Data Center, and provide the display name of the Company, Web Services Username, and paste the Shared Secret key.
Figure: Configure Adobe Analytics for Assets Insights in Experience Manager
On successful authentication, you will get Report Suites listed in the drop-down. Select the Adobe Analytics Report Suite from where you want Assets Insights to fetch data. Click Add.
After Experience Manager sets up your report suite, click Done.
For more information, see Adobe Analytics Web Services.
After you configure your Adobe Analytics account, the Page Tracker code is generated for you. To enable Assets Insights to track the Experience Manager assets used in third-party websites, include the page tracker code in the website code. Use the Page Tracker utility in Assets to generate the page tracker code.
In Experience Manager, click Tools > Assets.
From the Navigation page, click the Insights Page Tracker card.
Click Download to download the page tracker code.
The following sample code snippet displays the Page Tracker code included in a sample web page: