Asset Insights

Asset Insights track user ratings and usage statistics of images that are used in third-party websites, marketing campaigns, and Adobe’s creative solutions. It helps provide insights about performance and popularity of the images.

Assets Insights captures user activity details, such as the number of times an image is rated, clicked, and impressions (number of times an image is loaded on the website). It assigns scores to images based on these statistics. You can use the scores and performance statistics to select popular images for inclusion in catalogs, marketing campaigns, and so on. You can even formulate archival and license renewal policies based on these statistics.

For Assets Insights to capture usage statistics for images from a website, you must include the embed code for the image in the website code.

To let Asset Insights display usage statistics for assets, first configure the feature to fetch reporting data from Adobe Analytics. For details, see Configure Asset Insights.

NOTE

Insights are only supported and provided for images.

View statistics for an image

You can view the Asset Insights scores from the metadata page.

  1. From the Assets user interface (UI), select the image and then tap Properties from the toolbar.

  2. From the Properties page, tap Insights.

  3. Review the usage details for the asset in the Insights tab. The Score section describes the total asset usage and performance sores of an asset .

    Usage score describes the numbers of times asset is used in various solutions.

    The Impressions score is the number of times the asset is loaded on the web site. The number displayed under Clicks is the number of times the asset is clicked.

  4. Review the Usage Statistics section to know which entities the asset was part of and which creative solutions recently used it. The higher the usage, the greater the chances that the asset is popular among users. Usage data is displayed under the following heads:

    • Asset: The number of times the asset was part of a collection or compound asset.
    • Web & Mobile: The number of times the asset was part of websites and apps.
    • Social: The number of times the asset was used in solutions, such as Adobe Social and Adobe Campaign.
    • Email: The number of times the asset was used in email campaigns.

    usage_statistics

    NOTE

    Because the Asset Insights feature typically fetches the Solutions data from Adobe Analytics in a periodic manner, the Solutions section may not displaythemost recent data. The time period for which the data is displayed depends the schedule of the fetch operation that Asset Insights runs to retrieve Analytics data.

  5. To view performance statistics for the asset graphically over a period of time, select period in the Performance Statistics section. Details, including clicks and impressions are displayed as trend lines of a graph.

    chlimage_1-3

    NOTE

    Unlike the data in the Solutions section, the Performance Statistics section displays the most recent data.

  6. To obtain the embed code for the asset that you include in websites to gets performance data, tap/click Get Embed Code below the asset thumbnail.

    chlimage_1-98

View aggregate statistics for images

You can view scores of all assets within a folder simultaneously using Insights View.

  1. In the Assets UI, navigate to the folder containing the assets for which you want to view insights.
  2. Tap/click the Layout icon from the toolbar, and then choose Insights View.
  3. The page displays usage scores for the assets. Compare the ratings of the various assets and draw insights.

Configure Asset Insights

Experience Manager Assets fetches usage data around digital assets used by third-party websites from Adobe Analytics. To enable Asset Insights to retrieve this data and generate insights, first configure the feature to integrate with Adobe Analytics.

NOTE

Insights are only supported and provided for images.

  1. In Experience Manager, click Tools > Assets.

    chlimage_1-72

  2. Click the Insights Configuration card.

  3. In the wizard, select a data center and provide your credentials including the name of your organization, user name, and Shared Secret.

    Configure Adobe Analytics for Assets Insights in Experience Manager

    Figure: Configure Adobe Analytics for Assets Insights in Experience Manager

  4. Click/tap Authenticate. After Experience Manager authenticates your credentials, from the Report Suite list, choose an Adobe Analytics report suite from where you want Asset Insights to fetch data. Click Add.

  5. After Experience Manager sets up your report suite, tap Done.

Page Tracker

After you configure your Adobe Analytics account, the Page Tracker code is generated for you. To enable Assets Insights to track the Experience Manager assets used in third-party websites, include the page tracker code in the website code. Use the Page Tracker utility in Assets to generate the page tracker code.

  1. In Experience Manager, click Tools > Assets.

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  2. From the Navigation page, click the Insights Page Tracker card.

  3. Click Download to download the page tracker code.

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