To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in Adobe Experience Platform, and some in Customer Journey Analytics.
Prerequisites
Customer Journey Analytics is available for customers who
For information about replicating your Adobe Analytics projects in Customer Journey Analytics, as well as mapping project components from an Adobe Analytics report suite to a Customer Journey Analytics data view, see:
Step 2b: Create a dataset based on the schema: Data in Platform consists of datasets, such as email datasets, CRM datasets, POS datasets, the Adobe Analytics dataset, etc… Each dataset consists of a schema and batches of data. You can create a dataset in Experience Platform.
Step 2c: Ingest data into Experience Platform: Here, you have several options.
Step 3: Create connections between platform datasets and Customer Journey Analytics
A connection lets you integrate datasets from Adobe Experience Platform into Workspace. In order to report on Experience Platform datasets, you first have to establish a connection between datasets in Experience Platform and Workspace. See Create a connection.
Step 4: Create data views
A data view is a “filtered” view of the data. You can create different data views for the same connection, with different settings for visit timeout, attribution, etc… You can create multiple data views for a single dataset. See Create a data view.
Step 5: Report on your cross-channel data in Workspace
After you have created connections and data views, analyze the data you have brought in using the power and flexibility of Analysis Workspace. See Perform basic analysis and Perform advanced analysis.
Quick start guides
The Data ingestion section provides quick start guides on the workflow above. These quick start guides illustrate how to ingest data from a variety of sources (including Adobe Analytics) in Adobe Experience Platform and then use that data in Customer Journey Analytics.
