Customer Journey Analytics Getting Started

To implement Customer Journey Analytics, you need to follow this workflow. Some initial tasks are performed in Adobe Experience Platform, and some in Customer Journey Analytics.

Prerequisites

Customer Journey Analytics is available for customers who

Workflow

Task Details
Step 1: If you are migrating from Adobe Analytics to CJA, read the admin guide. Adobe Analytics to Customer Journey Analytics evolution
Step 2: Get your data into Adobe Experience Platform This step, performed in Adobe Experience Platform, involves several sub steps:
  • Step 2a: Prepare your data schema: Use Adobe Experience Data Model (XDM) to standardize customer experience data and define schemas for customer experience management.
  • Step 2b: Create a dataset based on the schema: Data in Platform consists of data sets, such as email data sets, CRM datasets, POS data sets, the Adobe Analytics dataset, etc… Each data sets consists of a schema and batches of data. You can create a data set in Experience Platform.
  • Step 2c: Ingest data into Experience Platform: Here, you have several options. View the data ingestion use cases for more information.
Step 3: Create connections between platform datasets and Customer Journey Analytics A connection lets you integrate datasets from Adobe Experience Platform into Workspace. In order to report on Experience Platform datasets, you first have to establish a connection between datasets in Experience Platform and Workspace.
See Create a connection.
Step 4: Create data views A data view is a “filtered” view of the data. You can create different data views for the same connection, with different settings for visit timeout, attribution, etc… You can create multiple data views for a single dataset.
See Create a data view.
Step 5: Report on your cross-channel data in Workspace After you have created connections and data views, analyze the data you have brought in using the power and flexibility of Analysis Workspace.
See Perform basic analysis and Perform advanced analysis.

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