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Content Customizations

Prerendered product pages

Prerendered product pages are built and ready before a shopper visits them, so your store delivers product information instantly without waiting for JavaScript to run.

Manage your products in Adobe Commerce as usual. The prerender system detects your changes automatically and updates product pages in the background. Your development team sets it up once, and after that it runs without any changes to your workflow.

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How prerendering works: You update products, the system generates pages automatically, and shoppers get fast, SEO-optimized pages.

Prerendered pages improve your store’s performance and visibility.

  • Better search rankings: Search engines can index your product information without running JavaScript, so your products appear in search results faster and help shoppers find your store.
  • Faster page loads: Pages can load in under one second, which can improve customer retention, product views, conversion rates, and mobile experience.
  • AI and social media ready: Product links on social media display your images, descriptions, and pricing automatically. AI shopping assistants can understand and recommend your products.

How quickly a change appears on your storefront depends on whether the product already exists or is new. Changes to existing products are visible within a few minutes after the change appears in your catalog. New products can take about an hour to appear.

The prerender system publishes every product your Catalog ServiceAdobe's fast, read-only GraphQL API for product data. Drop-ins call it instead of core Commerce GraphQL for product pages, search results, and category listings — up to ten times faster. returns without filtering by product status, visibility, or stock level. Whether a draft or inactive product appears depends on your catalog settings in Adobe Commerce. If a product is not active or visible there, Catalog Service won’t return it, and it won’t be prerendered.

You can preview the product page template in your authoring environment to review the layout and content before any products go live. Your developer configures a placeholder SKU so the template shows realistic product data during preview.

Products appear on your storefront only after they are activated in Adobe Commerce. If you schedule a product to activate on a future date, the product page goes live on your storefront within about an hour after that date. You don’t need to take any additional steps.

When a product’s offline date passes or it is disabled in Adobe Commerce, the system removes it from your published storefront within about an hour. You don’t need to unpublish it manually.

Prerendered pages include:

  • Product names and descriptions
  • Product images and image carousels
  • SEO (search engine optimization) metadata (titles, descriptions, keywords)
  • Structured data (machine-readable product information that helps search engines display richer results)
  • Product categories and attributes

Contact your development team or Adobe Commerce support for help with product page issues or prerendering questions.